LG Takes It Further with "RADIO OPTIMISM"

Tuesday, July 01, 2025


Looks like the folks from LG are taking the next step in making sure you don't just have the latest technology in your home, but have it create even more meaningful connections in a campaign called "RADIO OPTIMISM" available at radiooptimism.lg.com/en. As you may know, they've been carrying the call "Life's Good" all these years, and the time to make it felt can be done through music. 

In an ere where folks on social media often put up a face that's not as the ones they carry in real life, there needs to be a way to take out those superficial connections we're being drowned in. LG wants it to be deeper, so all of us would have an even more fulfilling life. Now there should be happiness, deeper and meaningful relationships. We'd have to make sure shallow relationships wouldn't be part of our lives. Real friends should be there for each other, and that takes a lot of nurturing, including ways that may look unconventional, but effective. It invoke emotions, become a channel to release one's personality. It's also something to express yourself, and even make it interactive. With the site you can send it to your loved ones, and take it even more personal with music, even album art, wherever they are in the world. It's available in English and Spanish, something that could get you break barriers. If you would like to know more about this and the campaign, try it out on the site mentioned above, or follow their social channels where they talk about it lengthily. Just search LG Philippines.


COW

Abenson and Haier Bring BIG Deals on MINI LED TV's

Friday, June 27, 2025


I live around this neighborhood and I'm sure just like me, you've got an Abenson appliance center near you. The good news is, that they've partnered with popular home entertainment brand Haier partnered with them as they launch the new Haier Mini LED TV. Funny thing is, there's nothing mini about its features which Filipinos would definitely love. 

For starters, it's designed impeccably. They imagined this to fit in Philippine homes, with very immersive and accurate colors. It also can do ultra clear 4K videos, which you can now enjoy at the comforts of your home.

Their event was entitled "Where Color Meets Innovation", something that Haier has already been doing with their previous products. They're leaders in making smart homes, and making sure you have a smarter way of living. Ms. Apple Ma the Marketing Head of Abenson professed how they wanted to help families upgrade their entertainment space and make sure you have something good in the Filipino living rooms. 

They also have an exclusive discount for those who would want to reserve one early. A whopping 12,000 pesos off the unit is going to be offered plus free delivery. They also will be giving other terms for the bigger sets which means you get more than what you pay for!

Here's a glimpse of what happened today on video:



The event was also graced Mr. Xuhong Yan their CEO and President plus Ms. Joy De Leon who unveiled the new Haier Mini LED TV. It's super nice, perfect for series, movies and even games because of the True Color Pro Technology. Hours and hours of entertainment is going to be available for you. They also announced that this is just going to be the beginning so expect more to come out in the coming months. Make sure you follow their social channels so you get to know more about it!


COW

CANON Wants You To Get That A+ in School!

Thursday, June 26, 2025



Back to school season means lots of workload, but you have to boost productivity to make sure you get the job done. Doing more with quality is certainly something kids or adults would welcome, but what if you get distracted? Those cat videos surely got you occupied huh?!

Jian Liu the head of Canon's Consumer Imaging says "We welcome you here in our back to school event. Creativity is always important, we hope today we get to support you with the right tools, because with it, there is no limit."

These days printing and writing still matters. It boosts creativity and it makes you grasp more information. Printing out reviewers actually is proven to work better to retain memory, understand content too. This includes writing by hand which is important in organization and expressing thoughts. It is also better for recall, and it is good for parents to teach their kids to do so.

Check out these wonderful things we saw being done by Canon printers!



Canon printers are definitely designed for that. The convenient printing it does goes a long way because it is low cost , easy to maintain and worry free in after sales support. Their printers have the capability to do a lot of things, and wouldn't run out on you much because of their mega tanks that bring mega value, it decreases your cost to print especially if you use it everyday. 





Eric Villanueva the head of Canon's Corporate Communications adds "We always have smart solutions to increase productivity, creativity and let you experience fun like what you saw today. Share the word and let your friends know about what we can do with our printers."

