Boardwalk's Fresh Start

Saturday, January 17, 2015




Boardwalk just came out with their best collection yet during the Boardwalk Fresh Start event in Luxent Hotel in Quezon City. The social enterprise and retail giant has come out with lovely and cute shirts, colorful dresses and fashionable basics to start of what seems to be a better year for them already. I've been following them since they've been working with Asia's Most Influential Designer Avel Bacudio and seen how much they've been able to transform the brand into a savvy, classy yet very reachable by the general public because they believe that fashion should be for all. Aside from helping the community by helping them achieve their own businesses, they are also helping bright and promising designers in making them a part of the business model developed in the last 23 years.


Let's watch the show!

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Boardwalk Fresh Start

They started off with some statement and couple shirts that can be worn both by teens in bright blue, hot pink colors and big graphics in the front. It fulfills the purpose of still being playful, happy and form fitting for those who just wants something attractive yet very simple to use everyday, or when you're going out with that special someone. Some of it can also be used for wedded couples if you would like to show off the ring right after the wedding.


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They further solidify the couple shirts with more white tees that's got rubberized cartoonish characters on them that answer back each other statements so you wouldn't let your man out of your leash. That goes the same with the ladies, no one's going to claim them. The concept is pretty simple, and the material of the shirts don't look cheap. These pieces though are very affordable.

Boardwalk Fresh Start
Don't they look cute???!!!
Boardwalk Fresh Start
I'd really love one of those "I love you more!" shirts.
Then after that, we got a little more intimate. The ladies are wearing very simple yet sexy intimate wear. Therse guys on the other hand went more revealing with the Boardwalk Basics which is a line of boxers and undies from the same brand. Oh you can thank me later!

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Boardwalk Fresh Start

Boardwalk this year gives you all the tools so you can mix and match these pieces with existing clothing you have in your closet. Since the material they use are really good, you'll look ten times better with Boardwalk shirts, shorts, shoes and accessories no matter where you go. Don't find them attractive? They're not even dressed up yet.

The men did their thing too, with jackets and their undies.

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Boardwalk Fresh Start

It's simple, printed and not too shorty. It hugs and gets you the support you need, where it's needed.


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Boardwalk Fresh Start

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The ladies didn't disappoint because they wore short shorts with ruffles and pink hues, all girly and pretty.

Boardwalk Fresh Start
Is it hot in here? Or is it just them?

Boardwalk Fresh Start
They're like angels.
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I've seen this in Europe and Korea, these neoprene jackets were just some of the sweet things we've seen in the show.

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Boardwalk Fresh Start

Then if you want to be a little more elegant, they've got these prints and short little dresses for the ladies. The wrap arounds and zhushing would definitely be something that would hide those unwanted parts of your body and accentuate those lovely ones while walking. This would be perfect for any weather too, like blues on cold weather and turquoise in summer. That was an excellent show.

Then, as if their weren't done yet. Boardwalk introduced their newest endorsers. Consequently, all of them come from GMA Network's Artist Center. See anyone you recognize?

Boardwalk Fresh Start
Gorgeous Thea Tolentino and hunky Jeric Gonzales.

Boardwalk Fresh Start
The lovely Kim Rodriguez and looker Juancho Trivino

Boardwalk Fresh Start
More than Words very own Ikaw, the beautiful Janine Guttierrez

Boardwalk Fresh Start
The smart one, still stunning that afternoon, Rich Asuncion.
Boardwalk Fresh Start
They thanked Boardwalk for having them as this year's newest endorsers. They can't wait to work with the new additions to the Boardwalk family, even more glad that they're all from GMA.
Boardwalk Fresh Start
Last but not the least, the hunky Mike Tan (who is representing the Boardwalk Basics most probably0 and the Dimple demigod Alden Richards. Alden is also the cover of the newest 2015 Boardwalk Catalogue.
Boardwalk Fresh Start
They were joined here by Boardwalk's Executives and Asia's Most Influential Designer Avel Bacudio

With the things I've seen during Boardwalk's Fresh Start, they're surely going to have the best year ever. With quality, sincerity to help the community and some of the hottest stars backing them up, they won't go wrong in making Boardwalk one of the most notable brands in the Philippines, soon the world. They're just a young company, and they're starting it right. I can't wait to see my own boardwalk merchandise when I visit their stores soon. I'm already loving their shoes and shirts, there's more inside the catalog that I haven't even seen yet. Why don't you rush to their stores and be part of the Boardwalk family. There's a thousand and one reasons why there's a million or more people benefiting from their business, you should have the share to their pie and realize the owners wish to address poverty. Come to a Boardwalk if you want to be part of one of the most outstanding organizations in the country.  


COW

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http://boardwalk.com.ph/

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