BENCH: The Naked Truth Preview and New Endorsers

Sunday, August 31, 2014

When BENCH does a show, we all know it's going to be of epic proportions! The bi-annual Jeans and Underwear show from this brand just gets bigger and bigger every two years and we've got tons of stars we've never seen clad in the best intimate wear and jeans from them. Well, since you've been very good kids, we're going to give you a glimpse of the show this coming September 19, 2014. We'll also throw in something really good for you as a bonus because they also announced their new endorsers. It's a little rainy outside I know, but I think you'll be kept a little warm when you see this on the runway come the fashion show entitled THE NAKED TRUTH!

The venue was pitch dark and they started with a man and a woman in the center clad in spiky shiny crystals. They show the themes on the screen and as I see it, they are showing phrases that connects with the TRUTHS that they want us to see. In different forms, different terms, different meanings.

Then from the opposite side of the stage, these three models came out with masks and a helmet made of leather and more of Bench's intimate wear. Add to that black lace and more leather straps, it's a nice evening to see that for the start. I don't know if Michael Cinco or Furne One had a hand on this but it is reminiscent of their design. I like what I'm seeing.

They changed themes t The Animal Within, so yes we saw two men going at it. They wore those feathers which I saw with Joey Mead a couple of seasons back. Men wore their white Bench Body underwear too. Then, a little rain.

Lock & Lock Launches 2 New Lines Of Products!

Saturday, August 30, 2014

One of the biggest names in quality container products Lock & Lock just launched their newest cookware and glassware line. The brand has been steadfastly helping Filipinos keep their food safe throughout the years and this time they're putting out their CookPlus Line and Lock & Lock Glass Line to provide different technologies to safely, conveniently prepare and present food in the Philippines much like they've been doing it elsewhere.

These new products are all made from top of the line materials making it durable, corrosion free, brilliant and long lasting every time a person in your home uses it. They also use their own brand of non stick coating in order to make this the perfect armament to have in cookware by making sure it's PFOA free that sometimes puts ones health at risk. They use ceramics to make it even conducive to heat which means a shorter amount of time for cooking. 

The Lock & Lock Glass Line are all made of borosilicate glass making it withstand extreme temperatures so you can get it from the freezer, to your microwave oven and straight to your table. We also got to see during the launch how the Chef Kalel Chan (of the Raintree Restaurant Group) used these mighty non exploding, non shattering containers to whip up some of the best things on his kitchen. It's one of the safest glass containers around and you can easily see what you have on it so you can easily pull it out of your fridge or pantry without a hitch.

Pad Thai by Chef Kalel Chan
Lock & Lock will continue to provide state of the art containers and products to the Filipino market to address food related needs and better cooking, dining experience for your family. That's a healthy deal right there and all you gotta do right now after getting these in home stores is Lock & Lock! :)


For more information about their stores:
Lock and Lock Philippines
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Cherry Mobiile Releases "The One"

It looks like Cherry Mobile has brought its guns on the table and has got this new device to challenge the proliferation of new Android mobile handsets in the market by putting in a more powerful, well designed phone called The One. In celebration of their 5th year in the industry, there has been no more apt time to actually have this on the market but now. This is part of the line of phones they will release called the Cosmo series. The price, is unbelievable as it only costs Php 6,999. 

The phone has an octa core processor which means less heat because of its high computing power. It's also got a 5.5 inch HD IPS Display and the screen is made of Corning Gorilla Glass 2. It also got a 14MP BSI main camera for excellent photos and the 8MP front camera ain't bad either to take your needed selfies. The phone also has 8GB of expandable storage and has 1GB of internal RAM. No need to update as it has Android Kitkat out of the box and a lot of features like gesture sense, smart wake, external storage support, mobile anti-theft security, video and audio enhancements that would even impress the meticulous ones.

The flagship phone Cosmos One is now available in 20 Cherry Mobile stores nationwide today August 30, 2014. They are also making this epic by holding a one-day exclusive sale that you can surely take advantage of! Go rush to leading tech sections, department stores nationwide and get that Cosmos One before it runs out!


For more information about their stores:
Cherry Mobile
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Nippon Paint Young Designer Award 2014

Wednesday, August 27, 2014

Ms. Gladys Goh, Group General Manager of Nippon Paint based in Malaysia

There are several brands in the construction industry that have made a name in the Philippines but we haven't had the pleasure of seeing this one in our counters. Nippon Paint, one of the largest manufacturers of paints in Asia (established since 1881) just landed in the Philippines 6 months ago and they are aggressively educating paint users in the country to switch to their brand of led free, environmentally sound paint variants, with a multitude of colors to bring forth an even better, ecologically responsible community every time they use Nippon Paint on their walls. They are also launching colors in the Philippines, something that the competitors don't really have making that the distinct thing that would set them apart when offering their products in the market. 

