Community Fun Starts at Puregold Harkot Relay Run

Tons of runners had so much fun during the Puregold Hakot Relay Run last November at Burnhan Green Park. Totally different from the usual running event, participants had to pick up grocery items along the way for the 3 kilometer run. 

Going home with products from the country's top manufacturers must have been a treat for moms who belong from the UP Running Community, their husband an kids also began telling about the experience online when they began running out of space to sleep at home with how much they got to take home from the event, they want to participate in future ones, something they didn't expect to get with the 500 peso registration they gave for it. Plus the fact that they were able to do it with friends and family.

Casual runnenrs like Mac Crisostomo even loved the singlet, medal and program they got from the event. Dubbing it as the best they've ever attended, 25 kg rice bags were all carried, something that would last them almost 2 months especially in this economy. From groceries, toiletries, snacks and essentials, they took photos and shared their experience on socials, all being thankful for the generosity shown by the top supermarket brand. Some of them even sent their groceries to relatives in the provinces , to share what little they have obtained from Puregold Hakot Relay Run. 

Add to that the performajces of top acts G22, Kaia, Press Hit Play, with PBB Celebrity Collab Edition housemates Brent Manalo and Mika Salamanca, they were all loved by fans who waited for them for hours. Will there be a repeat of it soon?! Congratulations to everyone who participated! 

PUREGOLD OPMCon 2025 Makes History: OPM Generations Showcased!

I'd be lying to you if I said I didn't despise going to the Philippine Arena because 1, it's too far, 2, travel is too tiring, and 3 if the artist is worth it. I reckon it's the same sentiment for almost anyone from Manila right? Well the folks from PUREGOLD got me thinking because as members, they'll be giving us VIP treatment plus a lineup of artists that NOBODY in the right mind could ever resist. Imagine, the BIGGEST acts in Filipino entertainment all in one place. The boys from SB19, girl group BINI, top band Sunkissed Lola, vixens G22, rising KAIA, artists Skusta Clee and talented Flow G in one stage made me say a resounding YES as soon as I heard it. Whatever hardship I'll be experiencing traveling there will all be worth it just as long as I see them all.

As you can see on the top photo, I'm a silent A'Tin and have that guy Ken as my bias. But no, that doesn't mean I don't like the rest, because I do. There's a reason why, because they've continued to represent the country, and really, they've made us all proud! This goes the same with the other groups in the list, and I just can't believe it happened. Plus, there's more. 

BINI with James Reid

KAIA

Sunkissed Lola

G22 was so hot!

Flow G

Skusta Clee

They did a collab too!

When SB19.went out, everybody just lost it!

The finale song was super sweet, a fitting end to see them all singing one song!

At the event, they also surprised us with other iconic artists that performed with them. Names like James Reid, Rico Blanco, Mayonnaise, Yeng Constantino shocked us. . . then went on and did collabs with each other. It was really crazy, but crazy good. I felt I was witnessing history, thanks to Puregold who put this together out of their own pockets. They also had free stuff given away by their partner brands like Nestle, Nescafe, Koko Krunch, Chuckie, Tide, Safeguard, Cream Silk, Surf, Champion and Colgate. There were more but I didn't get to see them so they will remain unnamed haha! 

PUREGOLD OPMCON 2025 was certainly one for the books! It made history, seeing them all in one place was just a dream come true. Whoever says there was a group or fan war must be crazy. They're literally friends, and I'm sure this is not the last time that PUREGOLD is doing this. Thank you PUREGOLD!

Puregold Cinepanalo Film Festival 2025 Awards Night: Winners Bared

Puregold's Cinepanalo Film Festival is certainly getting bigger by the year. This 2025, they've got a lot of full length and short film entries that have been watched at Gateway Mall 2's cinemas this past week. They've been extended a week after the star ridden awards night which has gotten some of my personal bets win major awards. 

Though I didn't get to list some of the winners, I've taken note of those that I've heard from the back of the room because yes, they were all cheering quite loud at the Elements tent in Centris, Quezon City.

