Crazy Deal: Mulach Ensaymada To Pay for Diamonds?

Thursday, April 16, 2026



Filipino actor and Ensaymada mogul Niño Mulach just got the itch to get himself a prized piece from Maddox Jewelry. So he headed off their main showroom at  J.P. Rizal Street in Marikina City. This was intended as a gift for his wife and he wanted to make sure to get his money's worth so he met with Maddox Jewelry owner Madame Charo Cordial. 

During the meet, Niño suggested he could barter with the jewelry item with his very own Mulach Ensaymada, a delicacy known the world over made in his apartment complex in Cubao, Quezon City. Surprised with his terms, it might actually need a ton of the products to swap with the diamonds, but of course he said he was just kidding. 



Niño actually bought pieces that amounted to PHP 200,000 which he immediately paid for. All these to spoil his wife of course! Ms. Charo on the other hand sees this as another moment to see how she always made the price FIXED for all the pieces she laid out for her streams and avid viewers. People have always loved how her diamonds and gold prices have been appropriately priced (not too expensive). Niño also got his son Sandro during the small talk, they touched largely on the promising actors experience in showbusiness and how the case is still in court. Niño promises how he's going to be behind his son all the way, together with his whole family. 

You too can visit the Maddox Jewelry showroom located at 1011 AZDM Building  JP Rizal Street in Concepcion Uno, Marikina City. See this episode on their YouTube channel on Maddox_Jewelry. They also have it posted on their Facebook page where they do the streams too. 



COW

Meet the Expert: The "Nose Fairy" Dr. Ruthlyn Pecolera-Salvosa



Meeting women that have done remarkable feats is always a good thing. Her story is inspiring, one that could mirror an ordinary Filipino who's life depended on OFWs, pure hard work, and overcoming challenges. She is Dr. Ruthlyn Pecolera-Salvosa, an ENT, a facial plastic surgeon, and a rhinoplasty expert dubbed as "The Nose Fairy" by many. She also did several complex revision surgeries successfully which I deem is important in the industry. 

Dr. Salvosa says "If you look good, there is social advantage. You enhance something, people are naturally drawn to that. The positivity is there, and other things follow."

She adds "Ideally when we see patients, we'd have consultations even before. With social media, they want it to happen immediately but I try to do it the conventional way. Patients appreciate this so they grasp achievable results with the proper treatment plans. I have broken a lot of hearts because it has to fit your personality and anatomy, with your nose, skin and the realistic outcomes.I took a bit of interior design, highlighting focal points, if you fix the nose, you can see everything else is going to be easy. It makes a LOT of difference."

Here's our blog conference organized by the good people of Verde Creatives.


RPS Aesthetics is located at J & S Building, 104 Kalayaan Avenue, Diliman, Quezon City. They also have branches in Sto. Tomas in Batangas and Angeles City in Pampanga. 

At their clinics, they also have procedures that utilize Galderma products such as Sculptra (collagen stimulators) and Restylane (fillers). So if you're interested, give them a call (02) 7001 3150. Or simply inquire via her Facebook page (search her name) to book appointments. 

It was indeed a pleasure meeting you Dr. Salvosa!



COW

BI's Viado to Meet IBMATA's Ayley To Address PH Border Management Challenges

Wednesday, April 15, 2026

 


While the Philippines sit on Earth's equator, it's total coastline is 22,548 miles which means management of it would prove challenging for any entity. This week, the International Border Management and Technologies Association's CEO Sharon Ayley will be in talks with the PH Bureau of Immigration very own Commissioner Anthony Viado to take serious steps in addressing what the Philippines is facing with regards to trafficking, security and border practices. 

Ayley says "We hold summits in 5 regions, find information and solutions. Trafficking is an important issue, and there's a need to talk about it, need to communicate not just for professionals but the community. Parents need to talk to children as they are targeting vulnerable people. The best way to protect themselves is by being informed. IBMATA does a series of workshops for this particular subject and this isn't an isolated issue in the Philippines, it is a global problem. The output of that is that technology can help with the problem, to protect the vulnerable people." 

She adds "With advanced analytics and AI tools, it can help us identify unusual travel patterns. It also helps monitoring watch lists, but it's not 100 percent. People in the front lines are working at higher pressure and have to make critical decisions. We need to make sure they have the tools, technology to make sure they have the information and trust their instincts. We need to get them training, help and support that they need."

