ION PEREZ and VICE GANDA are Fitting Endorsers for BELLE DOLLS
Thursday, November 20, 2025
INVOLVED and DOING MORE: Beautéderm CEO RHEA TAN Gets Inducted to Rotary Club of Balibago President Post
Thursday, July 24, 2025
It was a very festive mood to see folks from the Rotary Club of different regions all in one place to celebrate the induction of officers and Beautéderm CEO Rhea Tan as the President of the Rotary Club of Balibago (a district in Angeles City). She's no stranger to community work since she built her empire and businesses benefiting scholars, mothers, SME's in different parts of the country, but this opportunity to help in the Rotary Club of Balibago in Pampanga was just too precious to pass.
Ms. Rei says "We appreciate everyone who's here for District 3790 Rotary Club of Balibago headed by Governor Dr. Philip Torres, AG Bing Gonzales, DS Jong Galang, past District Governors and officers. To my family, my kids Adam Kenneth and Audrey, friends, Beautederm Ambassadors, local and national media, I'd like to thank you for coming together for a very significant night, a gathering of hearts and minds, united in service. It's not by words, but the Rotary Club of Balibago is committed to exert all efforts to uplift the community it serves. I'd like to share 3 of my projects "Rise and Glow Up" to bring self confidence for an initial 20 youth via BeauteHause Clinic. "Yes To Love" where a portion of earnings will go to End Polio campaign of Rotary Club International and "Contribeut: A Scholarship Grant for Tertiary Level deserving students so they could finish their degrees and help their families."
She was so touched when she was introduced by her Mother, Ms. Pacita Ramos Anicoche who told us about her story before the achieved success in the industry. She wants to help those with mental health needs, earn funds for the end Polio campaign through several company owned branches, and continue the successful scholarship programs not just for her employees, students from her previous school, and now students from the Balibago district. To date, she has already had several students finish with Latin honors which she is so proud of. She wants to use her voice to benefit others, sit at the table and let others too. She thanks the Rotary Club of Balibago for the trust. She hopes to also influence others to do the same.
As a surprise, Ms. Rhea got the one and only Piolo Pascual to escort her to the stage, which had almost everyone's jaw drop. He also sang a few songs but folks were just too excited and took photos with him on stage, not surprised. Aside from that, her super supportive Beautederm Ambassadors Alma Concepcion (who's been with her for 15 years), actor and former Vice Governor Ejay Falcon, beauty queens and actresses Maricel Morales, Rochelle Barrameda, Thia Thomalia, actors Jimwell Stevens, Kimson Tan, Jojo Abellana, PBB Celebrity Collab Edition's Josh Ford, singer comediennes Kaikai Bautista, KitKat, Darla Sauler, Pepita Curtis, and award winning actress Gillian Vicencio were there to show their support for Ms. Rei Tan. Also a few weeks ago, she also had Belle Dolls brand ambassadors Miguel Tanfelix and Ysabel Ortega to help her with a local school, giving bags, hygiene kits and more (which she plans to continue during her term).
Here's her speech on video:
She's already the Girl Boss everyone wants to be and could have just enjoyed the life she has right now, but Ms. Rhea wants to get involved in what could BETTER her community and help those who need it. She wants to DO MORE and now help people on a bigger scale. The Rotary Club has been established almost 120 years ago, aimed to have professionals with diverse backgrounds could form meaningful friendships. With this goal and the popular 4 way test, they are doing more good with the organization. Ms. Rhea wants to continue the good things that they've started, add the best ones that she's accomplished with her company to take Rotary Club of Balibago and its members to new heights.
And she's just starting! Congratulations Ms. Rei!
DENNIS TRILLO is the face of Beautéderm Belle Dolls ZERO FILTER Light Sunscreen
Thursday, May 08, 2025
Hotter than summer and the heat of the sun, we were so lucky to have found DENNIS TRILLO. The good looking prime actor from GMA was just declared as the face of Beautéderm Corporation's Belle Dolls ZERO FILTER Light Sunscreen. It's the newest summer must have from the same folks that brought you the Belle Dolls drinks and Beautéderm products that have been the go to for a lot of folks from Philippine showbiz.
This endorsement was just apt for the man as his wife Jennylyn Mercado was also endorsing for the same brand about 10 months ago. He's got great skin, a really refreshing demeanor, and a body that women would adore bar none.
Beautéderm CEO Ms. Rei Tan says "It's always a pleasure sharing milestones with you all. 5 months ago, we launched this product and believe we have already reached a market. We are always truthful about what we sell. Consumers are the ones who move numbers, and we made genuine connections. Becoming the best means hard work, desire, please welcome our Best Actor, Dennis Trillo! He is the face of Belle Dolls Zero Filter Sunscreen. We do not follow trends, we aim to be the best."
