Smelling good and feeling good is something that Beautédetm is good at. From taking care of your skin, hygiene, they now have perfumes to make it complete. Initially they had those named after the founder Ms. Rhea Tan, her son and daughter (Rei, Audrey and Rein), and they got us to do a friendly talk to some of their OG endorsers Ms. Sunshine Garcia and VG Alex Castro. The two started in showbusiness as actors and pop dance group Sexbomb (icons!). Thing is, they started the business in very humble beginnings and even then, Ms. Rei sought help from friends during the first few years. Now that Beautéderm is now an empire, Ms. Rei didn't forget those who helped her. She also knows those who have loyalty and talked lengthy about why it matters and showed us why she chose husband and wife VG Alex and Sunshine to become the next perfume. As she says, it's not just business, but true care and friendship.
SUNSHINE is strong and exudes confidence. It makes you feel powerful despite its floral notes. ALEX on the other hand is way different, because it's sweet and grassy, much like a cup of matcha latte which it is patterned to. VG told us how he likes the scent and how well Beautéderm listens to them especially since this will be named after them, they felt really valued.
They also thanked Ms. Rei Tan for giving them a full billboard at the North Luzon Expressway (which you'll see soon). But for now, you can now purchase these scents in Beautéderm stores nationwide! Online too!
Here's the small talk we had with Sunshine and VG Alex:
Something different about Beautéderm is that their endorsers treat each other like family. They also support each other just like what you've seen in the video. Ms. Rei Tan has always been so good to people, and that's something I also felt in the years I've been blessed to know her and their brand. They go beyond just business, they make it into friendships and relationships, something you won't see with others. Sanya Lopez, KitKat and Dental Diva Kakai also went up and attested to it. It makes the difference, and loyalty is part of that!
Go get these perfumes now on Beautéderm stores and online nationwide!
You know those graffiti signs in Makati lately? That probably was a sign of sweet things to come because AXE just came out with 2 new scents, Black Vanilla and Cherry Spritz.
And why not, men after all are sweet right? It's this side that's relatively been repressed, with no reason, not to keep machismo in check, it's 2025 and that way of thinking needs to change.
These new scents are under AXE Fine Fragrance Collection, something that they've been working on in the past year. Using essential oils, they've managed to do this one with the goal of getting over 72 hours of fragrance and deo work, you'll be impressed how it lasts on a normal day.
Black Vanilla is sweet, a little herby and juicy. I like sandalwood, and it seems to have it in there, so I love it. It also got notes of mandarin, banana, lavender, sage, basil, cocoa, vanilla too. Cherry Spritz is a little different. It's got a mix of cherries, red apple, notes of jasmine, amber, nutty praline, something sweet and lasts more than usual.
The murals by the way were made by artists Jappy Agoncillo and AC Bautista who does murals. I like how they connected to Filipino humor, the statements certainly felt personal. It welcomes the new side of men like it should, and does it fare well? Of course! AXE always delivers.
It was almost a month ago since Bela Padilla and her partners launched her own beauty brand BELA. From the looks of it, things are actually looking crazy at sales that most of their stocks run out fast. From Shopee, Lazada, their TikTok Shop and their website, folks have been hoarding much of their products specifically the Bela by Bela Lip Balm and the Bela Dot Perfection Cheek Tint which much of us were also wearing that afternoon.
The two products work, plain and simple, which is why people have been raving about it since they launched their flagship ones. Even her celebrity friends, her followers and the working class, simple jane at home were using it, giving valuable feedback about its quality. Bela also mentioned how she plans to work with other people in order to release other products under the same brand, and from the looks of it, this is the opportune time.
Celebrity Mom, Entrepreneur and Content Creator Dani Barretto is a good friend of Bela from years back. They've always wanted to do a business together but it didn't come into fruition because when they were in talks, Bela had priorities and didn't want to hold Dani back about the business. There certainly is a time for everything, and now comes the launch of Dani Barretto's line of fragrance called DANI by BELA. It's 5 different Eau de Parfum which they planned and made together. It's fate, and it's here now!
DANI by BELA has sample sizes, so you could actually try it first before choosing the bigger bottle.
These are the 5 different fragrances of DANI by BELA. Thanks to Justin Montas for this shot, photo credits of this photo belong to him.
I initially assumed this would be for all for ladies, but no. They created a line of fragrances that cater for men, women and something gender neutral. For the ladies, there's Summer's Kiss, Spring's Touch and Nostalgia. For the men, they created Coolector. The gender neutral one is called Campfire, so really, there's something for everybody!
Bela apologized in behalf of Dani, because she couldn't come to the launch as she had the flu. She sent a video message for the guests at the event. In the meantime, here's our video coverage of the press conference, please, enjoy!
The fragrances are actually inspired by the scents they personally use and love. They also did Nostalgia for those that miss the things people wear years back, you could liken it to a popular cologne for babies if that gives it away. Bela's favorite is the Summer's Kiss, while Dani's is the Spring's Touch. Bela didn't like the way some men smelled like oxen, musky which you can detect a mile away. This is why Coolector smells clean and fresh, like something you'd be like out of the shower. The Campfire has higher woodsy content I think, though I find everything quite appealing. My personal pick is actually a bit off the beaten path, because I actually prefer the Spring's Touch. I think it fits my personality, and even though it was made femme, I think everything could be used by anyone. It is that good.
This product came as a surprise, BELA calls it BLOOM SOAP. Bela told us how highschoolers or frequent travelers used to cut soap in smaller pieces so they didn't have to carry the whole bar in school or their destinations. I haven't done that personally, but apparently much of the crowd who were there admitted doing it. Bela thought it was better that they had one package where people could try the different kind of soaps they have in one box to see what works and what doesn't, or basically preference. The new BELA BLOOM SOAP comes in Papaya, Pineapple and Coffee variants. She didn't want it to be like any of the soaps out in the market, and they've done extensive research before actually releasing this. It's made as natural as possible. These soaps can exfoliate gently, and doesn't have harmful chemicals that would irritate your skin. The Coffee variant is something new, it has bits of coffee grounds so you can scrub a bit with it. I prefer the Pineapple though because of its scent, and I think nothing of its kind is yet in the market. I love things that are unique, and this one is!
Now head on to BELA's social channels to know more about the new products. Again, you can get them in Shopee, Lazada, TikTok Shop and their official website. Some actually get them to resell, so it may be a good investment too. But so far, I've used the perfumes and one of the soap, just like the previous products they had, it worked quite well. You be the judge when you try it.
