JENNYLYN MERCADO for Beautéderm REVERIE Air & Linen Home Scents

It's been a while since I've seen The Ultimate Star Jennylyn Mercado. But I can simply say she's thriving , has her shows left and right including her husband Dennis Trillo. I adore them so much especially on social media, but I bet, they're very special.people off cam as well. I personally experienced this when we did interviews with them in previous shows, some intimate, and I've never felt "niceness" personified in folks, but they did.

Jennylyn is everyone's "Bhe", and currently, she's building a home in Rizal with her family. She makes sure every peso spent in that place would be done wisely. She's making it her dream home and with it, she's making sure it doesn't only look nice, but smells nice as well. Beautéderm CEO Ms. Rei Tan has always known she'd be the perfect fit to be the face of REVERIE, a line of air and linen scents she launched a couple years back. Revamped, reformulated and re-imagined, it was the perfect time to bring back one of the most in demand home products from Beautéderm. This time, she's also bringing in 6 new scents. 

Now they've got REVERIE available in CAFE AROMA, FIRST EMBRACE, PURE SERENITY, FIRST NOSTALGIA, LILY LUSH and CLOUD WHISPER scents. Much of which are relaxing and soft in nature, except the CAFE AROMA which as the name suggests might perk you up in a sleep day. It's also the favorite of Jen and Ms. Rei when we listened in on their conversation.

Ms. Rei says "We are so grateful, but beyond that, we at Beautéderm have evolved. What's in your home? The Reverie line is designed for the comfort and calmness, Ms Jennylyn graciously brings this to the table. Let us all enjoy the REVERIE today!"

Jen exclaimed "Thank you for the 2nd year of trust and confidence, of me being in Beautéderm. They've always taken good care of me because we really developed a good relationship. I miss you all because I haven't done a press conference for a while. Last year I was with the Cristaux skincare line, I was afraid it might have conflicts with the brand I also launched, but they supported me, all the way, and told me how we're at that age of building businesses, and Queens only support Queens! I am so touched with that."

If you would like to have these scents in your home, visit a Beautéderm branch near you!

GIORDANO, A Linen Story And Their First Local Endorser

 Since 1981, Giordano has been able to establish its name in the fashion retail industry. Any Filipino would probably have one shirt, jeans, jacket or accessory in his/her lifetime. In the late 80's and 90's, Manila went all out crazy over colored shirts that it was almost normal to have that in different colors. Me included.

Giordano this year did something brave; they just announced that they will have their own local endorser. It happened to be someone everybody knows because of his hit series and undoubted popularity gained over the years. He might be 46 years old in real life but even the Vice President of Giordano Lloyd Lim said that it's not about the age, but how he carries himself, his style and demeanor. Their first ever local brand ambassador Richard Yap. Yes you heard that right. He is Richard Yap aka Papa Chen aka Sir Chief. He epitomizes Giordano's brand values and he's the perfect guy to represent the brand.

World without strangers is also their thrust this season. With 2006 stores all around the world, they are going to basically bridging the gap of age groups, ethnicity and style.

Not a stranger to us, Sir Chief himself is so confident that he's going to represent the brand very well since he's used the classic shirts even before. When asked, there was really no convincing anymore to get him as an endorser since he embodies what GIORDANO is as a brand. He represents any age group, and charms even the housewives at home with his style, that they didn't even want to change anything on his wardrobe.

Giordano also released their main campaign for this season. It's called A LINEN STORY. A Linen Story is comprised of three mini collections: Ethnic Beat which plays on Aztec symbols,  NATURE BURST which takes inspiration from nature, and SUMMER BLUES which concept comes from the beach. Giordano still aims to provide essential and timeless fashion for all; and to develop apparel for everyone regardless of your ethnicity, nationality or culture.

You'll see more of these pieces in stores soon.

I am so happy about this world class brand and how they have proven to be one of the greatest in the Philippine market. Just like you, I'll shop more!

For more information about their stores:

Giordano Philippines

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Visit their official website

http://www.giordano.com.ph