It's been a while since I've last seen Daniel Padilla, one of the most sought after actors in the country. Life certainly happened, but we got news that he's going to renew ties with Cebu based coffee brand Don Macchiatos Philippines. Honestly, it's the first time for me to hear about them, but learned how they've managed to thrive as an SME, slowly grown even when the country was battling through the pandemic. They're nothing short of a miracle, and now has more than a thousand branches across the country.
Would you imagine, they all started from a small street side kiosk that had one goal, to provide quality but affordable coffee and beverages for the common folk. I entered the event area seeing one of their kiosks on the side of the venue where they were serving some of their top drinks. One thing caught my attention, the price posted said 39 PESOS on it. The event was graced by Don Macchiatos Don Macchiatos CEO Nickie San Juan, their COO Marc Anthony Abangan and their General Manager Ariel Alegado. We asked them about the business and reasons why Daniel Padilla gets top choice for their brand ambassador.
Ms. Nickie says "We are really excited to renew our partnership with him because he's been with us since day 1. When we planned to cover Luzon to expand, Deej is someone who really had it in him. He really helped us big time in brand awareness while we were expanding here in Luzon.
GM Ariel Alegado adds "DJ is very talented, very humble, just like Don Macchiatos, we came from very humble beginnings, but now we are available nationwide. Aside from that, Daniel's team was such a breeze to work with. He's also very approachable so we didn't have problems working with him. No other endorser would be able to do that but him."
Mr. Abangan says "You will expect an even bigger campaign with Daniel, more collaborations, and even more product innovations. We are also announcing our efforts to go GLOBAL. Our first project is to reach UAE/Dubai, the city of gold. Please wait as we reveal more of our plans in the coming months."
Daniel was very excited about this partnership and says "I wasn't much of a coffee drinker in the past but only learned while doing INCOGNITO because we start shooting at 4am in the morning. We live a soldier's life out there and I'm not used to sleeping early and waking up at that time. Tito Ian and the rest of the cast really influenced me to appreciate coffee then. I also drink a lot of water and get so much energy from it. I'm more of a mocha person or prefer the classic Americano."
He adds "Sir Marc and Ms. Nickie was such a breeze to work with. That's what I look for these days, it's the relationships that becomes important for me. The time we've spent together, we've become really good friends rather than me just being an endorser for their products. That's what's important for me these days. They trust me and I'm very thankful for that. I'm happy to be part of this family."
Here's the press conference on video:
Asked how they were able to make the prices low, COO Marc Anthony Abangan explained they only purchase much of their products locally and even do it by bulk which gives them a lot of room to sell their drinks at a really affordable price. Their model is certainly unusual, but so far, they've managed to do it and replicate their practices wherever they put branches. They're still looking for more franchisees, so if you're interested just message their social channels so they could hook you up with DON MACCHIATOS. Daniel is even quite excited because he believes in the business so much that he also has opened branches of his own (lest not divulge where!). He's also excited how he would be able to continue helping them grow, and is optimistic to help local businesses like theirs be even bigger in the coming years.
I'd like to say congratulations and here's to more branches to DON MACCHIATOS, I hope to see more of you in Manila because those that I've tried at the event that afternoon were really nice.
