Blog Marketing

Monday, December 15, 2008


There are already a lot of things that are overtaking the lead of television as an advetising medium. Internet has become one of the best ways to reach an audience. Advertising on blogs is a big phenomenon. Prices of blog advertising space are somewhat dependent on the surrounding web content and relevance of the traffic that the blog receives. Linking up to some websites are needed to make them more visible in the World Wide Web. This is a good tool when you want to be listed with most search engines and want to be identified each time a consumer needs something off the Internet.

Companies started to place images or corporate logos on the side their websites to boost sales and visibility as a marketing strategy. Internationally this has been proven an effective way of getting known in a pool where millions of people spend hours of their time each day. Effectiveness of subliminal advertising and the persuasiveness propaganda is still questionable but it does bring results. If you trust a reputable company that would be able to bring results in advertising then you would not have and problems with marketing your products.

A new form of advertising that is growing rapidly is blog advertising. In this form of online advertising, linking up with a sponsor is done. It has shown a lot of promises as advertisers are able to take advantage of the demographic information and metrics for a specific site. This is also more effective than unpaid advertising or merely spreading by word of mouth. It can provide good exposure at minimal cost but the audience would be severely limited. Personal recommendations through positive reviews, spreading information like what I usually do achieves equating a brand with products. This is why companies advertise on blogs. Filipinos call toothpaste "Colgate" here. When people need fast food they never say buy me a hamburger. They usually tell other folks to buy them "Jollibee" instead. This is normal and is somewhat the goal of advertising. This is sometimes good, sometimes bad for blog marketing. There are specific requirements you can only do for an advertiser to be able to get paid. Payingpost.com is one website you can go to get the best deals advertisers can give you. Give it a try now and get the most out of your online time and spot in cyberspace. I highly recommend it if you want to make money blogging.

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