VIBEPH Powers 38th Awit Awards

The recent 38th Awit Awards was one for the books. It's the most excellently produced awards show I've ever seen in recent years. This was powered by the same folks who produced VIBEPH which is under MQuest, an entertainment subsidiary of the MVP Group. When they announced their partnership with Awit Awards and PARI (Philippine Association of the Record Industry) a few weeks ago, that was when we knew they'll be working with them for the Awit Awards. This is also presented by the Philippine Charity Sweepstakes Office (PCSO).

Awit Awards remains as the premier award giving body to honor OPM artists, songwriters, Producers, industry pros and music professionals. Ours is a rich and diverse one, so with a multitude genres, it's just apt to recognize them during this evening. 

Hosts of VIBEPH or Vibe Jocks also hosted the event, with their fun banters and fun chat in between, it made the long hours bearable. But the Purple Carpet started getting full with OPM artists, they were so generous in posing for photos. I had so much fun being their in the afternoon!

As expected the internationally acclaimed PPOP groups SB19 and BINI got much of the awards, including individual awards for the boys since they have other singles made, my bias FELIP included! SB19 copped Best Global Collaboration Recording (with Gloc9), Best Rap Hip Hop Recording, Best Cover Art and Best Music Video. BINI got People's Voice Favorite Album and Group Artist, and Best Dance/Electronic for the single Salamin Salamin. 

Usual suspects Ben & Ben, Lola Amour, Cup of Joe, Dionela also won awards, plus special ones for rock god Ely Buendia and Viva head Vic Del Rosario. Congratulations to PARI, MQuest Ventures, VibePH, PCSO who all helped make this happen. It was so nice to see Regine Velasquez and that tribute to Ely Buendia, can't wait to see your next partnership!

AWIT AWARDS 2025 Powered by VibePH Shot on Honor 400 5G

VibePH jocks all looked so gorgeous and handsome at the Purple Carpet

It's my first time covering the Awit Awards who has partnered with MQuest and the folks from VibePH. They also have partnered with Honor Philippines who lent us their newest phone, the Honor 400 5G which we used to take videos on the purple carpet before festivities began inside the newly revamped Meralco Theater. We needed to be there early to make sure we had time to see the artists arrive around noon, and they were quite generous posing for us at the VibePH Purple carpet. Awit Awards is an annual event where the PARI (Philippine Association of the Record Industry) honors some of the remarkable musical artists in the country. Even before the event began, I heard PPOP greats SB19 and BINI were receiving awards which I'm super happy about! 

Saw Lolita Carbon, Donita Nose, Ben and Ben, Tutti Caringal, Iñigo Pascual, and a lot more musical artists at the Purple Carpet

Here's some of the scenes at the Purple Carpet, this was in front of the Meralco Building which houses the theater. 

This event was certainly one of the grandest ones I've ever seen. I could see the dedication and work they put in to honor the bands, the groups and individual artists who received awards. I specifically love the part where I saw my own idol Ely Buendia who received the "Dangal ng Musikang Pilipino Award" for his contributions to the music industry. They also gave awards to SB19, their collabs, individual members (including my bias Felip!) and femme PPOP artists BINI. 

This was something that was expected, and they definitely delivered. Hosts Joao Constancia and Ryle Paolo Tan also.gave something extra for this hosting stint. I'd like to send our thanks to MQuest Ventures, PARI and HONOR Philippines for letting us cover the Awit Awards 2025 Powered by VibePH and shot entirely during this event with the Honor 400 5G.

You are not just a business, but passionate people who want to further help the music industry and these artists. May your tribe increase tenfold!

Congratulations to all the winners!

MQuest Ventures and PARI Unite for AWIT AWARDS

Took the trip to hip Poblacion district in Makati for a one of a kind Vibe PH night where folks from production giant MQuest Ventures and the Philippine Association of the Record Industry signed a partnership to host the 38th edition of the prestigious Awit Awards. 

The event was hosted by several vibe jocks (Maxie Andreison, Joao Constancia, Anna Ramsey, Elijah Canlas, Kych Minemoto, Queenay, a mix of their young gen) and a lot of the artists under different recording companies were in attendance to support the pact. MQuest Holdings President and CEO Ms. Jane Basas and PARI President and Chairman Atty. Marivic Benedicto formalized this signing with executives from various labels serving witness too. I think I've seen Universal's Ethel Cachapero, OC Records James Banaag, and Alpha Music's Alvin De Vera (some personally said hi) at the event. 

For those who don't know, VIBE has been doing countdown shows in multiple channels and has been quite aggressively promoting OPM these past few months and we've seen several established, up and coming, indie and more performing on the show. They're a very good bunch interviewing artists, giving them the platform they need to promote music, and love for it. Actually, much of the event had artists perform in between Vibe portions where they interview them. 

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CUESHE performs their classic hits!

As for the 38th Awit Awards, it will happen this coming November 16th at the huge Meralco Theater in Ortigas. It will be at the helm of Johnny Manahan to direct the show. Artists like Ben & Ben, Over October, Lola Amour and popular Dionela were also announced to perform in the awards night, . We were also treated with lovely songs by CUESHE (and other bands). I like how some of them did it in a different way. You can watch it on my YT account's Shorts @kumagcow.

Again, the awards night will be shown on Vibe at TV5 and the associated channels of Vibe PH, TV5, MQuest, PARI and Awit Awards.  

It just sounds so exciting!