Here's our talk about PH border challenges, and a few things that the country is doing good at; 


She puts emphasis on the country having multiple ports of entry (we have 7160 islands++) which makes it extra hard to do. She suggests to have it done with standards on each border. With systems in place like biometrics, and e-gates (where I think BI is already doing). This puts legitimate travelers with lesser hindrance so border agents get to concentrate on bigger issues like high risk cases to combat trafficking and other matters. It is here and is happening, we are 2nd globally according to statistics. 

She also suggests data sharing with not just government offices, but other ports elsewhere in the world (with ample security) and see it real time. This also includes biometrics to lessen identification concerns. This will also stop exploitation, and hopefully will put a stop with the issues mentioned earlier. Education, access to information is certainly the first line of defense. They have plans to hold future events and might take on other organization to help host it.
 
Here's hoping that the things they'll be covering this week will get some questions answered and actionable items be accomplished. 

COW

Vargas Files Case Versus Parents of Bully

Tuesday, April 14, 2026




Hearing about this case just made me worry so much about folks who could be in the same predicament. QC Councilor Alfred Vargas and his wife Yasmine is taking a tough stand after their son has allegedly experienced bullying from a minor while doing swimming activities. 

They filed a complaint against the minor's parents at the Office of the City Prosecutor of Manila. The file listed respondents as Juvelle Bacosa, Robert Vincent Sy. This is in violation of Section 10a of RA 7610 commonly known as the Special Protection of Children Against Abuse, Exploitation and Discrimination Act. According to them, the minor had repeatedly pushed and held the son of the Vargas' while underwater, all during the duration of swimming and training sessions. They have noted repeated incidents, short of drowning, in which the Vargas' communicated, reminded and appealed to stop. Ms. Yasmine in one instance saw the minor engage in inappropriate acts, where she informed the parent but only downplayed and got gaslit by the mother. 

Things took a huge turn last February during a competition at the Rizal Memorial Sports Complex. Several parents saw the minor push their son during warm ups, where two others (friends of the minor) laughed. This has brought their son severe physical and emotional stress. It was the final straw. 

According to Vargas, the mother acted as if nothing happened when it was brought to her attention, then posted online misrepresenting the incident. He says "As a Father, there are a few things you can't endure, to see your own son get oppressed. We should have done it sooner, and this is just some of the few things they did to our son. This isn't just child's play, and we simply cannot ignore this."

The complaint also indicated how they both have failed to supervise and discipline the minor, cited how dangerous it is to continue. He adds "We choose to fight back, not for revenge, but to make sure our son gets protected, it is for him and the others who are afraid to speak up!"

Vargas has always been a staunch supporter of protecting the rights of a child. He has discussed this in the QC council, on how parents should be held accountable especially on bullying incidents. He hopes a systemic reporting procedure be done to protect them and their families. He also hopes this inspires those who suffer the same fate.

Here's hoping JUSTICE be served!


COW

Ready to Charge at MPBL: The QUEZON CITY BLACK BULLS!

Wednesday, April 08, 2026



I've seen and heard about the Quezon City Black Bulls at the Maharlika Pilipinas Basketball League because of the support of Cong. Arjo Atayde (and how proud he is of them in past games). He's not the owner as we met the real one Mr. John Christopher Tan, but he thanked Arjo for his stern support even during pre season games.






With Coach JayV Olea, they led the Quezon City Black Bulls with players Rey Publico, Clark Derige, Patrick Buena, Jake Agoncilio, Kenz Diokno, Kobe Monje, Ryan Costelo, Aeron Bagunu, Aldave Canoy, MJ Joson, Charles Dela Cruz, Jay Gadon, Joe Joven, Kai Espinosa, Bryan Rosalin, Joeben Loria, JR Lastra, Jaydee Del Rosario, Gab Salazar, Joshua Roque and Jeff Morillo. Mind you, some of them have joined the team recently because of the open try outs they held last March. Most of them are from Gardner College and a few are individually chosen because of their experience and talent on the hard court. They also played in the D1 League versus a few teams and did outstanding work with a 4-4 win loss slate. 

They're pretty much ready for what's about to happen during the MPLB regular season. Team owner John Tan and Coach JayV Olea are optimistic that they're going to perform well because they are taking the upcoming games seriously. First one in fact is with Caloocan which did good last season, so even in Holy Week they had to go back and practice early.

Here's what happened at the media conference: 


The testosterone level and height was so high during this event, but I see how much fire they have in their eyes because they're coming in as the new guys, nothing to prove, but just do their best once the games begin. 

