KAI MONTINOLA Appears at the "HEARTS AND BELLS" Event in Megamall

Tuesday, August 26, 2025


My favorite cake brand is ramping up their stores with an even bigger look as "Hearts and Bells" unveiled their newest branch at the 2nd floor of SM Megamall Building B in Mandaluyong City. One great thing was PBB Teen housemate Kai Montinola was gracing the event (we had the pleasure of meeting her in previous occasions) and it was certainly lovely to know that she's here to support them and give a huge thanks. She personally met with the owners Mr. Reynold and Marita Laddaran too.

For those who don't know, Hearts and Bells actually was responsible for the actual cake that Kai had during her debut (18th birthday) which is why she really see it fit to be present during one of the brand's biggest event this year. If you're familiar with the brand, they usually have those square kiosks and fridges but now are sporting a bigger, new look. They've been able to grow to over 15 branches over the years and have a very loyal following because of their buttercream cakes, which are not too sweet and tastes so good! 

Cakes by Hearts and Bells (photo from their FB page, edited by me)

The folks from Hearts and Bells had Kai cut the ribbon for their newest branch. People from all walks of life suddenly packed the area, trying to take a glimpse of the PBB alumnus, Star Magic artist and the new store. We had the pleasure of talking to Kai after the event, and we got to talk about a few things regarding her recent endorsements, shows, music and future plans. She was gorgeous, very eloquent, very smart too. 

Kai says "They were the ones who made my cake during my debut, to return that favor and thank them, I am here today. Even if they've been very quiet, they've grown as a brand and now have 15 branches all over the country. I love that they're not showy, not commercial, I love how they do business and I'm glad I'm here."

Talking about her recent wins, she attributes it to PBB and her journey there. She adds "My biggest achievement though is just being able to push through, not really the title that I've achieved, but with all the challenges that came my way, I am glad I am still here. Add to that my first album, and my first MMK appearance, I can say I'm still ready for more."

She also feels elated on how brands have continued to trust her and became their endorser. She's very new in the industry and felt her dreams are starting to all come true. To be chosen by these brands, she feels honored and validated. She also feels the good kind of pressure this brings and hope to become better at it and her craft. Though she feels that she still has a LOT of things to learn. She chooses the brands that are the same with her morals, also tells us how thankful she is for the team that supports her career.

Here's our whole interview with Kai after the event:



I would like to take this bit and say thank you and congratulations to Hearts and Bells on their recent achievements. Be assured that I'll continue to order my Mocha flavored cake from you guys every occasion that I can. Thank you also to Kai for being so nice that afternoon, and for letting us interview her after the event. Really appreciate it! Here's wishing more success in the coming years as your star shine brighter! 


COW

HEAVEN PERALEJO Supports Responsible Entertainment in Latest Endorsement

Thursday, August 21, 2025


Viva Executives, including Boss Vic Del Rosario was at the recent PlayTime event as they launched their newest muse, Viva's brightest star Heaven Peralejo.

Krizia Cortez the PR Director of Pl@y🐯Tim3 says "It's a pleasure to meet you today, and to our new ambassador that could connect with our customers in so many ways. We are the country's most innovative platform, licensed by government agencies. We already have Bossing Vic Sotto, and have partnered with the biggest events like MMFF and Bb. Pilipinas, we are reshaping online entertainment."

Bossing Vic Sotto also sent his welcome message and said that Lucky the cat will take care of her. It'll be Bossing Vic, Lucky the Cat and Heaven that will be leveling up the happiness for countless folks who will be on the platform and site. 

Heaven says "This will be not about just play, we thank everyone for being here, to all my supporters, this one is special, it's a community that we can play together. I am excited to enjoy and grow together!"

She adds "PlayTime stood out to me, it wants people to enjoy but also not to be reckless. Right now we are busy with I Love You a series. My idea about it is about balance, when to play and pause. We have to find joy in small things, that's my outlook. It feels surreal to be with my V Barkada, Boss Vic for giving us the platform to showcase our talent."

