Will.I.Am and LG Philippines Launch LG XBoom AI Line

Thursday, August 28, 2025



The energy was high as LG Philippines welcomed the one and only Will I Am to Manila's shores, a one in a lifetime experience for all the fans of music producer and artist. He's also a stalwart of education for underserved students around the world, now putting his experience to the LG XBOOM AI line.






He started the event by reminiscing how many times he's been in the country for shows, and how the Filipinos have gone to support them during their early years as a group with BEP, and his best friend Apl D Ap. He also mentioned how he has been in the audio business as one of the first few folks who worked in the most popular one years ago, and this came at the most opportune time. See he didn't just use LG when they got connected this year, but it has been a regular household name for him and his family. He's got plenty of home appliances that bear the same name and yes, he wants a cohesive home which this will definitely complete. The LG XBoom Bounce is for those who are always listening to music. It has a nice form and has got 30 hours of playtime, and really good bass if you are the outdoorsy type. The LG XBoom Grab on the other hand  is very light, has over 20 hours of battery and is good for outdoors, you won't get too tired working out or enjoying a day with friends and family. For those who prefer the LG XBoom Stage, it's the perfect karaoke companion of you're into voice performances or busking. It can last 12 hours of battery, you can host shows, entertain guests like there's no tomorrow. I've also been using the new LG XBoom Buds which are so good for listening to music, podcasts and even meetings when I feel like it. 

They also have AI which they plan to go improve in the coming weeks, and Will.I.Am even showed us what it could possibly do in the coming months. He was getting interviewed in English during one part of the program, but then changed it to English without the need for other things to do it. 

Just imagine the things it can do in the future as they develop more things for the devices, speakers and app, the whole LG environment too. Will.I.Am also revealed some back stories for those hit songs you love from the whole Black Eyed Peas and the individual artists that they're with in the group.

Here's the whole conversation we had with him at OKADA. 



If you want to know more about these new speakers from the Will.I.Am LG XBoom AI line, visit their official site or social channels because they'll be putting out content about it there too!




COW


KAI MONTINOLA Appears at the "HEARTS AND BELLS" Event in Megamall

Tuesday, August 26, 2025


My favorite cake brand is ramping up their stores with an even bigger look as "Hearts and Bells" unveiled their newest branch at the 2nd floor of SM Megamall Building B in Mandaluyong City. One great thing was PBB Teen housemate Kai Montinola was gracing the event (we had the pleasure of meeting her in previous occasions) and it was certainly lovely to know that she's here to support them and give a huge thanks. She personally met with the owners Mr. Reynold and Marita Laddaran too.

For those who don't know, Hearts and Bells actually was responsible for the actual cake that Kai had during her debut (18th birthday) which is why she really see it fit to be present during one of the brand's biggest event this year. If you're familiar with the brand, they usually have those square kiosks and fridges but now are sporting a bigger, new look. They've been able to grow to over 15 branches over the years and have a very loyal following because of their buttercream cakes, which are not too sweet and tastes so good! 

Cakes by Hearts and Bells (photo from their FB page, edited by me)

The folks from Hearts and Bells had Kai cut the ribbon for their newest branch. People from all walks of life suddenly packed the area, trying to take a glimpse of the PBB alumnus, Star Magic artist and the new store. We had the pleasure of talking to Kai after the event, and we got to talk about a few things regarding her recent endorsements, shows, music and future plans. She was gorgeous, very eloquent, very smart too. 

Kai says "They were the ones who made my cake during my debut, to return that favor and thank them, I am here today. Even if they've been very quiet, they've grown as a brand and now have 15 branches all over the country. I love that they're not showy, not commercial, I love how they do business and I'm glad I'm here."

Talking about her recent wins, she attributes it to PBB and her journey there. She adds "My biggest achievement though is just being able to push through, not really the title that I've achieved, but with all the challenges that came my way, I am glad I am still here. Add to that my first album, and my first MMK appearance, I can say I'm still ready for more."