Ms. Rei adds "We need men as endorsers, often seen using multiple functions in one formula, sunscreen is something that we use to lessen ageing. I want A listers to be part of our brands, and I see they've been using our other products already even before getting them as endorsers. I also want families to be part of it. He's very kind, we have kids in college, he might be very shy at times, but he's a very good man. I love how they are very considerate, they are also easy to talk to, even their manager. I already know them more personally, so it's very easy to work with them."
Dennis told us a few things of how they handle grooming and activities at home "Applying sunscreen is essential these days. This is the same for work. Being together for years, we have made really good teamwork at home. Jen's ability to do tough love is something I admire about her. She's more of a disciplinarian, I spoil my kids often. It's good that we have products that help either maintain my skin, or protect us from the harmful rays of the sun. That Best Actor title does come with pressure, but I don't think about it too much."
You need to re-apply sunscreen every 2 hours. This is very light, doesn't have that ghost look when you put it on. There's also a spray bottle if you want to do it fast and consistent. They said the product is being sold out in branches nationwide and only borrowed from other branches to showcase them today. If it's too sunny and hot outside, please make sure you get yourself protected. Those wrinkles didn't come overnight but sun damage can really do harm on your face and other parts of your body.
Dennis also uses Cristaux products aside from this Belle Dolls Zero Filter Sunscreen. If it works for him, it's going to be easy to see you use it too. It's available in various Beautederm kiosks and branches nationwide. Go get one for the beach trips you plan to do today. It's also available online on shops, just search for it. You don't need filter to do wonders on those selfies, make sure you invest in good skin.
PIOLO PASCUAL Celebrates 5 Great Years with Beautéderm on their 15th Anniversary
Friday, October 04, 2024
It's been a while since I've gone to one of my favorite cities in Central Luzon, Angeles City in Pampanga. It's fun out there, very progressive, and consequently, home to the mecca of all things beautiful, the BEAUTéDERM Headquarters.
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| Piolo Pascual, celebrates 5 years with BEAUTéDERM |
She adds "I am proud of the quality of our products. Even if I'm low profile, we have grown tremendously in recent years. I want BEAUTéDERM to be known, not me. Sometimes people see me and tell me "BEAUTéDERM right?" and not my name. I'd rather have our brand be recalled like that. Piolo really helped get our message across, and I'm so confident about our products. This I think is our difference compared to others, because we really try it first before we release it to the market. Our FDA certifications says it all. Our presence in all leading malls too, because not all brands are there. Now before they even do a layout, our brand is being thought of and included. By the grace of God, we now have over 55 branches and celebrating our 15th Anniversary."
He adds "What I like about BEAUTéDERM is that they have so many products to choose from. These include essentials that once people know is from BEAUTéDERM, they already trust it. Like for starters, I like the Etre Clair Mouthwash and Mouth Spray, something that is always in my bag. It makes me feel confident whenever I go out. It's very useful. I take care of myself by also sleeping a lot because I invest so much in my health so I could work hard. I always want to be in tip top shape. When I have roles that need to be more physical, I am always ready. Aging is something that I embrace. As a guy, it's hard to accept the inevitable. I don't celebrate lines, I celebrate life, my journey and experience. When I look at myself in the mirror I see my own history. I am happy about how I have evolved, hopefully, gracefully."
JENNYLYN MERCADO is the face of Beautéderm's CRISTAUX Threemendous Trio Serum Line
Sunday, July 21, 2024
When you hear the name Jennylyn Mercado, you think of an actress who's got everything you want in one. She's the iconic "bhe", who's very kind, very down to earth, a mother, and wife to Dennis Trillo. It's been a while since we've seen her, but nothing seems to have changed. She's still the same beautiful woman we've adored since she won Starstruck.
Today was a special day, so Beautéderm threw her a welcome party. This is the day that they have also announced that she is the brand ambassador for the new CRISTAUX Three-mendous Trio. A line of serums meant to take care of the ravages of time, and day to day care for unblemished skin. One is the Skin Energizing Vitamin C, ZERUM Hydra Beauty Skin Brightening Serum (with Zinc), and my personal favorite the RETINOL Skin Repair Serum.
Beautéderm CEO Ms. Rei Tan and Jennylyn have been talking quite a lot through messages, but have never actually met in person. In the photoshoot for this campaign, they were finally able to do that.
