Wipro Acquires Philippines S Brands Consumer Care Inc.

Companies are getting bigger by the minute and that's including the folks from WIPRO and consumer brand S Brands Consumer Care Incorporated, makers of Keratin Plus, AlcoPlus and their affiliated products (Empress Shampoo, Grips Ignite Body Sprays, DEOPlus deodorants, Fiona Cologne and more!).

The event was attended by their executives Dwarakanath Ayengar, Arun Giridhar, Prabhat Garg, Maansi Gagroo, Amit Dawn, Nagender Arya, Dick Sy Ong, Sharon Yu Ong, Teodorico Jimenez, Romel Hipolito and Rosario Aquino.

Mr. Dick Sy Ong of S Brands says "S Brands is growing and Wipro has the record to get that going. I see their leadership, and see the heart, we believe in the same thing. Every success we celebrate today is because of you. We thank our consumers, and this is the beginning of a new chapter. The best is yet to come."

Nagender Arya of Wipro Consumer Care adds "Welcome everyone, to our partners who made this possible. Putting your trust in us made us all excited. We at Wipro are very diversified, we are already 81 years old, initially an IT services provider, listed in NY and Mumbai, but we are also in consumer products in India, US and large markets. We also have charity initiatives which works in the rural and poor area of India, all for a noble cause. Wipro and Consumer Care and Lighting is now present in Southeast Asia, China, Africa and over 60 countries. We started as a cooking oil company and now have 37 brands. We have grown 36 times in 25 years, all because of the amazing teams and partners we have in these areas. It has helped us be global, and today our partnership with S Brands makes this the 16th one, we welcome them especially with Keratin Plus, AlcoPlus, Grips, DeoPlus, Empress, Fiona Cologne, we have creative campaigns ready as part of our smart marketing. Our plans for the country is complementing what we have in Wipro, it expands our footprint here and makes us ready for other markets, making it possible to get the brands to Malaysia, Vietnam, Indonesia, South China and Hong Kong markets where we are present."

Then they signed the pact in front of the media, answered questions about the benefits of having S Brands becoming part of Wipro and vice versa. S Brands has local influence, they also have a good presence in the Philippines and will take advantage of bringing in what they have and do the same for the hygiene category, a strong market in the Philippines.

They also said the Philippines is the 4th largest market in Asia and is a very young and bullish market. S Brands also saw their culture, R&D and they just clicked. Being in the consumer care business, they have similar values, sort of aligned. They have the passion and way of working. Product development will be easy, they would work side by side to grow, which means more products for Filipino consumers. Retail partners and distributors can expect a rapid growth rate, and they will be happy about the experience they will get. They will have more exposure for the international markets. It will benefit all. 

They are also delving into AI, and since they are also in the tech business, they will adapt and use it for their advantage. Marketing, campaigns, all will be done by that in the future. People will also be trained, make their work enhanced, included in the roadmap they designed with consumer analysis and social media work. 

Can't wait to see everything happen soon! Congratulations!!

VINCENT CO Led PUREGOLD Increases Availability of Affordable Essentials Amidst Uncertainties

The country is experiencing a circus over at the Senate and countless Filipinos are still experiencing poverty, high gas prices and commodities have gone up. Vincent Co, the President of top market brand PUREGOLD is making sure they're putting their priorities right by committing themselves to make sure that affordable and basic necessities are within reach in all their stores nationwide. 

They just launched "Always Price Packs", to help you and I with matters concerning inflation, something that has risen in the past few years. I'm these packs, products are being sold below 100 pesos and are going to be fixed so people have something affordable to get at tough times like these. Vincent says this is their mission, to serve Filipino consumers at difficult times and add how they understand what we're going. through, and take all efforts to reach the larger population in these times. Always Price Packs are designed to help ease the burden of consumers wherever they are in the country. He hopes this would also help their loyal customers to manage their budgets, but still get something of quality. 

This is their mission, to help those in the Filipino homes in these tough times. Go visit one near you to get them deals!

Some Good Duru Bulgur from The Goodwill Market

Going to the market is a little arduous these days but I had to do it during the most difficult times in our lives, the pandemic. One of the few discoveries I've had during that time was a welcome treat, it's called Bulgur. It is cracked wheat grain that's known to be more nutritious than white rice. It's got twice more fiber content which makes it also better for diabetics (like me) who want to control our blood sugar levels.

I've had the chance to eat this quite a lot in hotels but it wasn't that conveniently available in Philippine markets. I also don't know how to cook it other than just mixing veggies and protein (and a bouillon cube on some occasion). It's very filling and satisfying, plus it tastes great. I was wondering what other recipes could be cooked with it, but here goes the good people from The Goodwill Market showing me how it's done. 

In Ilocos, there's a very little known noodle dish called Pansit Lusay. I'm quite familiar with it as I've spend quite a while in the region. The Goodwill Market is sharing this recipe with Bulgur to show how easy it is to make dishes out of it.

 Here are the ingredients:

1 cup of Duru Bulgur (Coarse Bulgur)
½ cup of tomatoes chopeed and seeds taken out
½ cup of onions thinly sliced
1 can Tuna
2-4 tbsp Bagoong Ilocano
Pinch of Black pepper
Salt to taste

Put Duru Bulgur in a rice cooker and wash it first. Cook til it gets fluffy or according to package instructions. Take it out of cooker and scrape with fork onto a tray then put in the fridge to chill. In another container, put tomatoes and onions together, drain the tuna from the can and mix together. Combine it with the Bulgur and treat this like a cold salad. Pour Bagoong Ilocano, salt and pepper to taste. 

This is certainly full of vitamins, minerals, Omega 3, and is an excellent alternative to rice, noodles or pasta. Think about the things you could do with this in soups, salads, Filipino or international dishes that would usually include rice or noodles, using Duru Bulgur was really an eye opener for me and it's been something that I add to any dish if I want to make it a little more healthy. Plus even if you put a little, it's already filling. Plus it can be sent to your home via The Goodwill Market. You can visit their website at https://goodwill.market/. They also have different healthy organic products you should try if you're into healthy stuff. They also have cleaning products, some for the skin, even coffee for those who are choosy. You don't have to travel to other countries to get it, it's all at The Goodwill Market.

 Don't take my word for it, you got to try if it fits your taste!