Verde Creatives Gives Back to Payatas

February was certainly a lovely month especially for the folks from Verde Creatives. They're a public relations and creative agency who's always had a knack in combining what they could do for PR and combine it with social advocacy. I've had the pleasure of working with them in several occasions, and I could see the passion burning every time they go out for campaigns, including how they care for the media too. 

This time it's different, as they took off their gloves for work and changed into plain clothed angels together with partners at community organization Munting Hiling, all for the people of Payatas in Quezon City. 

For those who don't know, Payatas was previously a dumpsite for Metro Manila and nearby cities. For years, it has been converted into communities, but still have some who are poverty stricken. Armed with their gusto to bring LOVE, JOY and SUPPORT, Verde Creatives and Munting Hiling held an event called "Verde Gives Back for Feb-Ibig" last February 13th at Payatas B Elementary School. Taking cues from their theme "All Kinds of Love!", they prepared gift bags, ice cream and more treats for folks at the venue. They also taught the concepts of universal love, family, romantic love, having dignity and inclusivity for everyone and several groups. This "Verde Gives Back" activity is just one of the many things that Ms. Bemz Benedito (their Founding Managing Director) used to do back in college, and still continues to this day. Her immersions were done in the same area, with the same people from Munting Hiling.

For them, this is now their CSR activity, which all started from that old academic requirement. She reiterates this kind of love to reach everyone, no matter what social or economical level they're in, especially those who are often overlooked. Ms. Bemz Benedito has been the previous chair for Ladlad Partylist and still continues to support LGBTQIA+ organizations til now. 

 

She also received the Global Transgender Hero award from the True Colors Fund which 80's icon Cyndi Lauper co-founded. She plans to do this service with Verde Creatives and Munting Hiling for the poorest of the poorest sector. She hopes these gestures would create more opportunities for the townsfolk, and have them gain access to help with health, social programs, food security, love, equality and more.

This certainly has helped a lot, but seeing how their efforts continue and include more sustainable ways is like teaching them to fish. It's a good thing. You are doing awesome work Verde Creatives and Munting Hiling! 

LG Gets Laundry Love in Flood Affected Communities in Pangasinan

The monsoon rains, typhoon and flooding was felt in Central Luzon. Taking up the task of Laundry Love are the folks from LG Philippines together with laundry soap brand Breeze and appliance center Addessa. It's their social efforts to provide free laundry services for families affected by calamities done last August 13 to 15 in Barangay Malued Dagupan City. They are so grateful for the help of Breeze who sent over 900 detergent sachets. Using huge LG washers and dryers, it has been able to help over 135 locals who are also trying to rebuild homes damaged by strong rains and flooding.

This isn't the first time LG is doing this as they've done similar help in 2023-2024 for those in La Union, Zambales, Marikina and Cainta. This will be done in several cities in the same predicament, to help even more people and their families. According to LG Philippines Managing Director Nakhyun Seong, they will continue these CSR efforts as part of their commitment in doing community service. He sends his thanks to Breeze and Addessa who made sure they could source machines and laundry detergent during a very delicate time. They emphasize on giving back to help rebuilding efforts and support communities any way they can.

They are making lives better for Filipinos with this gesture. It's a small act, but has helped a lot during trying times. If you want to experience the same clean clothes, visit their social channels or their official website lg.com/ph to know more.

Foundations Strengthen Efforts in Crisis Relief and Supports DSWD

While the country is being ravaged by storms, typhoons and monsoon rains, the CSR efforts of DigiP|us Interact!ve Corporation through their subsidiary B!ng0P|us Foundation are continuing to support the Department of Social Welfare and Development specifically the Crisis Intervention Unit in Quezon City. This includes provisioning furniture and logistical support to make sure their help gets to where it is needed in the locale and nearby cities. 

This center in Paragon Place in Commonwealth was put up to take in those who need assistance from DSWD through their AICS and AKAP programs which gives financial help to those affected by natural disasters including these recent weather disturbances that have left a few homeless and need of aid. The foundations have supplied over 1034 chairs and 204 tables for use in these centers via their adopt a center program. They have long done these efforts and plan to continue in the coming years to make sure people get services when they need it most.