She also commented about working with Bossing Vic Sotto "I am so honored, a dream of mine to work with him. It makes me happy to know that I am promoting with him. If ever, we can do movies together. Boss Vic listens so it's not impossible. We have many shows endorsing responsible gaming, I'm lending my voice for that."






You will be seeing Heaven and her 3D counterpart on the platform. Head on to their official website and app because it's going to be fun with HEAVEN there!


COW

Guilt-Free Oat Milk at Lower Prices with OATSIDE

Tuesday, August 19, 2025

Meet Benedict Lim the CEO and Founder of market leader OATSIDE
If you're like me who frequent coffee shops, the variety is just limitless especially when it comes to the cup you prefer. No matter what coffee shop you go to though, there's one brand that you see on the shelves in exchange of regular cow's milk, and that's the nutty goodness of OATSIDE. 
 
It's oat milk made sustainably, with none of those artificial stuff you find in the market. It's nutritious, very healthy and very low in saturated fats. In the past, it used to be super expensive to have it in beverages. When OATSIDE came to the Philippines, it drove prices down by almost 25%. That's a very significant number as they made their products affordable and very accessible.


OATSIDE CEO and Founder Benedict Lim made it their mission to make oat milk a household brand and brought the 1L Barista Blend to Php 120.00 and the 200ml to only Php 29.00 SRP. To date, they've got the brand in over 15 countries and enjoyed in Chocolate and Coffee variants too. 

They all feel the love in the Philippines and eager to introduce this new price in supermarkets, groceries and stores nationwide. Go follow OATSIDE on Facebook and IG because from the looks of it, they've got more up their sleeves! 

Remember, OATSIDE is sustainable inside and out. It gives you your calcium needs without the guilt!


COW

SMC Celebrates 135 Years with Commissioned Artwork by Francis Nacion


In 1890, San Miguel was born. They began expanding to 70 countries and has never stopped winning the hearts of consumers too. It's been 135 years, and this 2025 the mighty brew of Manila has been a symbol of Filipino pride. They're launching a limited edition can together with artist Francis Nacion.

Francis was inspired by close family ties, friendships and to mark this occasion, a painting was commissioned to showcase culture, heritage, and togetherness.

Ice Seguerra performed with the cast of WALANG ARAY as a treat for patrons and media who covered the event.

This is the artwork that was unveiled that evening, done by Francis Nacion. This will don the actual San Miguel cans.

Carlos Verba the SMC President says "We would like to thank Francis for the impressive piece of art that he did in collaboration with SMB. 2025 marks the celebration of our 135th year, we have sustained to become a cultural icon, including Joya, Bencab, Alcala, and it depicts how ingrained we are in culture. It's a long way back, and it ceases to amaze me how we were able to go through time when Rizal was still alive. I counted years, including all the occasions that we would be part of. Globally we were there. Most technology were not yet even thought of, but we already had San Miguel. In 1930 we were already being exported. In the 39's we were also in the US, HK and Shanghai. If you ask the old timers, they would think they were a local brand, but it is a Filipino brand. Even in Spain we had it, still is one of the leading brands in UK and the EU, hard to convince them that it started here. They all trained in Angeles in the Philippines. We were ahead by 100 years versus some of the leading brands today. We are also in UAE and in South Korea. We are present in 7000 islands, Pale Pilsen was born together with C3rv3sa N3gra. It has grown to now San Mig Light, the flavored beers, the 10 percent Red Horse, we are developing more in the coming years.

He adds "In addition, SMB is not just brewing it, but making sure it's or high quality. We are the most awarded Filipino brand and we will make sure to achieve greater heights. We will achieve our goals."

Here's a raised glass to the men and women of San Miguel Corporation. Congratulations on your 135th year, and wishing for more reasons to celebrate in the coming years!


COW