In order to get their point, environmental, social goals across a larger populace in the region, they're launching the Nippon Paint Young Designer Award 2014 and including the Philippines in the roster. With around 10 countries vying for the country representative post and the winner in the region, they're preparing a once in a lifetime opportunity for talented individuals and tons of prizes for them, the school and knowledge transfers as well.

Together with the Ministry Energy Green Technology and Water of Malaysia, Malaysia Green Building Confederation, Malaysian Green Building Index Association, Malaysia Institute of Interior Designers, Real Estate Housing and Developer Association of Malaysia, Construction Industry Development Board of Malaysia, Design Business Chamber of Singapore, Department of City Planning Bangkok Metropolitan Administration, Association of Siamese Architects under Royal Patronage, Thailand Interior Designers Association, Indonesian Society of Interior Designers, Indonesian Institute for Architects of Jakarta, more importantly the associations in the Philippines namely Philippine Institute of Interior Designers (PIID), Council of Interior Design Educators (CIDE), United Architects of the Philippines (UAP), Council of Deans and Heads in Architecture Schools in the Philippines, they will be holding the NYPDA by enjoining students 3year and up to join the competition and they're confident that the associations would be able to source them with the abundance of talents in the Philippines says Ms. Gladys Goh, the Group General Manager of Nippon Paint based in Malaysia. 

This will be a successful competition in the Philippines. They are also thanking LBC because they will get all the entries sent through LBC Express Centers throughout the country. They know that the students are the future builders of the nation and they want them to showcase their talents, and this competition will be able to show them to big corporations. They will also be giving them workshops with various partners so they get exposed to the latest technologies. This is about the Philippines being represented, and getting our representative to be in Osaka, Japan together with other Gold Winners from other countries for networking, education and talks so they would be able to take this experience and knowledge back to their home countries. Last year, they had 2003 entries and they hope to grow the number because of the sheer number of talent here. The theme for this year is "Re-Think, Re-Create. Our Community, Our Home" bringing in importance to their work that will ultimately benefit the community. Developers are also going to be part of this and they will be looking at the work of students as they go along the competition slated to be done before the end of this year.

Architect Maria Benita Ochoa Regala of United Architects of the Philippines
 Architect Maria Benita Ochoa Regala of United Architects of the Philippines thanks Nippon Paint for allowing them to be a partner. The UAP will enjoin them to support home grown talents making them architects that have the ingenuity, integrity and excellence needed to become successful in this competition. They also laud Nippon Paint for hosting this design competition and making the students ready for world class work. "It's the first step to embody their passion and knowledge to gauge if their work would be at par with the Philippines neighbors and other countries. Thankfully, the corporation made this platform to make the students be in this direction. Ideas and innovation will surely come out of this competition." adds Architect Regala.

Architect and Interior Designer Rogelio Caringal of UAP and PIID
 Architect and Interior Designer Rogelio Caringal of UAP and PIID sends his heartfelt thanks to Nippon Paint who brought this to the country. Future Interior Designers and Architects will be part of this recognition program and make their passions, skills in making living spaces valuable in enriching peoples lives. This will shape the country's brighter future. In their own theme (PIID on their 50th year) "Celebrating the Past and Designing for the Future", it aims to nurture the students hunger for design and being part of this competition will make them ready for the real world, a thing that schools would also easily prepare them with. 

The categories they can join for this competition falls in 1. Interior Design and 2. Architecture. They can only accept one entry per student. Deadline for entries will be October 31st that is to be mailed in any LBC Express outlet or they can send it directly to Oncue Media Inc. Unit 5-A 5th Floor, Suntree Tower #27 Sapphire Road, Ortigas Center Pasig City. The grand prize aka Gold Award can get you 6 months internship opportunity with LOR CALMA & Partners plus 50,000 pesos in cash plus a trip to Japan for a once in a lifetime learning programme. Special awards for Best Colour Choice, Best Green Innovation will be given away. For more information and full mechanics, please check out the channels below.


For more information about the competition:
Nippon Paint Philippines
Nippon Paint PH
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BigFish Innovation White: The Lost Continent

Tuesday, August 26, 2014

It's time to party all night once again as the biggest name in events BIGFISH INTERNATIONAL launches one of the most awaited bash in the country called INNOVATION WHITE: The Lost Continent. This one's going to be really wild as international DJ's Jochen Miller and KhoMha will be spinning together with BigFish's great resident DJ's Chris Raeuber, Ian Sndrz and many more!

Jochen Miller is one of the most famous trance musicians in the Netherlands and has also hosted a couple of radio shows in Europe. He'll probably play his famous tracks "Stay connected", "Face Value", "Brace yourself" and "Lost Connection" to make this event even more epic as ever! KhoMha also has played the world stage and wants you to hear more of his Progressive House, Trance and an evolving brand of music he's roaring to spin in Manila.