To make it easier for you to test out the new printer models and have a feel of it, Canon is visiting DLSU CSB from July 23-24, FEU on August 4, UST on August 11, Assumption on August 18, Ateneo on August 25th, Miriam College and Lyceum too. You can use the printers for wireless and creative materials on the spot. You'll have lots of fun like we did!

I got to print out what I shot last night, and by the looks of it, things look really cool! If you are planning to get a workhorse printer, take a look at Canon printers especially during this back to school season. They've been in the business for years for a reason, because for them the possibilities are inkfinite!

COW

DANIEL PADILLA for Cebu Based Coffee Brand DON MACCHIATOS

Wednesday, June 25, 2025


It's been a while since I've last seen Daniel Padilla, one of the most sought after actors in the country. Life certainly happened, but we got news that he's going to renew ties with Cebu based coffee brand Don Macchiatos Philippines. Honestly, it's the first time for me to hear about them, but learned how they've managed to thrive as an SME, slowly grown even when the country was battling through the pandemic. They're nothing short of a miracle, and now has more than a thousand branches across the country. 

Would you imagine, they all started from a small street side kiosk that had one goal, to provide quality but affordable coffee and beverages for the common folk. I entered the event area seeing one of their kiosks on the side of the venue where they were serving some of their top drinks. One thing caught my attention, the price posted said 39 PESOS on it. The event was graced by Don Macchiatos Don Macchiatos CEO Nickie San Juan, their COO Marc Anthony Abangan and their General Manager Ariel Alegado. We asked them about the business and reasons why Daniel Padilla gets top choice for their brand ambassador.  

Ms. Nickie says "We are really excited to renew our partnership with him because he's been with us since day 1. When we planned to cover Luzon to expand, Deej is someone who really had it in him. He really helped us big time in brand awareness while we were expanding here in Luzon. 

GM Ariel Alegado adds "DJ is very talented, very humble, just like Don Macchiatos, we came from very humble beginnings, but now we are available nationwide. Aside from that, Daniel's team was such a breeze to work with. He's also very approachable so we didn't have problems working with him. No other endorser would be able to do that but him."

Mr. Abangan says "You will expect an even bigger campaign with Daniel, more collaborations, and even more product innovations. We are also announcing our efforts to go GLOBAL. Our first project is to reach UAE/Dubai, the city of gold. Please wait as we reveal more of our plans in the coming months."


Daniel was very excited about this partnership and says "I wasn't much of a coffee drinker in the past but only learned while doing INCOGNITO because we start shooting at 4am in the morning. We live a soldier's life out there and I'm not used to sleeping early and waking up at that time. Tito Ian and the rest of the cast really influenced me to appreciate coffee then. I also drink a lot of water and get so much energy from it. I'm more of a mocha person or prefer the classic Americano."

He adds "Sir Marc and Ms. Nickie was such a breeze to work with. That's what I look for these days, it's the relationships that becomes important for me. The time we've spent together, we've become really good friends rather than me just being an endorser for their products. That's what's important for me these days. They trust me and I'm very thankful for that. I'm happy to be part of this family."

Here's the press conference on video:


Asked how they were able to make the prices low, COO Marc Anthony Abangan explained they only purchase much of their products locally and even do it by bulk which gives them a lot of room to sell their drinks at a really affordable price. Their model is certainly unusual, but so far, they've managed to do it and replicate their practices wherever they put branches. They're still looking for more franchisees, so if you're interested just message their social channels so they could hook you up with DON MACCHIATOS. Daniel is even quite excited because he believes in the business so much that he also has opened branches of his own (lest not divulge where!). He's also excited how he would be able to continue helping them grow, and is optimistic to help local businesses like theirs be even bigger in the coming years. 

 

I'd like to say congratulations and here's to more branches to DON MACCHIATOS, I hope to see more of you in Manila because those that I've tried at the event that afternoon were really nice.




COW