ARA MINA Eyes Serving in PASIG, Introduces SARAH DISCAYA

Tuesday, March 18, 2025


I didn't know Ms. Ara Mina personally (before this) but I know a lot about her line of work. She's a very formidable actress, who also found out at 21 about her biological father Chuck Mathay. She's known as Hazel to her closest friends, and has lived all throughout her childhood in the city of Pasig. This time, she told us of her intentions to become a City Councilor. She also shared how she wants to help with the causes that is closest to her, from women empowerment, to helping the urban poor, and also PWDs.

Ara says "Why not run so that I could help more people. Public service can be easier with programs and I think I can do that. Being a councilor in Pasig, I've had the chance to see my constituents. The reach I could have will be amplified. We will focus in Pasig, we still have a lot to do especially the projects we still have to finish. In health, we are trying to have free hospitalization in the city which we hope would come true in the next few years."

She adds "When I'm in Pasig, I know so many kids or their parents, they approached me telling how they were my classmates back in the days. I feel I can do more here because my roots are here. I live in Santolan, Pasig which is our ancestral house. We go around projects, do medical missions and give wheel chairs or medical equipment through LGU's. We were able to do that and people need it. This thought keeps us going." 

 


Ms. Ara Mina also introduced her friend Ms. Cezarah Rowena Discaya aka Ate Sarah in their community. She introduced herself during a short luncheon at her businesses headquarters in F. Manalo of the same city. Their friendship started with the same causes they believe in, specifically in the PWD sector where Ms. Ara's sister and Ms. Sarah's kids were part of.


She says "I am Sarah, Ate Sarah to folks here. I grew up in the UK and studied there. Went back to the Philippines to study here and was raised by our Dad who always taught us to give to the less fortunate, because we know it will go back tenfold. Being a true blue PasigueƱo, I think I have a good chance to have a friendly competition in the campaign. Coming from the private sector, it's different, more busy, and still have to work in the company and be there for the kids when I go home."

"We are preparing to make Pasig become a smart city. I also work in customer service which is why we are accommodating people the same way we have with our customers. The dream is to have a more efficient health care system in Pasig, a new hospital too where we can implement zero billing. We learned from provinces like South Cotabato and Iloilo who were already able to do it in their towns. Pasig is a progressive city and it is possible to do it. We also want to do the same with private hospitals too."

Here's the press conference which happened yesterday:


Ms. Ara Mina and Ms. Sarah Discaya was fun to talk to. They're people who indulge in social services, motherhood, and business. I'm glad people in Pasig have options.

COW

Understand the Complex Heart of a Writer in Ricky Lee's "PARA KAY B"


The Ricky Lee masterpiece "PARA KAY B" is doing a run at the Doreen Blackbox Theater in Ateneo (ARETE). We watched their gala performance a couple days ago, done by LA Prod House, Fire and Ice Live! and their partner Tunog at Liwanag Sa Teatro Inc.

 

It's pretty loyal to the literature of our National Artist Ricky Lee (who was there and celebrating his birthday btw!), and I like what they did in modernizing some of the scenes. This made it relatable, current and a heck of a lot entertaining. The story revolved around the life of Bessie, and her love personas that lived in Ester, Sandra, Irene and Erica. Lucas was the writer, making sure he dedicated his time to make Bessie's characters come to life.

I'd say the actors who portrayed them did over and beyond what is expected. If you watch the show, you'll get yourself involved because chances are, you'll see yourself in one or more of these characters. This was crafted in a way that even if you didn't get to read the book, you'll still root for them and their story.









Set design was simple, efficient and used well to tell the story. There wasn't much music (as this isn't a musical), but effects were apt and utilized projectors most of the time. I'd say you would spend a few hours after the show to talk about your favorites, and who you would connect to. You would feel small about your burdens, because some of them here are crazy to think about... but it does happen.

Let's not spoil it for you, because if you are hungry to see a great show... they've got show dates on the 21st at 7PM, 22nd and 23rd at 2:30PM and 7PM, 28th at 7PM and on the 29th and 30th at 2:30PM and 7PM.

