ARJO ATAYDE Reveals More Projects After ContentAsia Awards Win

 

It's been a while since I've last seen multi awarded actor and Congressman Arjo Atayde. He's been very busy, with good reason because after his wedding, he had to really pay attention to his duties as a public servant in the 1st District of Quezon City. The movies/series that he's done a few years ago is reaping fruit, and recently won him Best Male Lead for his role in Cattleya Killer at ContentAsia Awards 2024. 

We celebrated with him, his family, and a few more people from the press. They held a no holds barred interview to specifically get more updates from the busy good looking man fresh from Taipei, Taiwan where he received the it.

Arjo also addressed one of the movie projects where he was supposed to appear but ended up not being in it. His sole reason was because he wanted to be 100 percent in that project and felt it would be unfair to his co-actors if he didn't commit to the role just like them. He also doesn't choose projects and trusts his management about what he does, it is sometimes the schedule that he gets a little trouble with because he has a lot of priorities. The roles he take, is something he is thankful for because it becomes his outlet to be able to express his artistry. He's glad he is not boxed, tied to roles, in his 11 years in the business. He says "Every role I take is a learning opportunity."

People asked about Arjo and Maine on becoming parents and he told us "We are enjoying each others time because we wouldn't be able to do this in the long run. We definitely talk about it but we'll keep that as a secret. We are all excited though about having our pamangkin (with Ria and Zanjoe) and support Ria and Z, it's their story to tell, but we are SUPER SUPER excited and send much love to them!"

Here's the press conference on video, please raise the volume a bit because it was a little too noisy (along the road) but please, enjoy!

Arjo also shared a preview of MOONLIGHT, a film made by US based Isabel Sandoval. She's had great success with previous project Lingua Franca which won awards in 2019, and the Filipina film maker didn't disappoint with what we saw that evening. It's a masterpiece just waiting to be showcased in festivals and platforms. Arjo also showed us scenes from "Bagman" and "TOPAKK" which we loved. Each felt like Hollywood quality, no doubt, and he says this is just the start.

The wins in several award giving bodies would mean more exposure not just for Arjo but for the Filipino talent. Hopefully, this snowball starts an avalanche of opportunities for Filipino actors, those behind the camera and productions that are just waiting to be discovered. His work as Congressman of the 1st District of Quezon City will continue, and he vows to continue to help the communities he represent and make effective laws. He also wants the bills he principally authored (all 223 of them) be implemented well including the Eddie Garcia Law which is for the occupation and safety standards in the entertainment industry.

Thank you for the opportunity to see you again Cong. Arjo! Thank you also to Ms. Sylvia Sanchez who was also there that evening to tell us a few things about Ria and Z. (and for taking care of my Mom during Dessa's concert a few weeks ago). As Arjo said, this is just the start of good things ahead for whatever hat he wears!

Her Time to Shine: GELA ATAYDE

It is her time to shine!

Gela Atayde just got back from battling at the World Hip Hop Dance Championships together with their crew "Legit Status" for the MegaCrew division. They emerged CHAMPIONS and represented the country well in the US (Phoenix, Arizona) versus 54 other groups in the prestigious tilt.

Talking to her, I felt how Gela knows herself. She isn't pressured about her status in show business being part of the Atayde family. Her Mom Ms. Sylvia Sanchez was always someone who pushed her to go after her passions, and not be persuaded to prove herself. Seeing her brother Congressman Arjo and sister Ria to have to do that during their start was a learning experience, that she didn't have to do that and just do things at her own pace. When she saw her Mom giving a message about her recent achievements, she immediately looked at her back, and we saw her cry. She was just reminded on how much her Mom and Dad supported her all these years. Her Mom never forced her into show business, but always was there to encourage her in any thing she wants to do with the words "Kaya Mo Yan Nak!".  She also said how even if her Dad wasn't much of a talker, he was on camera this time and really said things that moved her. Her new Sister in Law Maine Mendoza was also so happy about her recent achievements, and felt the love when they were featured in a video prepared for her during the press conference.

Here's a few scenes from the presser a few days ago:

She was actually okay if fitted with a title especially if it's about dance because she wants this particular art form to be something that Filipinos would love. As for love teams, she's okay to be paired up for a show but rather not a permanent one. She can do it much like what Congressman Arjo and Ria did, and if the time comes to have a very serious relationship, we got the gist that she prefers to do it in proper time... and with someone non-showbiz. 

Gela is also part of the cast of the new ABSCBN youth oriented show Senior High which stars Andrea Brillantes (doing a dual role). The show will premiere on August 28th, so make sure you check out what Gela has up her sleeves in this new series. Together with them are former child stars Zaijian Jaranilla, Xyriel Manabat, Gameboy's Elijah Canlas, Gold Squad's Kyle Echarri, singer-rocker Juan Karlos, Daniela Stranner, and her mom Ms. Sylvia Sanchez. 

This is Gela's time to shine, make sure you watch her shows because she's just starting! Congratulations Gela and the whole Legit Status crew for being hailed champs!

Beautéderm Opens Corporate Headquarters and Beauté Beanery in Pampanga

It must have been her great dream to to one day, cement her brand and put her business in one roof hence the new Beautéderm Corporate Headquarters in Angeles City, Pampanga. Ms. Rei Ramos Anicoche Tan and the Beautéderm team finally opened the new building (which houses several of her brands) and the newly launched Beauté Beanery (a coffee shop) in this location. It's also Beautéderm Corporation's 14th year in the business and this was the opportune time for us to see what they've done with the place. It was absolutely gorgeous from outside!

This is welcome news for the multitude of their loyal customers who have always patronized their skin, body, fragance and health booster products known for its efficacy and quality. This isn't just a business for CEO and founder Rhea Tan because it provides resellers, their distributors and franchisees something that could change their lives. The new building has been 2 years in the making and it was meant to be the main base of operations in the country.

The place was absolutely posh. They had marble and nice tiles, gold fixtures from floor to ceiling. They also had several designer trunks here and there which made it look even better. They also had the BeautéHaus which provides skin services and we were greeted by several of their people, it felt quite welcoming. Since it's also the first time we're seeing this building, they invited several artists to make the event sparkle!

Artists include singer Alynna Velasquez, character actress Ynez Veneracion, internationally awarded actress Ms. Sylvia Sanchez, the gorgeous Jane Oineza, the iconic Ms. Lorna Tolentino, international sensation Darren Espanto, premier broadcaster Korina Sanchez Roxas and the beautiful Bea Alonzo.  There were also several social media influencers in attendance and a lot of media entities from Pampanga, broadsheets, tabloids and bloggers.

Beautederm Execs, Celebrities, Ms. Rei's Mom during the launch

Darren even gave a small song number after being egged by the press

Ms. Rei and Bea Alonzo

The new Beauté Beanery on the other hand concocted several hot and cold coffee variations, also prepared hot food, cakes and pastries. It'll surely be a nice spot for remote work, dates or just usual coffee breaks if you're in the area.

Ms. Sylvia Sanchez also obliged us with an interview about how she feels about being an endorser of Beautéderm and her whole journey. We also asked he a bit about Ria Atayde's recent milestones as the newest calendar girl.

Ms. Rei was very optimistic that this will just be the first of 10 buildings she wants to put up all over the country. I've seen them grow over the years and I'm so happy that a Filipino corporation has achieved so much in such a short amount of time. She had very humble beginnings, her life story is quite inspiring and it teaches you that anything is possible if you put your mind, your heart and hard work into it.

Congratulations to the men and women who have made it possible for Beautéderm to grow where it is today!