Inspiring stories from real life heroes take the stage with Ginebra San Miguel's recent campaign called "Tatak Ng Tapang, Tatak Ginebra" (Seal of Courage, Brand of Ginebra) that tells the story of 4 folks, real, unadulterated stories of heroes. The videos are now up on Ginebra's social channels since December 31st, with real people as subjects which Filipinos can relate to. The Never Say Die spirit still lives in this era, with the lives of Filipinos, including educators, jeepney drivers, medical professionals, and people who work each day to make a living. They're quite sure you experienced meeting these heroes during the pandemic where we had to live under closed doors, but still made a point to be of help for your countrymen, no matter how big or small it is.
Folks have endured one of the most challenging times of our lives, like Miguel Mapalad who scaled Mount Everest, talented artist Aughie Fontanilla, PBA'S Sonny Estil, and Billiard Phenom Chezka Centeno. They wear their scars as badges, this is their "Tatak ng Tapang", and won it. We all have this, our struggles can be a thing of the past, we do it for ourselves, our family, and our country. No matter what it is, we can conquer them! Like the highest peak in the world, where Miguel braved the cold and difficulty, shared a bottle of Ginebra with other mountaineers and their Sherpa, and did it greatly!
Auggie on the other hand left her comfy job in publishing, to get into her real passion, doing graffiti work, and now earning recognition for it. She now also manages her clothing brand with the Pilipinas Street Plan Collective. Meanwhile, Sonny Estil is now part of the Ginebra Kings. He's also the top draft pick and became part of the most popular team in the PH pro league. He had to go through hard work as a farmer and carpenter prior to that, carries his courage up his sleeve like a Ginebra King should! Same with Billiard champ Chezka who did so well in 10 ball. She hails from the streets of Zamboanga, used to battle veteran male players, some of which she lost, but she never gave up. It was her dream, and even if it was economically impossible at times, she did it. This is what Ginebra San Miguel wants to celebrate, the never say die spirit has now bared real life heroes and that's amazing!