Jennylyn says "When I met her, she was very nice, very humble, inspiring and I was very happy that this pushed through. We had to go through hurdles because when initial talks happened, I was pregnant and just gave birth. There were so many times we wanted to do this, but now it happened. She really took good care of me, she's a different person, it's in her nature to ask if I'm comfortable or I'm okay. She also asked if I was full, if the team was full, I was so happy to learn that I was in the right place."
She adds "When I got the serums at home, I immediately wanted to use it because I don't endorse anything that I don't personally use. I had to put it in my existing skin care regimen. I have very sensitive skin, and in fairness, I ended up with glowing skin. I use the Vitamin C Serum with facial wash and moisturizer. I use the Hydra Serum at night, but just do the retinol as needed. I usually go outdoors and ride motorcycles. I am exposed to the elements, and the sun. I sometimes suffer sun spots and pigmentation, I use the retinol for it including the age spots. I'm not young anymore so I do have fine lines and this takes care of that."
Ms. Rei Anicoche-Tan remarks "If you're a Beautéderm baby, there's something in common about us.. there's a glow. Even with light makeup, you can see that in our endorsers. Jen will be the face of all of our facial products, but we are promoting this new line. You can see this being used by me, and our endorsers. We only get people who love and know about the products, and she's the perfect one to represent that. I'm very proud of our ambassadors, even the guys, we just don't get endorsers just because of face value because consumers are smart now. They know if they use the product and if they want to emulate, they've got Beautéderm behind them. They believe and buy because of that."
Here's the rest of the event on video, please enjoy!
Beautéderm wants you to age less and glow more with the new THREE-mendous Trio. Now is the time to add serums in your existing skincare routine especially if you feel like you are aging a bit. Not when it's too late!
Congratulations Jen! Thank you Ms. Rei for always having us in your events... and of course, taking care of our skin! I love your BEAU and new CRISTAUX line, plus that lovely detangle Brush which I use on a daily basis!
Binibining Pilipinas Candidates Visit BEAUTÉDERM Headquarters
Sunday, June 16, 2024
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| 40 Binibining Pilipinas Candidates at the Beautéderm Headquarters (photo credits from Binibining Pilipinas FB page) |
Success According to Beautéderm CEO Rhea Tan
Sunday, February 18, 2024
It was a fine afternoon to head onto Angeles Pampanga to celebrate with Beautéderm to mark the 1st year of their headquarters. Aside from that, it was also the start of the Lunar Year and Sam Milby's renewal of contract with the beauty brand. It was hosted by Beautéderm CEO Ms. Rhea Tan, and she didn't just want it to be just a party, but a moment to get to know each other. This was amongst her celebrity endorsers, the traditional and online media.
After warmly welcoming us all at her 7 storey building, she let us take refuge at one of the rooms to talk more amongst ourselves and the folks at Beaute Beanery (their house coffee shop). They had a variety of food and drinks in the joint, and it was nice to have them at the first stop. This same place also has their other brands BlancPro, BeauteHaus and A-List Avenue. Then we went to the top floor where we got to meet several of their endorsers like Carlo Aquino, DJ Jhaiho, Ms. Sylvia Sanchez, Alma Concepcion, Sunshine Garcia-Castro, Darla Sauler, Kimson Tan, the very generous Patricia Tumulak, Gillian Vicencio and the good looking Sam Milby.
Instead of the usual interviews, they had us play a lot of games so we got to chat and react like we didn't have walls between us. It broke the ice, and got us laughing because things weren't so serious anymore. The mood was fun and festive, and I think that's exactly what Ms. Rei wanted to happen that day.
Though of course, we were there for work. The fancy building, the posh corners of it had some of us wonder, how was she able to become a very successful entrepreneur after all these years? Ms. Rhea said "I've been asked that question a lot of times, but really, THERE IS NO SECRET. All these things, the things I have, are all because of hard work. This event is just something we just had to do, and the overwhelming love and support you've shown by going here from Manila, that's so sweet, and later I'll be seeing some of you who will be staying. Welcome to the Beautederm Headquarters in Angeles City, we will be celebrating Chinese New Year and the first anniversary of this building. This has been built with strength, courage and love. It's really nice to look back on how we were able to make this all come true. From planning, construction and interior design, this serves as an inspiration that WE CAN ALL DO IT. You should always go for it. But just a small flex, it's so good to feel that you have your own building. Let's celebrate this moment, and the people behind it. Because of them, our consumers, our media friends, our employees, our endorsers, my franchisees, you made it all happen and I hope you value that. The year of the Wood Dragon symbolizes strength, success, and social impact. Do the things you love with strength, and make an impact. This is how Beautéderm works, we boost consumer confidence, and we give back to the community. We will continue to do that! We are celebrating 15 Beautéful Years this 2024. My heart is so full, I love you all! May success be with us always!"
