February was certainly a lovely month especially for the folks from Verde Creatives. They're a public relations and creative agency who's always had a knack in combining what they could do for PR and combine it with social advocacy. I've had the pleasure of working with them in several occasions, and I could see the passion burning every time they go out for campaigns, including how they care for the media too.
This time it's different, as they took off their gloves for work and changed into plain clothed angels together with partners at community organization Munting Hiling, all for the people of Payatas in Quezon City.
For those who don't know, Payatas was previously a dumpsite for Metro Manila and nearby cities. For years, it has been converted into communities, but still have some who are poverty stricken. Armed with their gusto to bring LOVE, JOY and SUPPORT, Verde Creatives and Munting Hiling held an event called "Verde Gives Back for Feb-Ibig" last February 13th at Payatas B Elementary School. Taking cues from their theme "All Kinds of Love!", they prepared gift bags, ice cream and more treats for folks at the venue. They also taught the concepts of universal love, family, romantic love, having dignity and inclusivity for everyone and several groups. This "Verde Gives Back" activity is just one of the many things that Ms. Bemz Benedito (their Founding Managing Director) used to do back in college, and still continues to this day. Her immersions were done in the same area, with the same people from Munting Hiling.
For them, this is now their CSR activity, which all started from that old academic requirement. She reiterates this kind of love to reach everyone, no matter what social or economical level they're in, especially those who are often overlooked. Ms. Bemz Benedito has been the previous chair for Ladlad Partylist and still continues to support LGBTQIA+ organizations til now.
This time it's different, as they took off their gloves for work and changed into plain clothed angels together with partners at community organization Munting Hiling, all for the people of Payatas in Quezon City.
For those who don't know, Payatas was previously a dumpsite for Metro Manila and nearby cities. For years, it has been converted into communities, but still have some who are poverty stricken. Armed with their gusto to bring LOVE, JOY and SUPPORT, Verde Creatives and Munting Hiling held an event called "Verde Gives Back for Feb-Ibig" last February 13th at Payatas B Elementary School. Taking cues from their theme "All Kinds of Love!", they prepared gift bags, ice cream and more treats for folks at the venue. They also taught the concepts of universal love, family, romantic love, having dignity and inclusivity for everyone and several groups. This "Verde Gives Back" activity is just one of the many things that Ms. Bemz Benedito (their Founding Managing Director) used to do back in college, and still continues to this day. Her immersions were done in the same area, with the same people from Munting Hiling.
For them, this is now their CSR activity, which all started from that old academic requirement. She reiterates this kind of love to reach everyone, no matter what social or economical level they're in, especially those who are often overlooked. Ms. Bemz Benedito has been the previous chair for Ladlad Partylist and still continues to support LGBTQIA+ organizations til now.
She also received the Global Transgender Hero award from the True Colors Fund which 80's icon Cyndi Lauper co-founded. She plans to do this service with Verde Creatives and Munting Hiling for the poorest of the poorest sector. She hopes these gestures would create more opportunities for the townsfolk, and have them gain access to help with health, social programs, food security, love, equality and more.
This certainly has helped a lot, but seeing how their efforts continue and include more sustainable ways is like teaching them to fish. It's a good thing. You are doing awesome work Verde Creatives and Munting Hiling!
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