Fire and Ice Entertainment Signs New Artists, Unleashes Exciting Acts This 2026

There's really no stopping Fire and Ice Entertainment this 2026 as they launch more talents, concerts, shows and several movies this 2026. 

This is the handy work of their people from Fire and Ice Live!, Fire and Ice Music, Fire and Ice Studios, Fire and Ice Media, and their brand Fire and Ice Consultancy. They've been working hard to put up live events, theater productions, films, TV series, and cultural consultancy services for a lot of people. It's a haven for artists that is sustainable, built on making sure authorship and collaboration happens when needed. CEO Liza Diño Seguerra always believes in long term support for projects and with these 5 new brands, they would be able to ensure audiences get their money's worth, and they're excited for you to know what they've got up their sleeves.

This is the handy work of their people from Fire and Ice Live!, Fire and Ice Music, Fire and Ice Studios, Fire and Ice Media, and their brand Fire and Ice Consultancy. They've been working hard to put up live events, theater productions, films, TV series, and cultural consultancy services for a lot of people. It's a haven for artists that is sustainable, built on making sure authorship and collaboration happens when needed. CEO Liza Diño Seguerra always believes in long term support for projects and with these 5 new brands, they would be able to ensure audiences get their money's worth, and they're excited for you to know what they've got up their sleeves.

Their shows:

Being Ice LIVE! at the New Frontier Theater this February 27 

Artist: Ice Seguerra, planned tour in Australia and Europe 

Love, Sessionistas on April 18 at the Waterfront Cebu Hotel in Cebu City

Sittiscape: The City of Bossa on May 17th at the Newport Performing Arts Theater in Pasay City

Artist: Sitti Navarro

 

 

Divine Divas : Divine Rules the World on May 31st at the Newport Performing Arts Theater 

Artist: Divine Divas 

Fire and Ice LIVE! and Fire and Ice Studios will also mount Still Alice on September 27 to October 5

Night, Mother on November 26 to December 5

Fire and Ice Music: Building Artist Centric Careers

They also announced the release of several EP's like Tamang Panahon of Ice Seguerra, Always You of Louise, Divine Rules the World of the Divine Divas, and Still Here of Princess Velasco.

The Films:

Aid by Brillante Mendoza

Karaoke News by John Paul Su

Becoming Ice documentary by Tey Claymore

Funeral Flowers by Liza Diño and Ice Seguerra

Island Girl by Fire and Ice Media and Ice Seguerra

The Series (currently in development)

Never The Bride by Liza Diño

Behind the Line by Liza Diño

Talk Sheets by Ice and Liza (their second podcast season)

They also have signed their new talents, which includes super talented acoustic singer and musician Princess Velasco, new belting powerhouse Louise, drag superstars Brigiding winner of Slaysian Royale, first RPDR Ph Winner Precious Paula Nicole, and National Mouth Queen and Shoot record holder Vinas Deluxe. This also of course includes Ice Seguerra as a talent too. Here's what happened at the media conference a few days ago: 

Ice says "I never imagined that it would become as big as this. I learned a lot throughout the years and it's not just work, but being ethical, and if you are doing it with Fire and Ice artists, they wouldn't be a headache. This is just the beginning. The struggles will always be there, but I'd like to think we're both insatiable. It's just going to be different each time, we welcome that because it gives us experience to deal with it. When Liza ended her time with FDCP, the papers for Fire and Ice was on our table, all approved and done. If we didn't see that as a sign, we would be crazy. Now we've grown big, and I can say we were given what we could do. We won't be happy if one of us would be hungry, we'd do it with everyone would be happy."

Liza added "Ice is an authority in the room, her ideas, it comes naturally because of her experience. He knows everyone, from utility to crew by first name. He knows what longevity is, shares values, very generous with our artists. He's a pillar in Fire and Ice. Our company was needs based, we were working with 8 people, and woke up one day that we were having a lot of projects, initiatives, and so we had to hire more people. It was organic, not planned, Ice met Louise because she was a judge in a Taiwan show. We didn't plan, it was just the natural thing to do to maximize their visibility, to help their music career, we had to create content, and later on now have about 30 people creating music, production, and we have standards... where we are now is a response to what we needed at this time. We connect people, and it came naturally to partner, and trusting people is difficult. People see our struggles, one time we had 10 thousand in one of our accounts, because we are self funded but we believe the universe gives us the things we CAN handle. Even if it's a struggle, we do it as long as we are creating executions not just for us, but for our audiences, they won't tell us they've been shortchanged about experiences we put out there."