Aside from Beautéderm, they serve food, drinks and premium coffee with Beauté Beanery. If you want procedures done, BeautéHaus can take care of you. If you want authentic high end brands or products, they have the A-List Avenue for that on the third floor. You may visit them today at Angeles City, Pampanga. Beautéderm is also vying for the Beauty Cosmetic Brand of the Year in the 5th VP Awards. If you're up to it, you may vote for them starting this March 5th - April 5. All their products are available in Lazada, Shopee and TikTok, so go get them if you need some self skin care.
I hope in some way, you feel inspired after hearing her story. She used to just watch TV's from her neighbor's house, and also operated her business from her home, just look at where she is now!
Beautéderm's Massive Offers on TikTok
Tuesday, December 12, 2023
If you're looking for beauty product deals on TikTok, Beautéderm is getting you the deals you've always wanted.
During the whole day of 12.12, you can get their products at upto 50 to 90 percent OFF its original price. Aside from that, you also get the chance to get freebies from them during TikTok Live sessions together with the gorgeous Beautéderm ambassadors that will be hosting the streams.
If you want to become part of the fun Beautéful day, go and folow @therealmissrei on TikTok and make this special day an event to pamper yourself, your family and friends with all the Beautéderm products on sale today. By the way, I suggest you get the Beau Charcoal Soap which I use personally, plus the various sunscreen products they have that is safe to use everyday. Don't just stand there, go head on to Miss Rei's TikTok account today!
Marian Rivera Glows Like a Pro with Blanc Pro
Friday, June 30, 2023
The Blanc Pro products include the Milk Whitening Soap, Phyto Emerald Moisturizing Soap, the Milk Body Wash, the AHA Body Wash, Sakura Body Scrub, the Clarifying Toner, the Exfoliating Charcoal Whipped Foam and Vita Complex Sleeping Mask (my personal favorite because it smells like cucumber). The Toner boosts collagen production and gently exfoliates, so you get younger looking and softer skin. It has a cooling effect. The Milk Whitening Soap on the other hand fades discolorations, shrinks enlarged pores so you get a brighter complexion. The soaps are intended to be used on the face. The Phyto Emerald Moisturizing Soap won't get you dry skin. It also smells a bit like seaweed for me but it has cucumber on it.
Ms. Rei Anicoche Tan also shared her story, on how she was able to become a successful girl boss despite life's challenges and presented it to the media.
Beautederm President/CEO Ms. Rei Anicoche Tan says "Today is a special day, I can't tell you how much I wished for this day to happen. I had big dreams, hoping to sell products from my home, and I was not alone. Beautéderm is honored to become one of the leading beauty brands in the country, hard work and being kind was always our secret. I'm very happy to share with you today that we are launching our sub brand Blanc Pro. Please, welcome our official Blanc Pro endorser Ms. Marian Rivera.
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| Ms. Rei Anicoche Tan also had Beautederm/Blanc Pro dealers spend time on stage with Marian Rivera. |
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| Heard on the sidelines how everyone was at awe on how gorgeous Marian Rivera Dantes is upon seeing her in person. It was the same thing that happened when I interviewed her years back! |
Here's Marian's interview with the press, please enjoy!
Marian is officially endorsing the Blanc Pro brand and her current favorite JEJU WHITE Honey Berry and Blooming Dale lotions. She's quite obsessed with it and can finish a bottle quite quick, and she shares how she also sometimes secretly put it on Dingdong Dantes too. The Jeju White Honey Berry smells like crushed berries, I'd suggest you get both if you want to experience what Marian uses personally. Yes she had a hand in formulating this and tried it out before it was released in the market.
Ms. Rei also gave advice about products that are out in the market, you need to make sure they are effective and are of good quality. You are after all investing in your skin, and Blanc Pro could do you good in your journey!
Beautéderm Celebrates 5th Anniversary of Sparkle Partnership: Introduces New Ambassadors
Wednesday, March 08, 2023
Looks like the good people from Beautéderm are adding a few more good looking people on their roster of endorsers.
Ms Rhea Tan says "There's no new product to launch but since I miss you all, which is why we are doing this presscon. Today, we are going to meet 10 biggest stars of GMA Sparkle Artist Center. Our best selling product the "BLANC KIT" is going to take the spotlight. Hydroquinone can be used for those who are in their 40's and are seeing lines. The Acne Banishing Toner, Moisturizing Sunscreen in the morning, Toner and Cream in the evening. You can use it in two months and see how even in one week, you already see the results. This is how you'll see the effects of the Blanc Set. You'll have peeling and drying out in the first week, and you have to trust the process. It takes time but if you see the effects and maintain it, you will see the difference."
