I've heard of her a couple years back, but my first personal encounter with her was during an event in San Juan and I was hailing a car to go home with a TV. She was a guest too of the brand and she had to go to another event/go home but she preferred a motor ride through a ride hailing app so she could get there early. Needless to say, I thought celebrities would prefer to have their drivers and car, but she's a cowboy, didn't even mind what people would say. She's beautiful, like a ball of energy, and she's super down to earth. I said, I like her already!
I've covered several calendar girl launches, but this year, White Castle was the last one to actually do it. They've been looking for someone who could fit their brand, someone who could represent them in so many ways, and when the choice was made, I was so happy to hear it was going to be Ashley Rivera aka her alter ego Petra Mahalimuyak.
White Castle's VP for National Sales Brandon Jon Limpe-Aw says "Thank you for being here despite the traffic, rain and all. For the upcoming year, we are going to introduce our 2026 Calendar Girl. After Ninong Ry, Sassa Gurl, Ria Atayde, and more, we want to have the persona of White Castle on social media. We looked for someone humorous, funny and a really great personality. We found her in a podcast, this was also something that she wished for, and we got interested about her. We scanned her social channels, and found out how she aligns with our brand. Cheers!"
He also mentioned why they chose her and said "Her energy is really big, and that's why we chose Ashley Rivera aka "PETRA MAHALIMUYAK". I think the universe really just transpired, and we really wanted Ashley to be our White Castle Calendar Girl for 2026!"
Ashley says "They're right because I really wished for it during a podcast, and there's so many women to choose from. White Castle trusted me and I am so grateful. I will have those life sized photos of me and put them in the lobby of my condo. I would like to dedicate this to my Mom who's here. My Mommy Vicky already has her own followers, I'm glad netizens are also having fun with her on social media. When I found out, I was shocked because it's something that happened before the year ends. When I was chosen, they shared the story board and I was so happy because it's in a ranch, classic, I was speechless when I saw the layout. Let's see because I have so many plans about content we're going to come out with after this launch! Watch out for that!"
Here's some more videos from the launch, particularly her dance number when she went on stage!