Support them by following their FB page and the MPBL league at their games around the Philippines. Games are free to watch so go ahead and fill the gyms to the brim. Stand behind our very own Quezon City Black Bulls as they try their best in getting that Championship crown! 


COW

GARDO VERSOZA Makes Up For Past Woes with MADDOX Wedding Rings!

Tuesday, April 07, 2026



A more personal interview took center stage as Gardo Verzosa graces Maddox Jewelry at their showroom at 1011 JP Rizal Street at Concepcion Uno in Marikina City. This time, taking off the Cupcake persona and telling some small details of his Las Vegas wedding, and the few instances he fooled around during his younger years. 

Talking about the wedding, he firmly admitted how it was a bit sad seeing the rings they had to use for the occasion because it felt like it was something that looked like a chicken scratched it. Now, he's taking his time to really look at design, clarity, and how he could make this wedding ring better, so he could make up for what they had in that small white chapel. 

He even divulged how he was a bit naughty during those times because he was a serial dater, putting initials of other people's names on his personal calendar which his wife found out later on about. There was just obviously a pattern. MADDOX Jewelry President and CEO Ms. Charo Cordial attributed the discovery to a woman's intuition, and felt it was just right to say the games over on her vlog. 

For those who don't know, Ms. Charo is a licensed Agricultural Engineer who has made headway in a very male dominated space. She now has this brand and continues to be successful and a trusted brand in the jewelry industry. Gardo sees this as an inspiration and which is why he's trusting only the best to make that wedding band dream, a reality with MADDOX Jewelry. 

He hopes this would become an instrument to make amends for all the wedding and relationship mishaps they experienced which story you can watch in full at the Maddox Jewelry YouTube channel or the D'Maddox Jewelry Facebook pager where they stream regularly for their pieces. See why a lot of people continue to see the shine of their diamond to this day.



COW

Puregold Recognizes the Role of "Sari-Sari Store" in MSME Growth

Monday, April 06, 2026




It's so heartwarming to see how small businesses, MSME's get the spotlight they deserve as part of the Sari-Sari Stories that Puregold released on their socials. It mirrors what is seen in the Philippines, and realize it's role, how significant it is despite it's size, that it has direct economic significance. This follows the previous parts called "Ways", "The Sign", "The Witness" which also discussed their connection to the community, to commerce and what people need. It's not just a story, but a show of resilience, of how it affects family life, plus this new one called "Pangalan". 

This part talks about how the normal Sari-Sari Store becomes a place of convergence in a community, and get what they need, when they need it especially when they need questions answered, or just plainly hang out. It is undoubtedly Filipino, which is pretty cool to see in stories like these. 

Now don't be surprised because you'll see some pretty famous folks like Jhoanna from BINI, Stell Ajero from SB19, even Skusta Klee. They tell a story of retail, and how it becomes an integral part of a community, and this economy. 

If you haven't been to a Puregold Tindahan ni Aling Puring Sari-Sari Store Convention, one will be happening in May. It's where brands and businesses offer crazy deals, with real people who own their stores, groceries and source it from Puregold. 

Here's a glimpse of the series, enjoy! 



Make sure you sub on the Puregold Channel on YouTube, and their socials as updates about the conference and more will be posted there. See you in May!









COW

Malaysia's CHUNK & DUNK Sweetly Lands in the Philippines

Sunday, April 05, 2026



Making a sweet landing to Philippine shores is the popular Malaysia based snack brand "Chunk & Dunk". Today is their official launch at the Eastwood City Mall where they have their first branch at the mall's 3rd Floor. This is their first global outlet, something they've wanted to do since its inception in Sabah Malaysia.


They are one of the fastest growing brands in the region, won best dessert in so many places so the Lim Family got in touch with founder Adam Shamil to bring them all here (after having it for 3 straight days in one of their branches). Adam says "Great afternoon! Mabuhay Philippines! I'd like to welcome the ambassador of Malaysia to the Philippines, my family from Sabah, and the Filipinos. Happy Easter to everyone! It's not about me but about Chunk and Dunk, I made my life savings start the world's best croffle  23 months ago and saw it grow to what it is today. You have no idea how we did it in 72 hours but that's what it took to make. I am eternally grateful for them making this happen, from the bottom of my heart, you have no idea on how you became a part of my dreams! I love you! We are now open in the Philippines!"

