PIOLO PASCUAL and RABIYA MATEO at the 10 Years of Vibrant Colors HAIRFIX Event - SM Grand Central

Monday, August 04, 2025



Celebrating 10 years of Vibrant Colors are the folks from Hairfix and its mother corp Lifestrong Marketing Incorporated. They had us on the edge of our seats about the things they planned to do on this historic day, choosing to do it in SM Grand Central in Caloocan City with gorgeous Miss Universe Philippines Rabiya Mateo and the one and only Ultimate Heartthrob Piolo Pascual 

The good men and women of Hairfix came with offers blazing, taking along several products to irresistible sales, which all are treats for consumers in the North, including a meet and greet session with both celebrities right at the center of SM's Beauty section. Things got real packed quite quick as news of their appearance spread by word of mouth. Everybody then was in a celebratory mood and they started festivities with a real good program showcasing ways to take care of hair, and bringing needed color to it. Here's our video coverage of that afternoon:



Rabiya shared tips on how to use Hairfix products to make sure they achieve that polished beauty queen look. Then they called Piolo Pascual who started serenading everyone with some of the sweetest OPM songs and the standards, then reaching with the other hand with bouquet of flowers for the delight of ladies there. 

The event was also witnessed by Lifestrong Marketing Inc. head honchos CEO Lance Lee and COO Ms. Margaret Lee. They reiterated their passion to come out with more products and colors that would redefine hair care for Filipinos for years to come. 

Congratulations to Hairfix! Here's wishing you all the success to continue with the innovative ways you take care of not just hair, but grooming, health and confidence of your customers in the Philippines and beyond!


COW


Tough Girl and Health Advocate KAILA ESTRADA



Lovely Kaila Estrada is taking on the cause of youth wellness to the forefront as she becomes the newest Santé BarleyMax brand Ambassador. She now joins the ranks of other stars Kim Atienza, Bossing Vic Sotto and the Unkabogable star Vice Ganda. 

Aside from being one of the brightest Star Magic artist, she starts a precedent of having youth, health and vitality to be something of importance for today's generation. It doesn't have to be acted upon when we're already in our prime, rather started early regardless of one's length of stay on Earth. 

Kaila has worked her way up the industry by reprising roles in series like Viral Scandal, Linlang, Can't Buy Me Love and the recent one Incognito. The who's who of the industry were also part of that, and it cemented her name into the homes of Filipinos worldwide. 

For those who don't know, Santé BarleyMax is made of organic barley grass all sourced from New Zealand. With her being part of the movement, it'll get folks to appreciate how we all should start investing as early as now. While you are young, it's going to open your eyes that you can achieve your hoped and dreams. Nothing is impossible!





COW

The Stunningly BIG TCL C7K QD Mini LED

Friday, August 01, 2025


It's always so exciting to attend a TCL event because they're always offering something new for consumers, and from the looks of it, they're going BIG!

Cyd Montebon Deputy Director of Sales for TCL says "Our newest offering is the 115 inch TCL C7K QD Mini LED TV. We are the number panel TV brand, and we remain committed to reflect the latest in tech, push boundaries and lifestyle in every Filipino home. We hope you see clarity on what this offers."

Abenson's Retail Marketing Head Apple Ma adds "This marks the official launch of the C7K in partnership with Abenson. We're bringing this closer to every Filipino home. We believe it's more than just a TV and turns spaces into theaters. It's going to be the favorite of any enthusiast, to inspire and entertain families even more."

This is the new TCL C7K QD Mini LED TV that boasts better brightness, contrast and color accuracy. You'll achieve the detailed visuals you want to get on a 4K Ultra HD display with sharper detailed visuals, no more guesswork in how to set it because it is good by default. You can also opt for light control on parts of the panel, or use it for gaming with family, friends and just about anyone. With very high refresh rates and low input lag, you can get those consoles to function as it should when being attached to it. The sound too is perfect as audio is designed by Bang & Olufsen who's an authority in audio equipment. 






For convenience, this has Google TV on it for your smart home. Aside from the usual streaming services, you can use voice control to do the work just like your existing attached Google Home devices and Gemini. The design is also Ultra Thin, it'll fit right in on your home's interiors, and keep that minimalistic vibe you always wanted in your homes.

The TCL C7K QD Mini LED TV would be best for your movie nights, games and just about anything you'd want to do with your TV! Make sure you follow their social channels and website to know more about it before you do purchase one. But from where I was this afternoon, it was an awesome set! Costs 590,999 pesos with a 2 HP air-conditioner and premium quality water dispenser.


COW


Take an Emotional Journey with BECOMING ICE

Thursday, July 31, 2025


It's HIS time, and Ice is taking you to an emotional journey with his music under Fire and Ice Music and Star Music. It's called BECOMING ICE, a full album of original songs from Ice Seguerra. It's been a while since he released songs, so this is a welcome development for those who have been eager to listen to his songs, the emotional pipes, and the story that comes with it.

Producer Liza Diño says "Ice has been here in Noctos for a couple gigs now and thanks to them for opening their doors as a venue for Being Ice the album and Being Ice Live The Concert Experience. We've seen him transition to a lot of roles, and still wear many hats to this day. We had a successful Becoming Ice a few years back, but still we ask who he is, how he separates his professional to his personal. He is still discovering things, for the first time he is more open to share his vulnerabilities, his first all original album. Sharing these songs and bringing out his thoughts, he wants you to witness this in the album and the concert. It'll drop o. August 8 and will be performed September 12 and 13, all on his birthday, to sing with you. You will get to see it all, raw and with emotions. This is a point where he will embrace himself, all the more with the passing of Mommy Caring, I am very excited about this as it is the culmination of being in the business for 30 years!"




Ice says "Like what Liza said earlier, it took me a while to do this. Being in this industry, it was more of fear to fail in writing my own songs. It has to be a hit, and when it fails, it will fall on me. I equated it like that for a long time. I was afraid to fail and make mistakes. Maybe I've thought about doing this in the past, but I had to mature, it's a challenge to release something personal. My songs are very quiet, and I had to accept that I can move forward. I was afraid of not being successful. This is a serious job, but I can own the word artist now because I can own what I'm putting out there, my failures and success."

He adds "During the pandemic it was a hard time, when I lost my work I lost my purpose. I wrote this on my laptop, showed this to Jonathan, and said he would know how to make sense of this. Now it has structure, I hope you feel this when you are lost, to remind you that there is always hope."

I've heard a couple of his songs from the album, but hearing him live was just a whole lot different. You could feel where it was coming from, I bet there were a lot of people who cried while he was performing on stage. It was that good 

Now go stream on streaming platforms and download it today. It was a super emotional afternoon to listen to it. The album is good, but I would suggest you hear it live, grave!


COW