This is just the tip of the iceberg, there's plenty more plans for their artists and we've seen a small portion of it during the event. You should equally be excited about what they will be doing this 2026, and the shows they have beyond that. They will take good care of them, their careers, and their passions. 

Take an Emotional Journey with BECOMING ICE

It's HIS time, and Ice is taking you to an emotional journey with his music under Fire and Ice Music and Star Music. It's called BECOMING ICE, a full album of original songs from Ice Seguerra. It's been a while since he released songs, so this is a welcome development for those who have been eager to listen to his songs, the emotional pipes, and the story that comes with it.

Producer Liza Diño says "Ice has been here in Noctos for a couple gigs now and thanks to them for opening their doors as a venue for Being Ice the album and Being Ice Live The Concert Experience. We've seen him transition to a lot of roles, and still wear many hats to this day. We had a successful Becoming Ice a few years back, but still we ask who he is, how he separates his professional to his personal. He is still discovering things, for the first time he is more open to share his vulnerabilities, his first all original album. Sharing these songs and bringing out his thoughts, he wants you to witness this in the album and the concert. It'll drop o. August 8 and will be performed September 12 and 13, all on his birthday, to sing with you. You will get to see it all, raw and with emotions. This is a point where he will embrace himself, all the more with the passing of Mommy Caring, I am very excited about this as it is the culmination of being in the business for 30 years!"

Ice says "Like what Liza said earlier, it took me a while to do this. Being in this industry, it was more of fear to fail in writing my own songs. It has to be a hit, and when it fails, it will fall on me. I equated it like that for a long time. I was afraid to fail and make mistakes. Maybe I've thought about doing this in the past, but I had to mature, it's a challenge to release something personal. My songs are very quiet, and I had to accept that I can move forward. I was afraid of not being successful. This is a serious job, but I can own the word artist now because I can own what I'm putting out there, my failures and success."

He adds "During the pandemic it was a hard time, when I lost my work I lost my purpose. I wrote this on my laptop, showed this to Jonathan, and said he would know how to make sense of this. Now it has structure, I hope you feel this when you are lost, to remind you that there is always hope."

I've heard a couple of his songs from the album, but hearing him live was just a whole lot different. You could feel where it was coming from, I bet there were a lot of people who cried while he was performing on stage. It was that good 

Now go stream on streaming platforms and download it today. It was a super emotional afternoon to listen to it. The album is good, but I would suggest you hear it live, grave!

Ricky Lee's "PARA KAY B" Gets Stage Run This March

Super good news for those who adore Ricky Lee's works, as LA ProdHouse and Fire and Ice Live! takes the best selling novel "PARA KAY B" to theaters this coming March 14 to 30 at the Doreen Black Box Theater, ARETE Wing of the Ateneo De Manila University. This is a stage adaptation of the well loved story (stories that is) that talks about love, romance and some hurt in between. Surely this will be a very interesting take on something a lot of people were able to relate to even after years of its inception.

We got to talk to the stars of "PARA KAY B" plus producers Ice Seguerra and Liza Diño-Seguerra this morning about the show and they're equally excited to see it, here's our video coverage! 

This is created for the stage by Ejay Castro Deldoc (a Palanca awardee) and directed by Yong Tapang (who's done remarkable production in the past). They also are partnering with Tunog at Liwanag sa Teatro. But there's certainly more interesting things to see in the show.

5 women named Bessie, Ester, Sandra, Irene and Erica divulge their life stories with a front row seat to their different kinds of love, relationships and realities. They had us see a glimpse of it, and it was crazy... crazy good.

Ice says "Different people, different ways of looking at love. Some are fools, some believe in forever, some remain cynical. Do you believe only 1 out of 5 people get a happily ever after?"

National Artist Ricky Lee pronounced "To tell you the truth, out of the multitude of novels I had, this is the best selling one up to this date. I made this in 2008, I suppose people like to read something that would give them pain. I think if they're too happy, it wouldn't be as adventurous. I think if its more painful, they could remember and carry it more. I've seen and heard people read it multiple times, pick it up when there's a typhoon, to read it all over again."

It's interesting, feisty, and fun to see it on stage. If you would want to see more of it, go see "PARA KAY B" at the ARETE in Ateneo De Manila University. People loved the novel, and surely, you would love the things they plan to execute at the theater. See if you'll get to be one of Lucas' characters, relate in it in so many ways.

Tickets are available via Ticket2Me.net or the app with the same name if you wish to watch the show.