Passionate, perfection and quality, they now have a whole team in Chunk & Dunk Philippines through their brand partner Lester Lim. Lester says "Like Easter, we are bringing new life. It is my honor to welcome the ambassador and the whole Chunk & Dunk Malaysia Team who have been helping us all the way. My family, and so many other people who contributed to this and made it happen. So many things I want to do and say, but we will continue to make this all better. Let's do this! We hope you love Chunk & Dunk as much as we do!".






Malaysian Ambassador to the Philippines Dato Abdul Malik Melvin Castelino Anthony also gave his message saying how delighted he is and the whole embassy, the country is to witness this occasion. "This is my first foray to Croffle, and I was sold when I tasted it here. You will never forget this, and will have more. This is their first branch, and we have one thing in common, we love to eat. This connection is something that makes us stronger, we might see a diner concept soon, but for the meantime we can enjoy croffle and shave ice desserts on their first branch in Eastwood. This launch also is like navigating the future together, to progress, even if there are conflicts elsewhere in the world. Congratulations Chunk & Dunk, I wish you all the best! "




Pro tip: Get a taste of Philippines exclusive Ube Macapuno flavor if choosing a topping. Either that or Bueno Bueno (for obvious reasons, my last name lol).

If you're in the hood and want a sweet end to your day, visit the Eastwood Mall during mall hours and get that croffle fix fast! Congratulations Chunk & Dunk, can't wait to have more of you soon!



COW

BIG THINGS Happening for Kapuso PBB Celebrity Collab Housemates

Sunday, March 29, 2026

It's been a month since the PBB Celebrity Collab 2.0 edition ended. Great things are already happening for them, but the better new is, there's more BIG things expected in the months to come. We met Big Winner Caprice Cayetano, Heath Jornales, Ashley Sarmiento, Princess Aliyah, Marco Masa, Clifford, and Lee Victor in one afternoon (Sofia Pablo, Anton Vinzon couldn't be there because of prior shoot schedules). It's a little late but it was totally worth it.

As soon as they got out of the PBB House, much of them already secured several roles for shows on the GMA Network. Caprice got ANAK TV Female Makabata Star for 2025, and Kapuso Female Star of the Year. She also copped an endorsement for Wendy's and helped with Little Ark Foundation who cares for children with medical needs. Heath and his awesome face got him a prime time role in Never Say Die. He also mentioned during the event that he will have a concert (HEATH WAVE: Ultimate Fan Concert) on April 19th, at the SM North Edsa's Skydome. Tickets might sold out early so hurry, it's on SM Tickets!






The very kind Ashley is still going on several shows and guestings, her schedule is pretty full but plans to also do several shows in the near future, I heard they're doing one with almost all of them in it. That part is exciting! Aside from that, Princess Aliyah has a few shows but wanted to keep mum on it because it's going to be revealed soon (they probably are already making it now!) so there's a lot to expect from the BIG 4!

If you missed the stream, don't worry because we recorded the whole thing on my YouTube channel, sub if you can!

 

Now Anton and Sofia are not in the event because they've got shows being taped, so work comes first. But Sofia has a lot of endorsements, and appears in regional festivals. She also has Huwag Kang Titingin, a film to be shown on April 15th. She will be with Marco Masa, also a Makabata awardee, and very nice young man who knows what he's talking about. Anton is now doing leading man roles. He will be in the series KAMAO. He also is in the latest Mang Inasal commercial. Clifford and Thea Astley will be in Unwrapped, and doing several events for Kapuso Foundation, a pretty noble cause. Waynona Collings is doing several designer events, and will appear in several magazines as she wished. Lee Victor is donning new hair, and the feedback has been phenomenal. He will be doing music, something he wanted to do since he became a part of Sparkle. 

These are just some of the things they're doing as former PBB Housemates, and it's a really good reminder that dreams do come true! I hope this continues, they're a pretty nice bunch and deserve it!







COW

Golden Haven Koronadal Introduces Free Wake Service with Every Memorial Lot Purchase

Thursday, March 26, 2026

Golden Haven Koronadal


Koronodal City is at the center of South Cotabato. Known for rich culture heritage, the local TBoli people, the lake Sebu and tons of waterfalls, it is paradise on Earth!

A melting pot, lots of its inhabitants come from other regions and locals, all living together. This is also where Golden Haven Koronadal is located. This memorial park has gone the mile in making sure that compassion is felt in the community. Recently, they announced "Libreng Burol", a free wake benefit for those who have purchased a memorial lot in their facility. This takes a lot of the burden that families experience when someone passes, and have them laid in a properly manicured place, to honor and respect their loved ones. This is something that they've thought of as they partnered with local mortuary partners, making every move culturally sensitive especially those who require it because of religious affinity.

