Learned that a new show is being launched, it's called MUSIKWELA. This is an early childhood education and entertainment show where they utilize music, performance, puppetry, animation, and do lots of research so it could be easily understood by its target audience, the Filipino kid.
This all stemmed from experiencing it first hand. Ms. Ellen Estrada was fetching her daughter from school and noticed how her classmates weren't that optimistic in using "Po and Opo" in their conversations. This was something alarming because even if she taught her daughter GMRC, her classmates didn't have access to that too. Having a theater and music background, she was inspired to create the "Po and Opo" and "Ang Bagong Alpabetong Filipino" songs. Unknowingly, it was watched millions of times (3.4 and 4.7 Million) mostly by Filipinos. It became a norm for parents and teachers to use it as a medium for education. They realized how music made the experience of learning more enjoyable and uber fun!
They also joined a government initiated child documentary competition in 2023 (via the DokyuBata Festival of the National Council for Children's Television, an attached agency of the Department of Education). They did a documentary called "Ang Bayani at ang Kanyang Sandok" which teaches nationalism and love for one's country. This started the ball rolling for MUSIKWELA.
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| Image from their website musikwela.com |
She harnessed the talent of her daughter Yumi Sansano to lead the show including a throng of folks called MUSIKSCOUTS (Ate Yumi, Potpot, Biboy, and Lala who were a pretty bunch!). She's no ordinary kid because she won awards in WCOPA as champ for Opera in the Juniors Division. She also did Artsy Craftsy in PTV4 a couple years back and have gotten audiences left and right, including the President of the Philippines.
We watched them perform during this event and I could liken them to Sesame Street, Sineskwela, Batibot among others. Knowing there's a huge educational crisis in the Philippines, I felt so happy that kids would have a place to learn how to respect the elderly, how to protect nature, hone their talents, what to do in case of emergencies, and care for Mother Nature in their first few episodes. Ms. Ellen also shared how they are planning to do more in the coming months, plus delve into other subjects (like reading, writing or math). I personally know some kids finish school without learning how to, and I'm hopeful this could address that (even if it doesn't entirely solve it!). Check out the event on video here:
You cannot discount the fact that it has done remarkably well for the 90's kids on why we're street and a little smart, we learned from shows like these albeit unconsciously. This is something that I'd like to happen in this generation too, and perhaps the next ones included. I wept for the shows that went off the air in the past because it has disenfranchised a lot of kids who could have learned from it. They need our help and hopefully, they get the resources to continue this. Currently, thanks to the people who are helping them and sponsors (Victoria Sports Cinema, Ceelin Gummies, Ceelin Immunped, Appebon, Allerkid, White Rabbit Philippines, Wildfire Inc., Shop N Play, Kontrata.PH) that they get to do this with passion. Imagine how many kids would learn from what they do, if millions more would consume their content on FB, their website and YouTube (so go and sub!). We'd have educated kids going out of our homes and schools, wouldn't that be a sight to behold?!
The first episode will come out on November 11 6PM GMT and will talk about GRANDPARENT's DAY. They will release future episodes on a bi monthly period, so sub to make sure your kids could watch it! I'd like to take this bit and congratulate Ms. Ellen on her efforts, and hope you won't get tired of your passions. Here's hoping a lot of people could help you even more with your future projects!
