KIRAY CELIS Departs Beauty Brand: Wiji Esguerra-Ragasa Starts CEO Role at LKS Beauty and Wellness

To Live and Keep Shining might be a hard thing to achieve, but not for the folks at LKS Beauty and Wellness Corporation. They just announced the conclusion of their partnership with multi faceted actress and entrepreneur Kiray Celis. The reason being: as she wants to concentrate on her pregnancy and building a family. She must have thought long and hard since it's been a really successful venture, but with family and pregnancy as anchor, I bet it'll be all worth it. 

But don't fret as they have someone equally capable to head this transition with the presence of founder Wiji Esguerra-Ragasa who's going to begin their new chapter starting now (effective November 9, 2026) with Wiji OTG brands. We got to talk with her this evening and she's quite enthusiastic about the products they plan to release soon. 

Ms. Wiji Esguerra-Ragasa is a celebrity Chef, a really good Mom and an Entrepreneur who's been doing businesses for several years. She and Kiray have never met, because their relationship has pretty much been about business transactions, like their management talked to Kiray's management. She assures there's nothing to be worried about because she understands what Kiray wants to do, especially because she did this too a few years ago to conceive with her husband. She started this business in 2024 to create products that empower women. She used to cook in shows like "Umagang Kay Ganda" at ABSCBN, but is keen on working with the company to make sure they get to have their next phase of growth. As of now, they have the lines of Hello Bloom, Hot Babe, Day-Li supplements, and Skin Vibe. They now have more plans in the pipeline including a change in packaging before the year ends, plus a throng of new ones once it gets approved by the FDA. 

 

Ms. Wiji is planning to concentrate more on product development, leadership and management of the corporation. She also profusely thanked Kiray for the success of the brand because of her different style and unconventional ways in promoting the products. They are confident about the success of the business as they started with the right mindset when they started this all. It's all about the quality of the products and the affordability of it. Here's the press conference on video:

 

Ms. Wiji Esguerra-Ragasa also shares that things maybe a little bit different, but that comes with the territory because she and Kiray are different people. But one thing actually remains constant, which is the products that they have. Be assured that each of them will be of the same quality. The products will speak for themselves, and they hope that you continue to patronize them the same way even if they have changed leadership. They have plans to have celebrity endorsers (but that's going to be a secret for the meantime) and product launches in the near future, so you're going to see things happen soon.

Congratulations LKS Beauty and Wellness Corporation! Here's to bigger dreams and accomplishments!