Luchi Cruz Valdez, Raffy Tulfo and Cheryl Cosim will be on the frontlines of news on TV5. They are starting a new show named Frontline Pilipinas which is pretty much going to be their primetime news show starting on October 5th.
Got the chance to talk to them this afternoon and I picked up a few things on how they want to deliver news. Ms Cheryl Cosym, Raffy Tulfo and their head honcho Luchi Cruz Valdez shared how this will all happen on the show.
Raffy Tulfo says “You have to make sure those listening to you are understanding news, not just read off the prompter. It’s what we will bring to the table on Frontline Pilipinas. Our 20 years plus experience makes us confident, we have confidence because we have credibility. I get involved with my brothers problems sometimes so I just keep quiet, my credibility has not been tarnished, we are different people and the public sees that in the past. It’s why we have millions of subscribers on YouTube. Maybe the fact that we are in different channels also helped. The money that we earn on YouTube, well a big chunk of it goes to the public service. I have some to myself but most of it goes to them and my team. Credibility is important and viewers and complainants know that. I do legit help so we have tons of people go to our action center. Since the start of the pandemic, I see the problems especially with the poor. We look at what our news impact their lives, that experience with them should also be a part of the news we deliver. We have experience and knowledge, we have an idea what to use to present news to the taste of our viewers. I will make sure the 15 million subscribers that I have will also be watching Frontline Pilipinas.”
Luchi adds “Times are changing. Since the beginning we understand what we need to bring in the news has already been picked, verified, before bringing it to the people. We know essential information does not have to be negative, but important. We have so many questions, answering them is another when bringing in news. Raffy and Cheryl has done so much in the industry, we are frontliners and we will be your Kasangga, together with Ed Lingao, Lourd De Veyra, and our team. We don’t censor news, we pick what is important for the greater public. Rumors or political fervor is not a priority. We talk about it, we follow stories, take out hearsay and not put in those which have no soundbites. We won’t sensationalize them. Hopefully airing errors would not happen at all, but we don’t hesitate to apologize and do corrections if needed. There are a lot of fake news around, we would rather be late and true than just picking up a scoop. In the news industry, you can only have small creative space, we can’t make it flowery, if it is boring, we present it as is. The difference is how we put it together in our organization. That’s how we are different, shorter because we deliver what you need to know. We are riding on the wave of Raffy’s popularity online and Cheryl in doing Alagang Kapatid. We have a lot of news we need to cover even if we don’t want it, that’s our job, if we has a choice we wouldn’t go to hospitals but this is what we do, this is our vocation and commitment.”
Ms. Cheryl adds “We have public service in our heart, Raffy and I are very much involved with that. We won’t have any “sapawan” and I have been in the station for 10 years, but not to the point of calling out, we have a very calm news room here on TV5. We were not restricted to go out to deliver news, we see it on the streets, the news, online, every detail of it is intense and more important to make sense of the moment. We are here to make them understand the content we present on the frontline. We are not just news readers, they feed us what happens during the day and ask updates, ask how we can help and build relationships with resources. They respect our involvement because it is our faces in the news anyway."
On October 5, TV5 and OnePH will be telling you stories from Studios and where it happens on the frontline. They will of course observe proper health decorum, so they can still give you fresh news.