A Taste of the SMB Oktoberfest Party

The mood was crazy as folks went to Okada for the kick off of SMB Oktoberfest which was a 2 day event last September 20. This isn't an ordinary day because they are also celebrating their 135th year, a milestone for the homegrown brand San Miguel Brewery Inc. 

At the launch, they had performers like Rico Blanco, Lola Amour, December Avenue, my favorite boy Maki, Arthur Nery, Brownman Revival, The Juans, The DAWN, Autotelic, The Cohens, Paprika, DWATA, Carousel Casualties, Magiliw Street, It All Started in May, Sean Archer, Acapellago, DJ Chelsea and Rammy. Executives such as SMB President Carlos Berba, the action superstar Coco Martin, Okada's Vice Chair Takako Okada,  and several dignitaries joined in the fun and celebrated with overflowing new brews such as the Pale Ale, Fruity Wheat Ale, Summer Ale and the Specialty Lager (which everyone enjoyed). They also had the Magician Efren Bata Reyes, Django Bustamante, and the San Miguel Beermen who did several exhibition games and fan interaction, something you will look forward to on SMB Oktoberfest day. 

Here's a glimpse of it on video!

View this post on Instagram

A post shared by San Miguel Oktoberfest (@sanmigueloktoberfest)

Top local bands are slated to headline the actual Oktoberfest festivities which include Rocksteddy, Sun kissed Lola, The Collars, Progeny, Parisukat,  Urbandub, December Avenue, Missing Filemon, Nikolay, and Kuwako. It will also happen on October 18 in Paseo de Sta Rosa in Sta Rosa Laguna, then on October 31st at the Queensland Manor in Cebu City. 

Tickets are already available at the Ticket2Me app and website, so go check out schedules published at the SanMiguelOktoberfest FB page to know more about this festive month! Don't say we didn't tell you about it! 

San Miguel To Start Oktoberfest with Grand Party

I've been so lucky to have been able to celebrate a lot of parties, but the San Miguel Oktoberfest parties are on another level. They're marking their 135th Anniversary this year, and that means we get to enjoy a full blown rock fest... at no less than the Okada Manila grounds in Paranaque City.

This will be a 2 day event and will happen on September 20-21 where you can enjoy some of the country's top acts, tons of food and your well loved San Miguel beverage to fit right in your hand. They're going to fill the venue with it, to prove once again that there's a winning global brews in the midst, plus a multitude of dishes prepared by restaurants like Cibo, Wolfgang Steakhouse, Las Flores, and a whole lot more. Yes, you can be sure there's going to be a lot of pairing. 

 

Music on the other hand will be taken on stage by Rico Blanco, December Avenue, artist Arthur Nery, popular band Lola Amour, the folks from Brownman Revival, iconic The Dawn, Autotelic, The Juans, The Cohens, DWTA, Carousel Casualties, Over October, It All Started in May, Magiliw Street plus more acts happening that day. The appearance of their very own San Miguel pro basketball team, Billiard gods Efren Bata Reyes, Django Bustamante (who will play too btw!), will be expected. 

 

They might join the party too. There will be tons of San Miguel merch that you can avail on these 2 nights, so make sure you get enough shopping money to enjoy that. Tickets will be sold at the venue or Ticket2Me.net if you want to get them online. If you want to know more details about the event, just visit their FB page by searching SanMiguelOktoberfest on the platform to see how it all happens.

Are you ready?!

SMC Celebrates 135 Years with Commissioned Artwork by Francis Nacion

In 1890, San Miguel was born. They began expanding to 70 countries and has never stopped winning the hearts of consumers too. It's been 135 years, and this 2025 the mighty brew of Manila has been a symbol of Filipino pride. They're launching a limited edition can together with artist Francis Nacion.

Francis was inspired by close family ties, friendships and to mark this occasion, a painting was commissioned to showcase culture, heritage, and togetherness.

Ice Seguerra performed with the cast of WALANG ARAY as a treat for patrons and media who covered the event.

This is the artwork that was unveiled that evening, done by Francis Nacion. This will don the actual San Miguel cans.

Carlos Verba the SMC President says "We would like to thank Francis for the impressive piece of art that he did in collaboration with SMB. 2025 marks the celebration of our 135th year, we have sustained to become a cultural icon, including Joya, Bencab, Alcala, and it depicts how ingrained we are in culture. It's a long way back, and it ceases to amaze me how we were able to go through time when Rizal was still alive. I counted years, including all the occasions that we would be part of. Globally we were there. Most technology were not yet even thought of, but we already had San Miguel. In 1930 we were already being exported. In the 39's we were also in the US, HK and Shanghai. If you ask the old timers, they would think they were a local brand, but it is a Filipino brand. Even in Spain we had it, still is one of the leading brands in UK and the EU, hard to convince them that it started here. They all trained in Angeles in the Philippines. We were ahead by 100 years versus some of the leading brands today. We are also in UAE and in South Korea. We are present in 7000 islands, Pale Pilsen was born together with C3rv3sa N3gra. It has grown to now San Mig Light, the flavored beers, the 10 percent Red Horse, we are developing more in the coming years.

He adds "In addition, SMB is not just brewing it, but making sure it's or high quality. We are the most awarded Filipino brand and we will make sure to achieve greater heights. We will achieve our goals."

Here's a raised glass to the men and women of San Miguel Corporation. Congratulations on your 135th year, and wishing for more reasons to celebrate in the coming years!