Here are the winners:

Panalo sa Film Poster
Student Short Film Category
Checkmate
Full Length
Journeyman

Panalo sa Brand Inclusion
Student Short Film Category
Champ Green
G!
Full Length
Journeyman

Pinakapanalong Promosyon Ng Pelikula
Student Short Film Category
Checkmate tied with Taympers

Pinakapanalong Awitin
Student Short Film Category
Sine Sine (Suga, Camera, Saad by Jonathan Rey Sartorio and Lloyd Martin Villacortes Arce, Performed by Jonathan Rey ROTT Sartorio)
Full Length
Diko Pinili Co-Love

Pinakapanalong Sound Design
Student Short Film Category
Champ Green (Elan Idioma)
Full Length
Salum

Panalo sa Editing
Student Short Film Category
Jose Andy Sales of G!
Full Length
Vanessa Ubas de Leon of Co-love

Panalo Musical Scoring
Student Short Film Category
Uwian (Len Calvo)
Full Length
Salum

Panalong Ensemble
Student Short Film Category
Sine Sine
Full Length
Tigkiliwi

Panalo Sa Production Design
Student Short Film Category
Uwian (Andrea Jane Perang)
Full Length
Salum

Panalong Cinematography
Student Short Film Category
Dan En Pointe
Full Length
Olsen's Day tied with Journeyman

Responsableng Paglikha
Student Short Film Category
3rd Place 123 Strike
2nd Place Sine Sine
1st Place Dan En Pointe
Full Length
Journeyman

Special Citation from Mowelfund
Student Short Film Category
Champ Green
Full Length
Olsen's Day

Pinakapanalong Kwento
Student Short Film Category
Champ Green Clyde Cuizon Gamale
Full Length
Tara Illenberger of Tigkiwili

Panalong Pangalawang Aktor
Student Short Film Category
Sol Eugenio of Champ Green
Full Length
Jeffrey Jinuma for Tigkiwili

Panalong Pangalawang Aktres
Student Short Film Category
Uzziel Delamide of Uwian
Full Length
Gabby Padilla of Tigkiliwi

Panalo sa Manonood
Student Short Film Category
Sisenta
Full Length
Co-Love

Pinaka Panalong Aktor
Student Short Film Category
Lucas Martin of Sam Pie and Jasper John of Juan Dela Cruz
Full Length
Khalil Ramos and JP Larroder of Olsen's Day and Tigkiliwi

Best Actress
Student Short Film Category
Geraldine Villamil for Uwian
Full Length
Ruby Ruiz of Tikiliwi

Always Panalo Film (embody the brand's values)
Student Short Film
Sampie
Full Length
Journeyman tied with Fleeting

Panalo sa International Jury
Journeyman

Panalong Director

Student Short Film Category
Vhan Marco Molacruz of Uwian

Full Length
JP Habac for Olsen's Day

Pinakapanalong Maikling Pelkula
Champ Green
(Jury Prize) Dela Cruz Juan P.

Pinakapanalong Pelikula
Salum
(Jury Prize) Tigkiliwi

The films will be showcased at the Gateway Mall 2 Cineplex 18 cinemas until March 25th. If you haven't watched an entry yet, or haven't finished watching the shorts and full length films, head on to the mall and purchase tickets. It's not expensive and the entries are pretty good. It will feed your hunger for films especially since people are flocking back to cinemas this year. 

KD ESTRADA and JAMESON BLAKE Flexes Acting Range in Puregold Cinepanalo Film CO-LOVE

Another fast review!

Second movie of the day, and consequently a well loved movie called CO-LOVE stars KD ESTRADA, ALEXA ILACAD, JAMESON BLAKE and KIRA BALINGER. 

They are content creators, much of it spins on how they try to make plans for the next viral moment, whether real or reel, plans to prank, and the ethics involved in it. It's also about love and relationships, They also have very dysfunctional families, unsettling priorities and making dreams come true.

KD (who plays Jarred) and ALEXA (who plays Peach) has always been a sweet pair. So is Jameson and Kira (who plays Clyde and Melody). Their characters wanted to become top vloggers, but they always get second beat as their ideas get used by others first. Suggesting topics, they butt heads, create conflict, and had their once sweet pairing gone to shambles in front of fans.

