DANIEL PADILLA for Cebu Based Coffee Brand DON MACCHIATOS

It's been a while since I've last seen Daniel Padilla, one of the most sought after actors in the country. Life certainly happened, but we got news that he's going to renew ties with Cebu based coffee brand Don Macchiatos Philippines. Honestly, it's the first time for me to hear about them, but learned how they've managed to thrive as an SME, slowly grown even when the country was battling through the pandemic. They're nothing short of a miracle, and now has more than a thousand branches across the country. 

Would you imagine, they all started from a small street side kiosk that had one goal, to provide quality but affordable coffee and beverages for the common folk. I entered the event area seeing one of their kiosks on the side of the venue where they were serving some of their top drinks. One thing caught my attention, the price posted said 39 PESOS on it. The event was graced by Don Macchiatos Don Macchiatos CEO Nickie San Juan, their COO Marc Anthony Abangan and their General Manager Ariel Alegado. We asked them about the business and reasons why Daniel Padilla gets top choice for their brand ambassador.  

Ms. Nickie says "We are really excited to renew our partnership with him because he's been with us since day 1. When we planned to cover Luzon to expand, Deej is someone who really had it in him. He really helped us big time in brand awareness while we were expanding here in Luzon. 

GM Ariel Alegado adds "DJ is very talented, very humble, just like Don Macchiatos, we came from very humble beginnings, but now we are available nationwide. Aside from that, Daniel's team was such a breeze to work with. He's also very approachable so we didn't have problems working with him. No other endorser would be able to do that but him."

Mr. Abangan says "You will expect an even bigger campaign with Daniel, more collaborations, and even more product innovations. We are also announcing our efforts to go GLOBAL. Our first project is to reach UAE/Dubai, the city of gold. Please wait as we reveal more of our plans in the coming months."

Daniel was very excited about this partnership and says "I wasn't much of a coffee drinker in the past but only learned while doing INCOGNITO because we start shooting at 4am in the morning. We live a soldier's life out there and I'm not used to sleeping early and waking up at that time. Tito Ian and the rest of the cast really influenced me to appreciate coffee then. I also drink a lot of water and get so much energy from it. I'm more of a mocha person or prefer the classic Americano."

He adds "Sir Marc and Ms. Nickie was such a breeze to work with. That's what I look for these days, it's the relationships that becomes important for me. The time we've spent together, we've become really good friends rather than me just being an endorser for their products. That's what's important for me these days. They trust me and I'm very thankful for that. I'm happy to be part of this family."

Here's the press conference on video:

Asked how they were able to make the prices low, COO Marc Anthony Abangan explained they only purchase much of their products locally and even do it by bulk which gives them a lot of room to sell their drinks at a really affordable price. Their model is certainly unusual, but so far, they've managed to do it and replicate their practices wherever they put branches. They're still looking for more franchisees, so if you're interested just message their social channels so they could hook you up with DON MACCHIATOS. Daniel is even quite excited because he believes in the business so much that he also has opened branches of his own (lest not divulge where!). He's also excited how he would be able to continue helping them grow, and is optimistic to help local businesses like theirs be even bigger in the coming years. 

 

I'd like to say congratulations and here's to more branches to DON MACCHIATOS, I hope to see more of you in Manila because those that I've tried at the event that afternoon were really nice.

Razon's by Glenn: In the Business of Serving "DELIGHT!"

Filipino comfort food is always served at Razon's by Glenn. It's a company built with family - and love. Consequently, they're celebrating their 21st anniversary and are gunning to have 60 branches by years end. The chain is largely known for their Palabok, Halo Halo, Bibingmamon, Beef Tapa, Beef Kare Kare, and new innovations on the usual Filipino flare. Their menu stemmed from real Kapampangan heritage and flavors, so you don't get disappointed in what they serve.

The Beef Kare Kare is a bit sweet and can be eaten even without bagoong. The peanut sauce has home made peanut butter in it, which they made themselves. The Bibingmamon is available in 4 flavors namely Original (which I prefer), Cheesy Melt, Custard and Nutty Custard. The Beef Tapa is on the sweet, smoky, and spicy side, but quite tender. Their Fresh Lumpia is good and savory, it felt like what grandma used to make. They have a hefty serving of Pork Chop with gravy (my personal favorite served that afternoon). They also teased us with their conceptual Crispy Palabok, which I'm sure young ones and everyone would enjoy!

For those looking for something extra comforting, they've got Caldo Overload which you can ask for refills if you want more. You get the fuzzy feeling that comes with it on a rainy day.

Razon's by Glenn is third generation owned. Their grandma gave them freedom to be creative in recipes, hence the variations they made with the dishes.

Bibingmamon is quite nice, as the name says, it's a cross between the Christmasy Bibingka and the fluffy Mamon. This was quite delicate and perfect to pair with coffee.

Razon's by Glenn has always been regarded as the best spot for Halo Halo. This Special Halo Halo was quite satisfying despite it only having a few ingredients. I personally think it's the Macapuno that makes it different from the rest in the market.

We also got to talk to the owner and President Mark Anthony "Glenn" Razon. Right now, they have 36 branches operating nationwide, but aggressively plan to have 100 of these stores before 2030.

Glenn reiterated "We are not just selling products, we are providing delight!". This is the reason why people who visit their stores feel happy every time they get to taste the dishes coming out of their kitchen. It's also a family spot, so whether you're a Lola who wants their merienda fix or the cutest bunso that wants something sweet, Razon's by Glenn makes every moment special no matter what age group you belong. 

Visit their stores nationwide, or if you prefer to be part of the movement, they are looking for franchisees. Just get in touch with them via their social channels or official website razonsbyglenn.com.

OMNI Marketing, CEITEX and GadFetcher

Had lunch with the folks from OMNI Channel Marketing Consultancy Inc, a business that does trad and digital marketing, ICT, franchising, leasing and activation activities in the country. They’ve been doing this with people who have spent 25 years in the industry, so if you’re a brand who wants people who know the business inside out, they’re a good candidate.

They also are the organizers of CEITEX (Consumer Electronics and Information Technology Expo) which will be held at the SMX Convention Center this November 2-4, 2018. They’ve been doing this to also partner with franchise businesses so they could sell their franchise too. Aside from that, they do this through GadFetcher, a pop up mobile phone, repair and accessory shop that does three simple things, fetch, send and repair.

Their vision is to help clients and make growth inevitable, this as their top tier service. As OMNI’s Marketing Executives says “We want to give the best for their business, resolve issues fast, to make each transaction a long term and effective business relationship. We make use of our vast network and key experts in the field.”

Congratulations OMNI Channel Marketing and their partner brands! Cheers!

KUMAGCOW

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