For VIP tables, rates are as follows

Stage 1: Php30,000.00
Stage 2: Php25,000.00
Stage 3 & 4: Php20,000.00

Every VIP table also comes with a premium bottle of Absolut Vodka, 10 San Mig Light and a Mixer. VIP Tickets come at 3,500 each which includes 2 drinks. Cocktail tables on the other hand is only 7,000 good for 5 people and comes with 20 bottles of San Mig Light too. Current pre-sold tickets are 700 and door charge is 1,200. For reservations, please call 09178847333 or their land line 8088080. For more details, please check their channels below. Remember its August 30, 2014, work hard, party harder!


For more information about their events:
BigFish International
BigFish International
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Pinoy Music Festival 2014

Monday, August 25, 2014

This looks really good, really really good. There's news that the first Pinoy Music Festival will happen in Makati but we just confirmed today that it will happen from 8pm - 12am at the Ayala Triangle Gardens on September 5, 2014. This will only happen in one day, best of all, it's free. Artists, Composers, Musicians and the talented Youth will joint forces to showcase the best of the best in original Filipino music.   

Johnson and Johnson, makers of Bactidol will be one of the sponsors, and they signed the memorandum of agreement this afternoon. Ms. Tina represented them and says "Together, we will strive to commit in helping more and patronize music, artists, composers and musicians in the country." Nonoy Tan also adds in the statement, "In behalf of Filipino Composers, we fully support this cause!". Jim Paredes of the APO Hiking Society shares that "The importance of OPM in the Philippines is slowly being realized. To be international, one must be in a local setting; and in the context of Filipino. We should focus in being crazy about our music and the world will automatically notice us." Jong Cuenco, representing musicians says "We hope not only singers, artists help this cause but also musicians. This will benefit us all and the music industry."Alvin De Vera of PARI, says he wants to "Enjoin labels and those who love Filipino music continue to purchase only legal copies and adds they will also support this event and possibly the future ones as well".Tippy Dos Santos and Abra who represents the young recording artists sternly supports the Pinoy Music Festival and the other causes the OPM is pushing, they want to assure that they'll all be at their back supporting new projects and upcoming artists as well.

We talked to Noel Cabangon, one of the Philippine's most celebrated folk singer and composer and asked about the matters they're raising to the government and found quite sound statements. He's humbled that President PNOY mentioned him and Ogie as his favorite singers in the last SONA and he hopes that it somehow would be able to at least get them heads way in pushing for an executive order to officially make a "Linggo Ng Musikang Pilipino" (Filipino Music Week) next year, either July or September because that's where we got less festivals. It's what they're asking the government to support - to further their cause and make it one of the biggest, perhaps even make it a tourist attraction or something that the international community would notice when it comes. We have the hardware he says, as Filipinos have some of the greatest singers in the world. This might take long but he's hopeful that the President would at least take a look at this cause. PAGCOR is already supporting them but they've been talking to the agencies so they can get that approved. They are ready to submit it and the office of the President is keen on seeing it, they are hopeful that it'll happen real soon. It's going to be very big and will be "National" in scale and they want all major cities to simultaneously celebrate it. One in Luzon, Visayas and Mindanao... then Manila to culminate it. They are also hoping it to be something that other countries could also see as something unique in the Philippines, they're hoping to start it in Metro Manila first... perhaps the cities would be able to do it in their turfs. Other than that, they are planning to make this ready for integration on 2016 for ASEAN and see exchanges in other countries more rich, since we have it all. 

Ms. Mitch Valdez was there to support his compatriot Mr. Noel Cabangon and his project with PhilisCaP, an organization for composers and OPM. Board members are supporting this as well, together with PARI and industry movers as well. As for the government, Ms. Mitch Valdez says it's very difficult to expect help from the government and its agencies. They better do it on their own, especially now that they have financial issues hitting the country. Organizations like them used to exist with government grants, but not today. They need funding, and the only venues they go to are from fund raising events. She adds there is little empathy about the causes of this industry who don't even think that there are people behind one artist or one song that won't be able to live alone on royalties. They are hoping for the public to take action, to patronize the arts and maybe in the future to see what the culture in the sense would get their identity in original Filipino music. There's no middle ground now, they are trying to support families and that's one of the reasons why everybody else is going out of the country. The ones who remain are trying to do something about it, like Ogie and Noel. They would be only to measure success in events like these because there's going to be free music and she hopes the message comes across when they listen to it.   

Abra and the youth representatives also showed their talents during the press conference and they hope that there will be an even brighter future for the industry. They showed that right in front of the industry greats and people like Noel Cabangon, Jim Paredes and other leaders; they heard pretty good music. Abra is simply one of the best.