Then by a stroke of luck, they got what they needed... A break from all the mess. The story then takes an unexpected turn with KD and Jameson, which you'll have to watch in the movie.

The movie teaches you about trying different things, relationships, moving on, the toxicity of relationships, the good and the bad. You'll also see biceps, music, the unadulterated voice of KD, some sweet things in the mix.

But really, the movie is so cute. Co-Love is about filial and boundless love, acceptance, the importance of truth, family and one's idea of happiness. The entertainment value is high. It's a very touching piece, so cheers to love and friendships! This is a must watch for KD's fans, as his range as an actor is certainly growing. Thing is it will only be shown for a few days during the Puregold Cinepanalo Festival. It's still happening at the Gateway Mall 2 Cineplex 18, so if I were you, watch it. The entertainment value is ⭐⭐⭐⭐⭐⭐⭐⭐⭐.

KHALIL RAMOS Does Exceptionally Well at Puregold Cinepanalo Entry OLSEN'S DAY

Fast review!

This is my first day of watching the Puregold Cinepanalo Festival and saw a couple of films. One is an PG flick by Director JP Habac called "Olsen's Day" starring the good looking Khalil Ramos. 

It's a family film, much of which was just him and an elderly Mom suffering from dementia. There are problems in the world, but much of them were with him (it felt like that). The film shows the complexities of work, his life, and fate. The cast includes Romnick Sarmienta, who meets Khalil's character Olsen and had them along for a ride to Manila.

This trip would change his life, his outlook on so many things, including his situation as a son, as a person, and realize how love, for family can be sufficient no matter what the odds are. It also talks a whole lot about forgiveness.

Khalil's exceptional performance in this film might well cause him getting a nomination for Best Actor. It's very intricate, subtle, you could hear him sigh, flood you in his eyes that speak. 

He knows his craft, and he is so good at it. Go watch Olsen's Day at the Gateway 2 Mall Cineplex as part of the Puregold Cinepanalo Festival.

A Bigger Bolder PUREGOLD CINEPANALO 2025

 

These are exciting times, not just for the movie goers but the creatives, those who work behind the scenes in this year's PUREGOLD Cine Panalo Film Festival.

I went up the elevator of Artson events place this morning with some of the brightest stars, including filmmakers, directors that have already made names in the industry. I already knew how much this costs, millions just in production. Php 3M for 8 entries, and Php 125,000 for 24 student filmmakers, makes this a worthy festival in the country. Mind you, this has already produced international awards in previous years, so no doubt, this is a great platform for all these stars, production in the coming days. This year, they have partnered with MTRCB, Gateway Cineplex 18, Mowelfund, Terminal Six, CMB Films, and MFP rentals.

Choosing entries this year has been stressful for the committee and Puregold execs because of the so many talented individuals who sent their films. If my memory serves me right, they had over a hundred ++ to screen and only 8 would be picked. They had even more hopefuls for the Student Short film category and they got 24 out of it. Some of which are actually schools from provinces, so you see, that's exactly what they wanted to do, a platform for talented ones anywhere you are in the country.

Here are the 8 FULL LENGTH Entries:

 

 

 For the STUDENT SHORTS Category, here are the entries:

If you see that I have a wee bit of obsession when it comes to the entry of KD Estrada and Alexa Ilacad's entry called CO-LOVE, it's because people have been waiting for their pairings movie debut. Although this is probably going to be a moment for KD Estrada, Alexa is so supportive about their appearance in this film together with Kira Balinger and Jameson Blake. There's going to be real hard work to be done to showcase what they can do as a pair, and as individual artists. We also talked to Alexa a bit about their movie and her other projects:

 There's more where these movies came from, and certainly, we have a lot to look forward to on March where they plan to put these in theaters. Please make sure you also come in the theaters a bit early so you could see the short films that students have also made.

 

For more information about the films, please follow PUREGOLD's social channels and their official website. Be part of the growing crowd that not only adores Puregold's products and prices, but their passion to help film makers have this platform, to tell their story.