Emelia Lustado the Visayas Mindanao Operations Head for Golden Haven said they made these changes to make all the plans more comprehensive especially at times when people need to make rush decisions to alleviate them of the stress. This is simply their act of love, a matter of respect when it is needed most. If you want to know more about it, call them at 0919096 8718 or visit their site at goldenhaven.com.ph. 



COW

VIBE PH Showcases OPM Artists, 70's-80's Music on LIVE Performances

Wednesday, March 25, 2026


Spent the afternoon and evening over at VIBE and watched their weekend show at the Meralco Theater. The lineup was just something I couldn't pass on because they promised a couple artists to be there. Particularly OPM Icons Top Suzara of popular band FREESTYLE, alternative pop rock bands SHAMROCK and NEXXUS. There's also the young, good looking and talented lad Kenaniah, promising OPM act Hezekiah, 25 year old Yael Yuzon and his band Spongecola, plus the very lovely Gigi de Lana (who's doing a number on the same stage!). 

They call this the OG Night which is done live on TV5 Saturdays at 6:15 PM. It's unbelievable to see the work they put out from this place because it took a whole town to set it up. Hosts we saw (or rather called Vibe Jocks) include Ana Ramsey, Dylan Menor, Ryle Santiago, Paulo Angeles (who was also nursing an injured foot), Kych Minemoto, Queenay Mercado and a few more millennial jocks later on in the evening. They came out guns blazing singing OPM numbers from late 70's to early 80's. It was absolutely fun!
 
We got to talk to them behind the scenes, after their photoshoot, they got me hooked up to talk to the artist before they went on stage. Let me tell you about Kenaniah. 
 
 
The boy called KENANIAH

Been following Kenaniah for a while now. I've seen him do shows left and right, create his own music and sing them with so much gusto, and definitely see how passionate he is with his craft. It's no surprise to see him on the Vibe PH stage as he gets on the 9th spot of the Main Vibe Leaderboard. The lyrics embody a guy who doesn't see the value of his efforts and end up questioning if it is enough. It is pretty sad, but he made the misery music quite catchy. The man is a genius, and I can't wait to see him be in bigger stages soon. Check out how he did it on the Vibe stage:
 


 
After doing it LIVE, I got a hint that he's a bit sick (it was the reason why he wasn't able to perform the previous week. He's got new music and plans for more gigs soon, follow him on socials @imkenaniah on IG since he updates regularly there. Thank you Kenaniah for ALWAYS being so nice! 
 

 
Also got to talk to 25 year old Yael Yuzon, Spongecola and the very beautiful Gigi de Lana. The VIBE stage is the actual second time they are performing their new song "NAGHIHILOM". Yael describes it as heavy, as it is about healing. They were very nervous about it, but knows people will LOVE this song. Gigi described it as a difficult process, even told the audience that healing is never easy process. All I can say is, I hope this isn't the last time they'd make songs. It's amazing!


SHAMROCK has got a new vocalist named Bradley Holmes (of The Voice fame), and he's being loved the same. With the plethora of songs they've got being immortalized on GMA dramas, the audience got to sing along with it when they performed on the Vibe stage. They've got a new single called PASAKIT, and it's a bit different from their previous songs because it's a bit catchy, pop rock ish, something you'd play on a drive and jam with. Here's a short chat we had with them:
 
 
If you have time, there's a couple more videos I uploaded on my YouTube channel (YouTube.com/kumagcow) These are just some of the things that you can expect with Vibe. Make sure you watch their prime time show on TV5 or their social channels because they also post performances there. I enjoyed my time covering the show and I can't wait to see more Filipino artists on the Vibe stage. They're now LIVE on Saturdays at 6:15 PM so don't miss it!



COW

CJ NAVATO Wins SING GALING Sing-lebrity Edition 2026

Monday, March 23, 2026

CJ NAVATO Wins SING GALING! (Photo from CJ's IG post)

Filipino actor, former child star, dancer, and now singer CJ Navato is your new SING GALING Sing Lebrity Edition Champion of 2026. This happened at the grand finals held at the Meralco Theater in Pasig City. 

CJ was always fond of singing in Karaoke, just like you and me, but much of the courage he had stemmed from the charity he got to help when he won the competition. Now he's got a total of 1 Million pesos in prize that he gets to share with the foundation, a vacation package for him and his family, and a one of a kind trophy made for this 2026 Sing Galing Sing Lebrity Edition.

