Puregold Recognizes the Role of "Sari-Sari Store" in MSME Growth

It's so heartwarming to see how small businesses, MSME's get the spotlight they deserve as part of the Sari-Sari Stories that Puregold released on their socials. It mirrors what is seen in the Philippines, and realize it's role, how significant it is despite it's size, that it has direct economic significance. This follows the previous parts called "Ways", "The Sign", "The Witness" which also discussed their connection to the community, to commerce and what people need. It's not just a story, but a show of resilience, of how it affects family life, plus this new one called "Pangalan". 

This part talks about how the normal Sari-Sari Store becomes a place of convergence in a community, and get what they need, when they need it especially when they need questions answered, or just plainly hang out. It is undoubtedly Filipino, which is pretty cool to see in stories like these. 

Now don't be surprised because you'll see some pretty famous folks like Jhoanna from BINI, Stell Ajero from SB19, even Skusta Klee. They tell a story of retail, and how it becomes an integral part of a community, and this economy. 

If you haven't been to a Puregold Tindahan ni Aling Puring Sari-Sari Store Convention, one will be happening in May. It's where brands and businesses offer crazy deals, with real people who own their stores, groceries and source it from Puregold. 

Here's a glimpse of the series, enjoy! 

Make sure you sub on the Puregold Channel on YouTube, and their socials as updates about the conference and more will be posted there. See you in May!

AWIT AWARDS 2025 Powered by VibePH Shot on Honor 400 5G

VibePH jocks all looked so gorgeous and handsome at the Purple Carpet

It's my first time covering the Awit Awards who has partnered with MQuest and the folks from VibePH. They also have partnered with Honor Philippines who lent us their newest phone, the Honor 400 5G which we used to take videos on the purple carpet before festivities began inside the newly revamped Meralco Theater. We needed to be there early to make sure we had time to see the artists arrive around noon, and they were quite generous posing for us at the VibePH Purple carpet. Awit Awards is an annual event where the PARI (Philippine Association of the Record Industry) honors some of the remarkable musical artists in the country. Even before the event began, I heard PPOP greats SB19 and BINI were receiving awards which I'm super happy about! 

Saw Lolita Carbon, Donita Nose, Ben and Ben, Tutti Caringal, Iñigo Pascual, and a lot more musical artists at the Purple Carpet

Here's some of the scenes at the Purple Carpet, this was in front of the Meralco Building which houses the theater. 

This event was certainly one of the grandest ones I've ever seen. I could see the dedication and work they put in to honor the bands, the groups and individual artists who received awards. I specifically love the part where I saw my own idol Ely Buendia who received the "Dangal ng Musikang Pilipino Award" for his contributions to the music industry. They also gave awards to SB19, their collabs, individual members (including my bias Felip!) and femme PPOP artists BINI. 

This was something that was expected, and they definitely delivered. Hosts Joao Constancia and Ryle Paolo Tan also.gave something extra for this hosting stint. I'd like to send our thanks to MQuest Ventures, PARI and HONOR Philippines for letting us cover the Awit Awards 2025 Powered by VibePH and shot entirely during this event with the Honor 400 5G.

You are not just a business, but passionate people who want to further help the music industry and these artists. May your tribe increase tenfold!

Congratulations to all the winners!

GLOBE Announces GDay Festivities Including a BINI Concert!

Globe began the tradition of doing GDay on 9-17 and this year they are celebrating their 10th year. At the media launch, they are commiting to put customers at the heart of this celebration. It is meant to uplift the lives of Filipinos through digital innovation. This is the start of their season for giving thanks, in a bigger but more meaningful way. 

Ms. Bianca from Globe says "We find ways to celebrate in different regions this year and they have surprises for people in hopes to get a ripple effect to spread the good vibes in GDay every day!"

Raymond Baritua who heads GDay celebrations this year enumerated a few things:

G Raffle Rush where you can get prizes every week, from groceries, devices, BYD car, condo units and trips to Japan or Cebu. 

Regional GDay Pop ups will be seen in major cities, partner giveaways, promos will be given to lucky folks. 

G Fair on September 19-20 a curated fair of Filipino goods where you can enjoy an actual bazaar. They will have Globe Business Hub, activities there too.

G Day Surprise Gift, where you just open the app and win during the season. Claim by opening it and tap play game, til your surprise gift is revealed!

GDay Fan Meet, bloom and meet with BINI if you are at home or at the venue. To score tickets, tap redeem rewards and play the game (a salamin). 

Go Give, a place to donate points on the Globe One app to help fellow Filipinos.

This is just the tip of the iceberg so if you're excited as I am, go watch out for updates on Globe's social channels and the Globe One app!