Companies are getting bigger by the minute and that's including the folks from WIPRO and consumer brand S Brands Consumer Care Incorporated, makers of Keratin Plus, AlcoPlus and their affiliated products (Empress Shampoo, Grips Ignite Body Sprays, DEOPlus deodorants, Fiona Cologne and more!).
The event was attended by their executives Dwarakanath Ayengar, Arun Giridhar, Prabhat Garg, Maansi Gagroo, Amit Dawn, Nagender Arya, Dick Sy Ong, Sharon Yu Ong, Teodorico Jimenez, Romel Hipolito and Rosario Aquino.
Mr. Dick Sy Ong of S Brands says "S Brands is growing and Wipro has the record to get that going. I see their leadership, and see the heart, we believe in the same thing. Every success we celebrate today is because of you. We thank our consumers, and this is the beginning of a new chapter. The best is yet to come."
Nagender Arya of Wipro Consumer Care adds "Welcome everyone, to our partners who made this possible. Putting your trust in us made us all excited. We at Wipro are very diversified, we are already 81 years old, initially an IT services provider, listed in NY and Mumbai, but we are also in consumer products in India, US and large markets. We also have charity initiatives which works in the rural and poor area of India, all for a noble cause. Wipro and Consumer Care and Lighting is now present in Southeast Asia, China, Africa and over 60 countries. We started as a cooking oil company and now have 37 brands. We have grown 36 times in 25 years, all because of the amazing teams and partners we have in these areas. It has helped us be global, and today our partnership with S Brands makes this the 16th one, we welcome them especially with Keratin Plus, AlcoPlus, Grips, DeoPlus, Empress, Fiona Cologne, we have creative campaigns ready as part of our smart marketing. Our plans for the country is complementing what we have in Wipro, it expands our footprint here and makes us ready for other markets, making it possible to get the brands to Malaysia, Vietnam, Indonesia, South China and Hong Kong markets where we are present."
Then they signed the pact in front of the media, answered questions about the benefits of having S Brands becoming part of Wipro and vice versa. S Brands has local influence, they also have a good presence in the Philippines and will take advantage of bringing in what they have and do the same for the hygiene category, a strong market in the Philippines.
They also said the Philippines is the 4th largest market in Asia and is a very young and bullish market. S Brands also saw their culture, R&D and they just clicked. Being in the consumer care business, they have similar values, sort of aligned. They have the passion and way of working. Product development will be easy, they would work side by side to grow, which means more products for Filipino consumers. Retail partners and distributors can expect a rapid growth rate, and they will be happy about the experience they will get. They will have more exposure for the international markets. It will benefit all.
They are also delving into AI, and since they are also in the tech business, they will adapt and use it for their advantage. Marketing, campaigns, all will be done by that in the future. People will also be trained, make their work enhanced, included in the roadmap they designed with consumer analysis and social media work.
Can't wait to see everything happen soon! Congratulations!!
