Puregold Recognizes the Role of "Sari-Sari Store" in MSME Growth

It's so heartwarming to see how small businesses, MSME's get the spotlight they deserve as part of the Sari-Sari Stories that Puregold released on their socials. It mirrors what is seen in the Philippines, and realize it's role, how significant it is despite it's size, that it has direct economic significance. This follows the previous parts called "Ways", "The Sign", "The Witness" which also discussed their connection to the community, to commerce and what people need. It's not just a story, but a show of resilience, of how it affects family life, plus this new one called "Pangalan". 

This part talks about how the normal Sari-Sari Store becomes a place of convergence in a community, and get what they need, when they need it especially when they need questions answered, or just plainly hang out. It is undoubtedly Filipino, which is pretty cool to see in stories like these. 

Now don't be surprised because you'll see some pretty famous folks like Jhoanna from BINI, Stell Ajero from SB19, even Skusta Klee. They tell a story of retail, and how it becomes an integral part of a community, and this economy. 

If you haven't been to a Puregold Tindahan ni Aling Puring Sari-Sari Store Convention, one will be happening in May. It's where brands and businesses offer crazy deals, with real people who own their stores, groceries and source it from Puregold. 

Here's a glimpse of the series, enjoy! 

Make sure you sub on the Puregold Channel on YouTube, and their socials as updates about the conference and more will be posted there. See you in May!

Success Both Ways at PUREGOLD Sari Sari Store Convention 2024

It was packed to the brim, with people coming from all over the country finding deal after deal at the recent PUREGOLD Sari Sari Store Convention 2024. This is part of Puregold's 20th anniversary celebration which they fondly call #Asen20Tayo (or AsensoTayo), a challenge that they have been doing these past years because they know if you become successful entrepreneurs, they also become successful too. I bet you haven't seen anything like this in the country because almost 120 brands and companies joined in to being their best and super affordable products so YOU can get only the best deal from Puregold.

Ms. Susan Co, the Chairman of Puregold Price Club Inc. says "Our lovely partners, guests, ladies and gentlemen, and fellow Ka-Asensos, a happy morning to all. Today, we bare witness to the start of the biggest and grandest Puregold Sari-Sari Store Convention 2024. This also marked the 20th year of our most successful program called Tindahan ni Aling Puring which has always made us win in our respective businesses. Our new call for "Asenso Tayo" holds so much value for every one of us here today, because it's not just mine, or yours, but ours. It's been a hard couple years during the pandemic, but by doing what is necessary to create networks, this inspires us to push even more during the most difficult times. Over 900,000 members, a strong number of micro, small and medium businesses that have worked so hard to sustain lives. We are not just PANALO, it's something we all should live by. We will continue to innovate so we could help more businesses thrive. Because of our ties, we are all winners! We will be here to support you all the way!"

Here's a glimpse of the event yesterday!

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Congratulations Puregold! No wonder you've continued to win the hearts of the Filipinos!