See the many ways of how the heart of a writer works. Make sure you get tickets online via Ticket2Me.net and see the show where Ricky Lee's best selling book gets interpreted on stage. 

Congratulations Direk Yong Tapang, and to the cast, you deserve the applause you got from that show!



COW

Frontrow's LUXXE WH!TE Does Crazy Launch for ULTIMATE LINE


When LUXXE WH!TE announced that they'd be discontinuing the existence of their products, folks have been airing their grievances online and in person at their headquarters in Quezon Avenue. For starters, it's their flagship product, people swear by it, celebrities endorsed it... so why in the world are they stopping production of it? We literally attended it's last day at the venue, present were the founders RS Francisco, Sam Verzosa and their COO Richmond Yu who initially was as sad as the rest of Frontrow's members. 




After all the drama and crazy song and dance numbers by the RAMPA drag queens, this genius marketing execution suddenly took to stage as they announced their new LUXXE WH!TE ULTIMATE LINE. They also unveiled their endorsers Rhian Ramos and Michelle Dee with the new LUXXE WH!TE ULTIMA and LUXE WH!TE SLIM respectively, check out these new bottles!

Frontrow's LUXXE WH!TE ULTIMATE LINE

 


 The new packaging isn't just for lip service, because RS Francisco told us that they've made the actual capsules bigger, stronger and more effective. They're mantra, is to make sure they not just improve, but be THE STANDARD when it comes to supplements like these. These are also FDA approved and has gone through tons of tests before releasing in the market. This could also prevent competitors who have tried so hard to copy what they are doing. They even take it as a complement and have no plans to sue those who try (or will they?).

The extraordinary and bold marketing move proved to be effective, and now that they've got the new look and formulation SV says "This is the Frontrow way. We want to thank your team, RS who really thought about how to execute this. Richmond Yu told us that they've consulted different agencies but only got worried that it is still missing something. All along, they had the genius they need already in the company which is why THESE ALL HAPPENED!


 

Here's the press conference after the launch: 

 


Congratulations to RS Francisco, Sam Verzosa, and Richmond Yu, plus the countless men and women who did this launch. To say this is over the top would be a disservice to the whole Frontrow group. Congratulations also to Rhian Ramos and Michelle Dee for supporting the brand. 


COW

KD ESTRADA and JAMESON BLAKE Flexes Acting Range in Puregold Cinepanalo Film CO-LOVE

Sunday, March 16, 2025


Another fast review!

Second movie of the day, and consequently a well loved movie called CO-LOVE stars KD ESTRADA, ALEXA ILACAD, JAMESON BLAKE and KIRA BALINGER. 

They are content creators, much of it spins on how they try to make plans for the next viral moment, whether real or reel, plans to prank, and the ethics involved in it. It's also about love and relationships, They also have very dysfunctional families, unsettling priorities and making dreams come true.

KD (who plays Jarred) and ALEXA (who plays Peach) has always been a sweet pair. So is Jameson and Kira (who plays Clyde and Melody). Their characters wanted to become top vloggers, but they always get second beat as their ideas get used by others first. Suggesting topics, they butt heads, create conflict, and had their once sweet pairing gone to shambles in front of fans.





Then by a stroke of luck, they got what they needed... A break from all the mess. The story then takes an unexpected turn with KD and Jameson, which you'll have to watch in the movie.

The movie teaches you about trying different things, relationships, moving on, the toxicity of relationships, the good and the bad. You'll also see biceps, music, the unadulterated voice of KD, some sweet things in the mix.

But really, the movie is so cute. Co-Love is about filial and boundless love, acceptance, the importance of truth, family and one's idea of happiness. The entertainment value is high. It's a very touching piece, so cheers to love and friendships! This is a must watch for KD's fans, as his range as an actor is certainly growing. Thing is it will only be shown for a few days during the Puregold Cinepanalo Festival. It's still happening at the Gateway Mall 2 Cineplex 18, so if I were you, watch it. The entertainment value is ⭐⭐⭐⭐⭐⭐⭐⭐⭐.



COW