Upcoming MMFF 2025 Entry "I'M PERFECT" Set To Bring Strong Message of Love and Inclusion
Monday, December 15, 2025
Vietnam's Best Coffee Brand Trung Nguyen Legend Introduces G7 Coffee in the Philippines
Friday, December 12, 2025
LUMOS DAYSTAR Projector Review: When Bright Ideas Come to Life!
![]() |
| Best thing about this is that it's so bright, it can be used even when there's actual DAYLIGHT. Even if you're in a well lighted room, details stay amazing! |
SHOPEE's Top Livestreamer JAMES AFANTE Shares Secrets to Success: Plans BIGGER 12.12
Shopee has certainly increased their presence over the years and remain bullish. With the eve of affiliate marketing and live selling, a Filipino stands as champion. His name is JAMES AFANTE, popularly known as Kuya James in his socials. He tops the list of people who have done remarkable work in this industry and we got to talk to him yesterday as he prepared for this month's 12.12. If you think the previous months were crazy, he's giving away a total of 2 Custom Tricycles, 4 motorbikes, and so much more today on his live sessions.
James started in the industry when he was only 14. Using different platforms, he engaged with people and sold just about anything that he could get his hands on. When he began doing it on the Orange app, he partnered up with friends and started training people. In his mind, he had the confidence to do it, knew that this particular work had his name all over it, and that had a remarkable effect on the people that learned from him. Livestreaming was something he did by accident when no one was left in their office to do it, and it went viral.
I picked his brain a little by asking why he doesn't sell his own products (so he could earn it all) and he said "A lot of people ask me about that, but in E-Commerce, you invest your money on stocks and where to put it. This was a huge problem for me and those who are in the same shoes. When something happens like the pandemic or any accident, you'll be left with nothing and a huge debt. With affiliate marketing, you do not have risks on your capital, (costs of storage and manpower for logistics), and I can sell thousands without thinking about space because the brands that work with him already handles that. I can see products if they can sell, sometimes I don't know how I ended up being the top livestreamer. I put in the extra work, I was part of production design, checking prices, every detail, I am concerned. This is a tool to perform better, and I also listen to my followers. What they want, that's what I must do. These products are what they consistently buy from me, only the best, prices will also be subjected to vouchers this 12.12."
He adds "This 12.12, I will be doing the largest livestream ever in the Philippines and in the region. I believe these efforts are also what I can do for the brands that trust me, including customers too. These bikes behind us also came from my own pocket, it's a way to give back to my community."
His advice for those who would want to follow his footsteps: "Work really really hard, work harder than anyone, then everything will follow. Everything starts with the work you put in, if you do things correctly, with passion, and you know that you are giving your 100 percent, you'll achieve what you want! This applies to any industry out there!"
Check out our interview with him before he went live last December 11:
His live stream is fun, entertaining to watch and you'll even forget that you're already checking out items on your cart. He promises that you'll have vouchers, free delivery and more surprises when you check out products from his stream. Plus the lowest prices from brands you already love!
Thank you James for sharing your story, here's hoping we get to be part of that big 12.12 celebration today!
Foundation Reiterates Mission to Provide Disaster Help in PH
Thursday, December 11, 2025
Community Fun Starts at Puregold Harkot Relay Run
Worthy Cause Showcased at TobaccOFF NOW! Film Festival
Wednesday, December 10, 2025
Make Fresh Holiday Treats with MR. HAT GULAMAN
Tuesday, December 09, 2025
MADDOX Jewelry Holds First Fashion Show in Marikina City
Monday, December 08, 2025
Madame Charo Codial was always thinking of ways how every Filipino would be able to afford real diamonds and jewelry. She's been the go to source for these precious gems,gold and diamonds. With her success, she's been raring to hold a fashion show to showcase the beautiful rings, necklaces and tiaras that the brand MADDOX holds. We saw that and more last December 4 in Marikina City.
There were a lot of celebrities who came and joined the show. The reason being, they're legitimate customers of MADDOX Jewelry and have enjoyed their purchases too. Aside from that, they had several foreign models to make sure the bracelets, rings, necklaces with diamonds were seen.
I had a glimpse of it when they came out of the venue:
Here's the whole show on video, please enjoy!
ALDEN RICHARDS Celebrates 15 Years with MOVING FORWARD Concert
15 years must have been a tall order for most people, but for Alden Richards... it's like he's just starting. The talented and multi awarded actor is celebrating this milestone with some of the most important people in his career, HIS FANS, which he deem deserves this concert, a way to thank them for supporting him this long.
Watch him arrive at the red carpet in Shang Mall!
Alden says "I'm very excited this coming December 13th as we celebrate my journey, my learnings, the things I learned and how we keep on Moving Forward. I thank C@$in0 P|us, Bench, Belo, CDO, White Flower and Oxycure for all their help. The purpose of this event is for my 15th Anniversary, and how I want to give back and pay it forward. I want to highlight the people that have been part of my journey in the last 15 years, and that's the fans. Why Sta. Rosa Laguna as the venue? Because I've been in the industry so long but I haven't had a big event in a place where I grew up. With the help of the people of Sta. Rosa, we were able to mount this event. And I'm very excited because now I could give back to the place where I grew up in. Since Day 1, they've been always there for me. It's our little way of saying thank you to them, and I'm doing it all in this one event."
He adds "In the 15 years, there's been a lot of fan interactions that have happened. I get surprised about news, the most memorable one of which the folks that I have helped in the past would suddenly come up to me and say how their lives have changed because of that. I was just there to help, but to actually see how it has changed their lives means a lot to me. It gave them comfort, I think those are the ones that really touch me in fan encounters. I remember in 2019, a girl standing in the crowd was looking at me intently. She was holding a diploma, looking at me the whole time, smiling, so I wondered what it was about. She approached and told me that she already graduated, and that I was responsible for it. I learned that it really isn't about the volume of people that you help, it's the effect you have on people, it gives me more passion, grounds me, that because of all the things I'm doing in my own way, it creates ripples of kindness. It's why I continue doing the things I'm doing today.That kind of platform and reach, it's what keeps me going."
Here's a video of the media conference, please enjoy!
One of the highlights of the concert is the inclusion of PBB artists Will Ashley, Bianca De Vera and Dustin Yu. He will also have popular band CUP OF JOE performing a song or two in the event. This is produced by Myriad Events, and for tickets you can get them at https://arxv.helixpay.ph/. There are only a few seats left as Diamond and Platinum sections are sold out. This is a once in a lifetime experience to be with him at this locale so if you're a big fan, it's time you take the trek down south to see Alden Richards in the flesh!
Alden Richards is MOVING FORWARD and there's no stopping him anytime soon! Congratulations Alden! :)






















































