When I heard from the grapevine that Ms. Charo Cordial was holding a fashion show in posh EDSA Shangri-la, it would be epic. She sought the best fashion show director there is Robby Carmona, and a list of celebrities unprecedented, all of whom have been part of the growth of her diamond jewelry brand MADDOX.
Her success didn't come overnight, and we were treated to a very lovely interview and got to understand her humble beginnings. Imagine doing business during the pandemic, changing business models because of necessity, like fate and achieve success that she couldn't even imagine. She attributes this all from the people around her, who helped her with the business and also the clients who have given over and beyond the love for diamonds.
Ms. Charo says "We are holding this fashion show to make sure Filipinos know that diamonds can be affordable, we have small margins but hope the Philippines becomes well known in the industry as a mecca for it. I'm so happy that even in international trade, they now know we love them and appreciate jewelry. I used to sell agricultural machinery, and people didn't know I'd land in this industry. I am a Bicolana, born and educated there. I went here for the board exam and worked for an international company. I only started selling jewelry during the pandemic. I sold bags, and it was so fun to talk to people. It was hard to ship them, so I looked for other things to sell and started with gold. Then diamonds later on. Maddox came from my son's name, named after Angelina Jolie's first born. Now people know us by that name. I am super happy, I didn't dream of this but talking to you now, I still can't believe it. I am so blessed, I could attribute it to my employees and friends, the people around me who helped me reach this."
She adds "Last year while doing vlogs, they had celebrity customers who also went to their shop. There's a lot of them, so you'll see them all at the show. The idea was made by Robbie Carmona, and icons are involved so you will see them all in different segments."
One pretty thing I learned from Ms. Charo was something she said before we went to see the show. She said "You have to love what you are doing, your employees, your customers and give them what they want. Don't be afraid to make mistakes, we all do, I also went bankrupt, in a different business, but I never gave up. It would have been nice to have a lot of artists here but it was hard to manage their schedules."
If you want to see the show (and the celebrities too), here are some highlights and videos from the runway.
More videos are posted on our Facebook page, just search for KUMAGCOW on FB :)
Thank you and congratulations Ms. Charo! MADDOX is just beginning, and seeing this makes me want to see another next year yeah?!