For those who would want to join them on September 5th, be at the Ayala Triangle Gardens at 8PM and see how original Filipino music can make you once more an even greater believer than you once were. Bring your friends, your family and everyone else because of course, it's all free!


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Guitar Underwear Brand Launches New Endorsers

A brand that encompassed generations and rocked the innerwear industry for over 50 years, Guitar Underwear just recently announced their new endorsers and relaunched their existing ones at the Cities Events Place in Sgt. Esguerra, Quezon City. They also showed their brand of inner and outerwear shirts, sandos, modern basic briefs, panties and boxer shorts during the event. The brand which started in Hong Kong, then transferred its operations in the Philippines - now holds to be one of the best brands aiming to by synonymous with intimate style and quality.

Saw these two guys chatting and had to disturb them for a photo op. Carlos Agassi who's sculptured physique just screams the cause that he had to be here. The amir of rap, he's still got a well formed body to carry underwear like a normal shirt anytime of the day. He works hard at it and makes it a point to have regular gym time urges the need to be fit and healthy no matter what age an individual is. He's continuing to inspire the youth to not only look good but have a lifestyle fitness centric. It's one of the reasons why he's been able to stay with Guitar for over 8 years now and they continue to believe in him up until now. Carlos is glad that he's still with the brand and promises to continue staying in shape for the love of the Guitar Underwear brand.   

Carlos Agassi, trying to eat right and get some sleep even with his very hectic schedules.

Guitar has been around for almost 50 years but they haven't been able to market themselves that much in the past. They have in the past just invested in regular newspaper ads and thought of re-introducing themselves to the new generation which still comprise the majority of their consumers; hence the event. Quality wise they would never change, but they might actually improve on it. The deal breaker is, they will never even think of raising prices because as they see it, their product sits as one of the most affordable in every shop, mall or stores they are in right now.

I haven't met Ann Mateo before so it was high time we get to know her a little better. When I asked about her background, she says she started singing for fun and started uploading them on the Internet. This venue got her appreciated more by netizens and got her started to do more later on. Sharing her music got her recognized by a lot of people and it landed her modeling stints, hosting jobs and then a program for People's Television Network 4. Guitar believes in up and coming talents hence the reason why they got her. Not only that, she is officially the first female endorser for the brand. She's in fact making history here. I'd like to get to know her better soon. She's happy and thankful though for Guitar to have her as an endorser. She feels that this is a feat she never knew would even happen, the fact that she's endorsing a brand means they believe in her... she feels elated. 

Mark "Mugen" Striegl
When I heard he's going to be here, I turned into a fan. He's one of the few Filipino American Athletes I look up to, especially in the MMA leagues. He grew up Tokyo, lived in Baguio and trained Brazilian Jiu Jitsu. He went to MMA a few years after. He's one tough cookie and his professional career is very impressive. I saw a couple of fights he won overwhelmingly. 

Being a very good example to the youth and a world class athlete is just one of the few reasons why Guitar got him as an endorser. They are also gearing to have some of their designs and clothing be adept with the athletic side. They'll still have the classics but make new ones that would cater to the young, the professionals, the athletes and everyone who needs it. Mark now has his own team called Team Buffet and he'll be coming up with a team who'll manage a blog that will basically also discuss lifestyle, health, sports, food and a lot more. It's a big undertaking but Mark's excited about that. Just get updates on his Facebook page "Mark Mugen".

Guitar's Marketing Manager Alvin Ross Uy Rivera says they'll have the classic ones in the market and create a new product line. "We've already started the outerwear shirts, like the ones they are already wearing. They'll also be coming out with new bamboo fabrics, dry fit ones, Polyester shirts, and pretty soon even socks and other ones that would complete their collection to have something from head to toe. It's already second most or the most affordable brand in the market. It's available in almost all department stores and even internationally through SM too." 

A man that needs no introduction is rap superstar Gloc9. I've been a fan since I saw him perform live during a Coke event years ago. He's even helping other artists make it to the scene, even better that afternoon because they also played the music video that's perfect for the campaign Guitar is launching. To get a glimpse of that, here it is!


He performed it together with Denise Barbacena. Of course there were some antics in between by Guitar endorsers as well. Since it's Filipino week, that made him even more proud to say he's part of this brand. He didn't have to strip for the most part of it but he's making the language and connection a big part of the influence he's emitting on and off cam. A lot of people believe in him and that's his selling point. For what it's worth, he's pretty happy Guitar believes in his talent and they have an understanding like a gentleman's word to support each others endeavors. That right there is priceless.

Congratulations to Guitar and your new endorsers!


For more information about their brand:
Guitar Underwear 1960
Guitar Underwear 1960
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