She also feels elated on how brands have continued to trust her and became their endorser. She's very new in the industry and felt her dreams are starting to all come true. To be chosen by these brands, she feels honored and validated. She also feels the good kind of pressure this brings and hope to become better at it and her craft. Though she feels that she still has a LOT of things to learn. She chooses the brands that are the same with her morals, also tells us how thankful she is for the team that supports her career.

Here's our whole interview with Kai after the event:



I would like to take this bit and say thank you and congratulations to Hearts and Bells on their recent achievements. Be assured that I'll continue to order my Mocha flavored cake from you guys every occasion that I can. Thank you also to Kai for being so nice that afternoon, and for letting us interview her after the event. Really appreciate it! Here's wishing more success in the coming years as your star shine brighter! 


COW

HEAVEN PERALEJO Supports Responsible Entertainment in Latest Endorsement

Thursday, August 21, 2025


Viva Executives, including Boss Vic Del Rosario was at the recent PlayTime event as they launched their newest muse, Viva's brightest star Heaven Peralejo.

Krizia Cortez the PR Director of Pl@y🐯Tim3 says "It's a pleasure to meet you today, and to our new ambassador that could connect with our customers in so many ways. We are the country's most innovative platform, licensed by government agencies. We already have Bossing Vic Sotto, and have partnered with the biggest events like MMFF and Bb. Pilipinas, we are reshaping online entertainment."

Bossing Vic Sotto also sent his welcome message and said that Lucky the cat will take care of her. It'll be Bossing Vic, Lucky the Cat and Heaven that will be leveling up the happiness for countless folks who will be on the platform and site. 

Heaven says "This will be not about just play, we thank everyone for being here, to all my supporters, this one is special, it's a community that we can play together. I am excited to enjoy and grow together!"

She adds "PlayTime stood out to me, it wants people to enjoy but also not to be reckless. Right now we are busy with I Love You a series. My idea about it is about balance, when to play and pause. We have to find joy in small things, that's my outlook. It feels surreal to be with my V Barkada, Boss Vic for giving us the platform to showcase our talent."

She also commented about working with Bossing Vic Sotto "I am so honored, a dream of mine to work with him. It makes me happy to know that I am promoting with him. If ever, we can do movies together. Boss Vic listens so it's not impossible. We have many shows endorsing responsible gaming, I'm lending my voice for that."






You will be seeing Heaven and her 3D counterpart on the platform. Head on to their official website and app because it's going to be fun with HEAVEN there!


COW

Guilt-Free Oat Milk at Lower Prices with OATSIDE

Tuesday, August 19, 2025

Meet Benedict Lim the CEO and Founder of market leader OATSIDE
If you're like me who frequent coffee shops, the variety is just limitless especially when it comes to the cup you prefer. No matter what coffee shop you go to though, there's one brand that you see on the shelves in exchange of regular cow's milk, and that's the nutty goodness of OATSIDE. 
 
It's oat milk made sustainably, with none of those artificial stuff you find in the market. It's nutritious, very healthy and very low in saturated fats. In the past, it used to be super expensive to have it in beverages. When OATSIDE came to the Philippines, it drove prices down by almost 25%. That's a very significant number as they made their products affordable and very accessible.


OATSIDE CEO and Founder Benedict Lim made it their mission to make oat milk a household brand and brought the 1L Barista Blend to Php 120.00 and the 200ml to only Php 29.00 SRP. To date, they've got the brand in over 15 countries and enjoyed in Chocolate and Coffee variants too. 

They all feel the love in the Philippines and eager to introduce this new price in supermarkets, groceries and stores nationwide. Go follow OATSIDE on Facebook and IG because from the looks of it, they've got more up their sleeves! 

Remember, OATSIDE is sustainable inside and out. It gives you your calcium needs without the guilt!


COW