Aiai Delas Alas Celebrates 3 Years with Hobe

Monday, January 08, 2018

I had the opporunity to talk again to Ms. Aiai Delas Alas a few days ago at her AI SARAP business venture over at 62 Sgt. Esguerra in Quezon City. It's a restaurant serving Filipino favorites and consequently, she's also celebrating her partnership with famed noodle brand HOBE on her third year. Now 3 years may be a short amount of time but if you think about it, most endorsements and commercials only last for months in the Philippines, so we asked her what's the secret of staying with brands?

Ms. Aiai Delas Alas says "I have been in the business for a long time but at this time people know how much I value my family, that trait of being family centric is actually one of the reasons why they got me as their endorser. Aside from that, I also use the things I endorse in my own businesses, Ai Sarap for example ises HOBE noodles in some of our recipes because it's so useful. It's not just for canton or bihon which we usually see at home, you can whip up dishes and sauces with different ingredients and you would still have a great meal. You have already tried some of them a while ago because we serve them here. We also plan to do this in the other branches that we plan to put up this year."

She also mentioned how her kids are going to be involved in the business because Ai Foods will be incorporated and headed by Sancho. The way she sees it she'll give the opportunity to her sons because they will better take care of it and benefit from the shops they intend to put up this year (about 4 she says) and more soon.

If you haven't tasted HOBE yet, I suggest you to go to leading supermarkets and stores nationwide. I personally didn't know how it tasted but with the samples they got me a couple months ago I already have them on my regular grocery list and not just buy the usual pancit canton and instant spaghettie which I grew tired of recently. 

I'm sure she wouldn't be endorsing something she doesn't believe in, and she's looking forward to more years with them too!

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