Adding an additional channel on digital takes a lot of work. Much like putting up UHF TV you're bound to have a separate concept, lineup of shows and content that is different from the ones you already have and GMA knows there is a call for more Asian entertainment content. Recently, they partnered with Jungo TV (international streaming media company) to launch HALLYPOP, a one stop KPop, variety and entertainment digital channel in the country.
Delivering to what is expected of them, recent lineup of shows include superstar KPOP group BTS GOT7, and Twice in variety show Running Man. Aside from that, they also showcased From The Sky Down of world renowned band U2, and the queen Beyonce on her I AM World Tour.
There are also weekly scheduled shows to be seen on the channel like Music Bank, StarGazeMuzik, KPop Star, Hally Stage so expect these daily dose of entertainment not to stop anytime soon. If you've got your own GMA Affordabox, you need to re-scan the channels and get this on your screen.
GMA Chairman and CEO Felipe Gozon says "We are grateful to Jungo TV and Mr. Chung for entrusting us to distribute their content in the Philippines. This is just the first of many to be shown soon on the HALLYPOP channel."
This has already been a huge success in the US and now that it is on Philippine shores, there's no stopping pinoys to ride the Hallyu Wave in the HALLYPOP channel. Come ride the wave with them!