Showing posts with label campaign. Show all posts
Showing posts with label campaign. Show all posts

GMA Network's "Believe In The Magic of Christmas" Campaign

Wednesday, November 09, 2016




Had a nice evening with GMA's brightest stars, a few blogger friends and kapuso brigade people over at GMA Network's Believe in the Magic of Christmas Campaign Video launch. When they say magical, they mean it's the first locally produced, first in the country, 3D Animated Christmas campaign that starts Monday November 7 during the airing of 24 Oras, GMA's primetime news program. Their thrust is to air several heartwarming and magical stories so Filipino viewers here and around the globe would be able to believe in the magic of Christmas.



There will be three parts to the story of Magical Crayons, sending the message of getting wishes granted in the eyes of a child. They are doing this fresh from the win of "Alamat" (legend) which just won Best of Festival during the US International Film and Video Festival (USIFVF). The Christmas story project is the brainchild of GMA's Program Support Department under FVP Regie Bautista, AVP Dino Garcia, AVP Hasmin Marable, ACD BJ Camaya, PM Catherine Co, Writer Nicole Castillo, Juan Javier, Reybert Ramos, Laqy Laqueo, and done by GMA's Post Prod FVP Edward Achacoso, VP and Head of Operations Paul Ticzon, and SM for Video Graphics April Canasa - Angeles. The theme songs for this year's Christmas campaign will also be sung by Julie Anne San Jose. The other stories will come out soon so if you have watched the first one, stay tuned for the others on GMA Network. There will also be promotions done kn GMA network's social media properties so make sure you follow them there too!
















I can't wait to see what the other stories would be!

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Guam Upfront: The Best of Guam 2016

Saturday, February 06, 2016



We were at the #GUAMUPFRONT Media Day to see what Guam Visitors Board has been doing these past few days. I think they just recently participated in the PTAA event in SMX in Manila and represented their country quite beautifully. This isn't the first time they've been here and today they're talking about what the best Guam has to offer this 2016. Guam is a US Territory, you need to apply for a US Visa the regular way. It's near the Philippines and we've only got a two hour difference. There's also 30-35% of Filipinos there so you won't really get homesick at all. It's a multicultural place, Chamorros are locals and they're very proud of their culture.


"It's where America's day begin. We're opening a 27 Million dollar museum at the center of Guam together with the Pacific island games that's happening in the middle of the year. We're also promoting shopping and it's convenient to travel there in 3 1/2 hours through United, you can go to your hotel and swim by walking there. There's no traffic, we have a new campaign video launched in July telling how we're Guamazing!" says Nathan Denight the General Manager of Guam Visitors Bureau.

Guam has lots of things lined up this year, the tours such as Jungle Rules Adventure Tours, 12th Festival of the Pacific Arts in May which the olympics of culture and tradition in the pacific islands which happens only once every 4 years. Neighboring islands will converge there and showcase the reigion's artscape done in a few days courtesy of Guam Visitors Bureau. 


Outrigger Resorts was also there. They got us a personal invitation to any of their 54 properties. The one in Guam Outriggger Premier Resort is in Tumon Bay. They've got the whole shopping district, shops in the actual groud floor plus the beach at the back. They are hospitality and local culture, and have about 600 rooms. They have signature restaurants that serve local and international cuisine. They also have live local bands playing nightly plus Ohana Beach Club on the beach side when you need to. You can have receptions, weddings, take care of the kids, plus spectacular sunsets in Outrigger Guam Beach Resort. We saw photos and videos, it looked so good from I was sitting. 


Pacific Star Resorts shared some photos and had us drool about a lot of things that even the local Chamorros don't know about. When after all that, it was just right in front of their doorstep. 

United Airlines also flies there 13 times a week. If you're up to it, you can get that visa and book on these hotels, fly out the weekend and come back the next week. It's comfy with United.

I wish I could go there, someday I will. 


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Birch Tree Fortified and DECS Launches "Me and My Milk"

Thursday, July 23, 2015




Birch Tree has been the go to brand of milk by Filipinos for ages and in simple ceremonies at the Department of Education in Meralco Avenue, Pasig City they just launched "Me and My Milk" which is an advocacy program of their brand Birch Tree Fortified. Their aim is to improve nutrition not just at home, their schools, but the whole community.



Witnessing this occasion was the star of hit afternoon TV show Be Careful With My Heart, the one and only Richard Yap together with child star Mutya Orquia. 

Melinda Legaspi, CEO of Merylindbert International says "This is another milestone, you are all witnesses to this great partnership. We have passion for education and yearning for knowledge, there are a lot of people who worked hard for this advocacy and we thank you for that. Delegates from Laguna, Bataan, Bulacan, Batangas and other places are here, we humbly welcome you.

Erwin Africa GM of Snow Mountain Dairy Corporation adds "Education is not just feeding minds, but also feeding a strong healthy body. Milk is for the young, and young at heart, its good for everyone but in the Philippines we fortunately are under the daily consumption of milk compared with our Asian neighbors. We will have this educational program to encourage children to eat healthy so they get the right nutrition. Initially it will be in Luzon, and will involve the parents and community too. Some students will be given milk to start a great milk drinking habit."



Senior Product Manager of Birch Tree Fortified Lea Macalincag introduced their new brand ambassadors Richard and Mutya, proudly even singing a jingle and another song for the delighted crowd.
Undersecretary Dina Ocampo of the Department of Education thanked everyone who has been part of the program and wished them all success. It's something definitely worthy to celebrate about since this will benefit thousands of children all over the country. It's a step to the right direction and it doesn't stop there. You can do it too right in the comfort of your homes since Birch Tree Fortified is available in leading drug stores, supermarts and groceries. You just have to drink milk, especially if you lost the habit. 

Ciao!
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