Then they introduced Cassy Legaspi, Rayver Cruz, Ruru Madrid, Buboy Villar, EA Guzman, Thia Thomalia, Ysabel Ortega and Patricia Tumulak.
Ms Rei adds "Since it is almost summer, we have a new EYE BALMD'or and L'EAU SOLEIL UV Block SPF 30 Face and Body lotion that is not greasy and light, and can be worn over or under the makeup. You can use it throughout the day!"
These men and women will be part of their efforts in spreading the word about their personal BEAUTéDERM favorites and the hit BEAUTéDERM BLANC Kit that's meant for Anti-Acne, Anti Aging and Whitening treatments. I've personally seen a lot of people use this and seen how they have successfully get results in a week. Not fully healed or gone (the time I saw them), but a whole lot of improvement and will be more evident in continued use.
The kit contains a toner, an acne banishing cream, a skin nourishing cream and a moisturizing sunscreen which you use as a regimen. Doesn't matter too if you're a guy, girl or anything in between. Now that they have joined the BEAUTéDERM family, it'll be more fun in the next few months as they also join the events when BEAUTéDERM also launches more branches around the country.
Here's a video of the event!
Ms. Rei adds "Our
company has been here for 14 years, and I must say, Beautéderm leaves a
sparkle everywhere. People have raved for us because we have sincere
endorsers. I am very happy that even during the pandemic we have
continued to bring jobs to our celebrities and people who have become
part of the brand. We hope through our celebrity partners, we bring
beauty with a purpose. To my new babies, don't let others dull your
Sparkle! And again, welcome to the Beautéderm family!"
Beautéderm Opens Corporate Headquarters and Beauté Beanery in Pampanga
Saturday, January 28, 2023
It must have been her great dream to to one day, cement her brand and put her business in one roof hence the new Beautéderm Corporate Headquarters in Angeles City, Pampanga. Ms. Rei Ramos Anicoche Tan and the Beautéderm team finally opened the new building (which houses several of her brands) and the newly launched Beauté Beanery (a coffee shop) in this location. It's also Beautéderm Corporation's 14th year in the business and this was the opportune time for us to see what they've done with the place. It was absolutely gorgeous from outside!
This is welcome news for the multitude of their loyal customers who have always patronized their skin, body, fragance and health booster products known for its efficacy and quality. This isn't just a business for CEO and founder Rhea Tan because it provides resellers, their distributors and franchisees something that could change their lives. The new building has been 2 years in the making and it was meant to be the main base of operations in the country.
The place was absolutely posh. They had marble and nice tiles, gold fixtures from floor to ceiling. They also had several designer trunks here and there which made it look even better. They also had the BeautéHaus which provides skin services and we were greeted by several of their people, it felt quite welcoming. Since it's also the first time we're seeing this building, they invited several artists to make the event sparkle!
Artists include singer Alynna Velasquez, character actress Ynez Veneracion, internationally awarded actress Ms. Sylvia Sanchez, the gorgeous Jane Oineza, the iconic Ms. Lorna Tolentino, international sensation Darren Espanto, premier broadcaster Korina Sanchez Roxas and the beautiful Bea Alonzo. There were also several social media influencers in attendance and a lot of media entities from Pampanga, broadsheets, tabloids and bloggers.
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| Beautederm Execs, Celebrities, Ms. Rei's Mom during the launch |
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| Darren even gave a small song number after being egged by the press |
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| Ms. Rei and Bea Alonzo |
The new Beauté Beanery on the other hand concocted several hot and cold coffee variations, also prepared hot food, cakes and pastries. It'll surely be a nice spot for remote work, dates or just usual coffee breaks if you're in the area.
Ms. Sylvia Sanchez also obliged us with an interview about how she feels about being an endorser of Beautéderm and her whole journey. We also asked he a bit about Ria Atayde's recent milestones as the newest calendar girl.
Ms. Rei was very optimistic that this will just be the first of 10 buildings she wants to put up all over the country. I've seen them grow over the years and I'm so happy that a Filipino corporation has achieved so much in such a short amount of time. She had very humble beginnings, her life story is quite inspiring and it teaches you that anything is possible if you put your mind, your heart and hard work into it.
Congratulations to the men and women who have made it possible for Beautéderm to grow where it is today!












































