Sleep is certainly something that is needed for rest and repair. It is where we all recover, where our body functions reset and prepare for the next day.
The sleep authority Uratex knows how important it is so they've gone and partnered with the folks from SM HOME by putting up an 8-Hour Movement Sleep Station which they'll be putting at SM Store, SM Megamall so people get educated at these locations. Vanelyn Destar the Senior Brand Marketing Exec from Uratex reiterates how important sleep is and with the 8 Hour Movement, they could get more folks to talk about the importance of sleep and changes in their lifestyle. This partnership with SM Home also would get them to showcase what good things they could do design wise since they've got lots of things inside the store. This is supported by Christopher Ang, SM Home's VP for Marketing who made mention that a lot of Filipinos got to experience it at the malls. They were able to get Filipinos experience and sleep better.
The event launch on March 13 also included activities, celebrity appearances, with Kapuso comedian Betong Sumaya, host Amy Perez, phenom Alyssa Valdez and actress Bea Binene. They also had a program with Dr. April Hernandez from the Philippine Society of Sleep Medicine.
Uratex is keen on sustaining these projects with SM Home and plan to work together especially shoppers who want to do this on a regular basis. Visit the SM Home stores or their website smhome.ph and their social channels.
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