Watching documentaries and seeing the plight of fishermen in the provinces made me realize how some of our fisherfolk's practices are not sustainable. We consume quite a lot of sardines, as it is one of the most affordable food items we have that is properly kept, canned and lasts a long while. In a 2017 survey, they listed 9 out of 10 pinoys actually consume it.
As commercial fishing boats become a norm, overfishing is becoming a huge problem. The amount of sardines they take out from the sea just wouldn't be able to sustain production. Add to that climate issues, and it's a tragedy waiting to happen.
Century Pacific Food Inc. who produces various sardine brands like 555, Lucky 7, Fresca, and well loved brand Ligo launched a campaign called "Sustendido Bulan" at Bulan in Sorsogon. This aims to make sure that sourcing raw ingredients including fish is sourced sustainably. They also want to make sure fisherfolk are educated about processes and make sure the long term supply of it.
They also went over and beyond by doing community work with their products, teaching nutrition to empower the community and have an even better resource management practices in this location. CPFI and Ligo wants to enable they understand that there could be a supply chain that could benefit them all. Through various partnerships, education and innovation, they would be able to balance the needs of people to bring value from the sea to Filipino homes too.
Putting their call "Lamang ka sa Ligo" is a practice that gets both consumers and suppliers at a beneficial standpoint. Something that would not harm the planet and not have overfishing at these locations.
As commercial fishing boats become a norm, overfishing is becoming a huge problem. The amount of sardines they take out from the sea just wouldn't be able to sustain production. Add to that climate issues, and it's a tragedy waiting to happen.
Century Pacific Food Inc. who produces various sardine brands like 555, Lucky 7, Fresca, and well loved brand Ligo launched a campaign called "Sustendido Bulan" at Bulan in Sorsogon. This aims to make sure that sourcing raw ingredients including fish is sourced sustainably. They also want to make sure fisherfolk are educated about processes and make sure the long term supply of it.
They also went over and beyond by doing community work with their products, teaching nutrition to empower the community and have an even better resource management practices in this location. CPFI and Ligo wants to enable they understand that there could be a supply chain that could benefit them all. Through various partnerships, education and innovation, they would be able to balance the needs of people to bring value from the sea to Filipino homes too.
Putting their call "Lamang ka sa Ligo" is a practice that gets both consumers and suppliers at a beneficial standpoint. Something that would not harm the planet and not have overfishing at these locations.
As of now, they have trained 250 fishermen and women about sustainability. They also accredited 500 families as suppliers. They also now created over 850 posts to employ them in plants across the region and had 1075 kids benefit from their school feeding programs. They also noted how rejection rates of fish went from 13 to only 3% and hopefully have eliminated resource strain because of the "Sustenido Bulan" efforts. They are following UN Sustainable Development goals and hope to maintain these gains in the coming years. We fervently hope this becomes beneficial for future generations and be practiced at different locations. It doesn't have to be in one place of course!
Ligo certainly brings value not only from the sea, but to Filipino homes nationwide!