Here's his winning moment:



Johannes as runner up gets 250,000 pesos and the same with his beneficiary which caters to animals in Mindanao (Bantay Hayop Davao). He lauded CJ too about this win. He says "It was fun, ended the competition with a thankful heart. We talked last night and he truly deserves it. It was FUN, when I do something I enjoy it. It's a different feeling and I did that. I'm just happy to be here! Having a beneficiary, I know they lack a lot of things and I hope this would become a LOT of help to care for the pets they have in the facility. I have songs on Spotify, I love to do everything." 

Here is Johannes' interview after the event:
 
 

Here's CJ's interview after the win!
 

CJ says "It's not about winning, but the opportunity to share it to the world. Thank you SING GALING for giving me this chance, I am so grateful! I am happy to share this talent that the Lord has given me, thank you!" 

Congratulations CJ! Here's wishing more well deserved projects in the future!

COW

STAR MAGIC SPOTLIGHT: Meeting the BIG 4 and Ex Housemates of PBB Collab 2.0



It's been a couple of weeks since they've all gone out of the PBB house, and from the looks of it, these guys and gals from ABSCBN are already doing good. They've all got a strong following, foundations are being done (especially workshops) since most of them are soon to be actors and actresses. They're also dipping their hand into singing, something phenomenal if they could all do it. They're also doing some guestings, which they are gladly doing, with a chance to also dance LIVE or on TikTok. Isn't that amazing?

 We got to see Carmelle Collado, Eliza Borromeo, Fred Moser, Inigo Jose, Rave Victoria and Reich Alim first. They're pretty rowdy no? Even if the cameras weren't rolling, they're already so excited (just seeing each other) even if some of them have seen each other 2 days ago. Here's what they talked about!

PBB Collab 2.0 was a bit different. Fred had a very charming disposition, Inigo had the face card and is straightforward. Rave is all smiles when talking, Reich was classy, Eliza was beautiful, while Carmelle already established how much of a firecracker she is (we all laughed with her from the minute she opened her mouth!). I also love the part where they told us what they did once they got out of the house, mostly ate their favorite dishes and didn't sleep (because they talked for hours!).

 Here's also what happened to the BIG 4, Carmella Ford, Krystal Mejes, Joaquin Arce, and Miguel Vergara. Mela is all smiles, Krystal is pretty and experienced, Miguel was super cute, and Joaquin was a bit naughty during the press conference. See why on this this video!


Seeing them meet each other at the venue already made an impression of how close these guys and gals have been inside the house. They were literally screaming, super happy when they got to see the other housemates from batch 1 of the interviews. They also told us how thankful they are about the advise they got from Kuya, they also miss him a lot apparently.

You have a lot to look forward to now that they are all signed with STAR MAGIC. I am so glad they are taking their time to work on their craft before they go out and do shows, some series, and music which are all in the works. Follow them and the official star magic social accounts to see updates from them. I've heard a few will be done this year, so stay tuned!

 Oh by the way, there are some BTS I've recorded available on my reels at FB, just search KUMAGCOW on the app and follow okay?! :) 



COW

URATEX and SM HOME Enjoins Folks on "8 Hour Movement" on World Sleep Day

Wednesday, March 18, 2026




Sleep is certainly something that is needed for rest and repair. It is where we all recover, where our body functions reset and prepare for the next day. 

The sleep authority Uratex knows how important it is so they've gone and partnered with the folks from SM HOME by putting up an 8-Hour Movement Sleep Station which they'll be putting at SM Store, SM Megamall so people get educated at these locations. Vanelyn Destar the Senior Brand Marketing Exec from Uratex reiterates how important sleep is and with the 8 Hour Movement, they could get more folks to talk about the importance of sleep and changes in their lifestyle. This partnership with SM Home also would get them to showcase what good things they could do design wise since they've got lots of things inside the store. This is supported by Christopher Ang, SM Home's VP for Marketing who made mention that a lot of Filipinos got to experience it at the malls. They were able to get Filipinos experience and sleep better. 


The event launch on March 13 also included activities, celebrity appearances, with Kapuso comedian Betong Sumaya, host Amy Perez, phenom Alyssa Valdez and actress Bea Binene. They also had a program with Dr. April Hernandez from the Philippine Society of Sleep Medicine. 

Uratex is keen on sustaining these projects with SM Home and plan to work together especially shoppers who want to do this on a regular basis. Visit the SM Home stores or their website  smhome.ph and their social channels. 



COW