The well loved street/urban wear brand BUM took us on a whim through a grand fashion show called UNLEASH YOUR REALITEE. From hiding your true self, to anime, to rock and cosplay... they've done a lot to get you unravel yourself. That's their call this season and their Summer Collection speaks of pastel colors now even when they were dark and mystifying in the past. It's a lot of change but judging from the pieces we saw on the runway that evening... we also felt it was time! (Word of warning: Picture heavy post because this is 3 collections in one show!)
Since the Tees were the star of the show, we noticed right from entering the venue some mannequins on the side. They were showing off the new designs and prints that will soon populate BUM's racks. But wait, all along I thought they were mannequins... some of them are real people! I was startled when some of them moved!
I also had a small chat with the creative people behind the show and the campaigns shoot. In the middle is Rai Lacoste with his sister on the left. The guy on the right is photographer Ash Evasco. I must say, he did a pretty good job with the new endorsers which you'll see in a bit!
I already love what I'm seeing. The colors alone got me excited! Add to that some new patterns and designs on the shirts. The material also improved. You'll feel how much care they put into every shirt.
Bloggers were already at it. MJ, Edsel and Jeng were doing Twitter, FB, Instagram so you guys can get the latest photos of the stars that arrived there. Speaking of which, one already arrived!
That's Bea Binene. She's the lone GMA Artist that endorses BUM now. She says it doesn't matter because whether you are from other stations, once that you become part of the BUM family you won't feel any different. We'll see her on the show later too!
The fashion show started with a little introduction; Irish music and some Leprechaun looking chap that speaks French hosting the show. The lights were dimmed, and the models came out one by one.
Now see how you can put these shirts into good use? Who can say these are ordinary tees? It's fashionable, definitely edgy! Plus, I love the stitched pants. Some even have color on them, would they have something in my size? I hope so!
