Celebrating 10 years of Vibrant Colors are the folks from Hairfix and its mother corp Lifestrong Marketing Incorporated. They had us on the edge of our seats about the things they planned to do on this historic day, choosing to do it in SM Grand Central in Caloocan City with gorgeous Miss Universe Philippines Rabiya Mateo and the one and only Ultimate Heartthrob Piolo Pascual
The good men and women of Hairfix came with offers blazing, taking along several products to irresistible sales, which all are treats for consumers in the North, including a meet and greet session with both celebrities right at the center of SM's Beauty section. Things got real packed quite quick as news of their appearance spread by word of mouth. Everybody then was in a celebratory mood and they started festivities with a real good program showcasing ways to take care of hair, and bringing needed color to it. Here's our video coverage of that afternoon:
Rabiya shared tips on how to use Hairfix products to make sure they achieve that polished beauty queen look. Then they called Piolo Pascual who started serenading everyone with some of the sweetest OPM songs and the standards, then reaching with the other hand with bouquet of flowers for the delight of ladies there.
The event was also witnessed by Lifestrong Marketing Inc. head honchos CEO Lance Lee and COO Ms. Margaret Lee. They reiterated their passion to come out with more products and colors that would redefine hair care for Filipinos for years to come.
Congratulations to Hairfix! Here's wishing you all the success to continue with the innovative ways you take care of not just hair, but grooming, health and confidence of your customers in the Philippines and beyond!
It's been a while since I've gone to one of my favorite cities in Central Luzon, Angeles City in Pampanga. It's fun out there, very progressive, and consequently, home to the mecca of all things beautiful, the BEAUTéDERM Headquarters.
With one day of planning, a rush to get there, we came prepared to talk to the Philippines Ultimate Heartthrob, Piolo Pascual. This isn't the first time that I've seen him, but I couldn't usually ask him questions in events. This time though, the mood was easy, fun, light, intimate, but ultra good. He was welcomed by equally iconic BEAUTéDERM CEO, Founder and Chairwoman Ms. Rhea Tan. She says "You know, we have a lot of endorsers, but usually, it takes a lot of marketing personnel to manage what we plan for. At this stage, we have some products that we haven't promoted yet, but are actually doing good... because people trust the brand and BEAUTéDERM products. Having Piolo Pascual for 5 years gives me a happy feeling, and know we are doing something right. His loyalty, really touches my heart. He's the type of endorser that we didn't have any issues since day 1 in deliverables. He also makes his friends, his co-workers, even his son Inigo experience our products, and that, says a lot. He supports the brand and really uses the products. This goes the same with Sam, Piolo and their management Cornerstone."
Piolo Pascual, celebrates 5 years with BEAUTéDERM
She adds "I am proud of the quality of our products. Even if I'm low profile, we have grown tremendously in recent years. I want BEAUTéDERM to be known, not me. Sometimes people see me and tell me "BEAUTéDERM right?" and not my name. I'd rather have our brand be recalled like that. Piolo really helped get our message across, and I'm so confident about our products. This I think is our difference compared to others, because we really try it first before we release it to the market. Our FDA certifications says it all. Our presence in all leading malls too, because not all brands are there. Now before they even do a layout, our brand is being thought of and included. By the grace of God, we now have over 55 branches and celebrating our 15th Anniversary."
The gorgeous CEO Ms. Rei Tan and Ultimate Heartthrob Piolo Pascual
Here's a few scenes from the meet and greet sessions he went to:
Piolo obliged us with an interview and says "It makes me so proud to be part of BEAUTéDERM and am now celebrating 5 years with them. It's a company that changes lives, and so happy that she (Ms. Rei Tan) chose me. In BEAUTéDERM, I feel the sense of family. It always grows, it keeps on growing. It feels so good that I also get to grow with them, and our relationship goes beyond work."
He adds "What I like about BEAUTéDERM is that they have so many products to choose from. These include essentials that once people know is from BEAUTéDERM, they already trust it. Like for starters, I like the Etre Clair Mouthwash and Mouth Spray, something that is always in my bag. It makes me feel confident whenever I go out. It's very useful. I take care of myself by also sleeping a lot because I invest so much in my health so I could work hard. I always want to be in tip top shape. When I have roles that need to be more physical, I am always ready. Aging is something that I embrace. As a guy, it's hard to accept the inevitable. I don't celebrate lines, I celebrate life, my journey and experience. When I look at myself in the mirror I see my own history. I am happy about how I have evolved, hopefully, gracefully."
Here's what happened to our small talk on video, please enjoy!
Congratulations to the hard working men and women behind the brand, I've met a few of them during the event and saw their genuine care. I guess they are the secret to the success they are enjoying. 15 years isn't a joke, and Piolo Pascual is also celebrating with them. They also showed us a few things they have in the pipeline, and by the looks of it, they are bound to grow even more in the coming years because BEAUTéDERM not only changed their company, they are changing lives. That's certainly a brand that's worth supporting. Again, congratulations!
The first line I heard from the speakers in this event, they said "Knowing is not equal to experience"; so in Sun Life's recent campaign they introduced to us not just financial advice, but lessons in this advocacy and planning.
Targeting Gen Z means dealing with people who have more than usual knowledge about investing in insurance and mutual funds. Sun Life is a pioneer in both fronts, and even in more certain times, Sun Life wants to simplify, more relatable through a game. They call it PLAY FOR LIFE.
Piolo, Sarah, and Matteo played the boardgame versions as well... Matteo won their round!
Sun Fit and Well for Donny Pangilinan - one that can cover health mishaps and hospitalization. They also are into preventive wellness, critical illness benefits, and specific cancer booster benefits. This also includes special bonuses and dividend earnings if you prefer to also invest done in a limited payment period. It is also affordable.
Sun Smarter Life Classic for the Guidicellis - because having double coverage is possible. Aside from the life insurance, you can do it double the face amount. It protects you from accidents, disability and illnesses. You can also use this as a fund in case of emergencies.
Sun Legacy for Piolo Pascual - This one is a protection and savings plan. Since Piolo knows how to save, this has lifetime insurance coverage up until the age of 100. This also has cash benefits, access to money when you need it, and short payment options if you want to pay for it easy.
They also launched the "Play for Life" Game which can be done in life sized versions, board games or online versions. They plant to do these at Mall tours on July 27-28 in SM Sta Rosa, SM Lanang on Aug 24-25 and more tba. This certainly makes talk and understanding the things about Sun Life more fun. Actually, I tried the board game version versus other press and bloggers, and won in the end!
Now it's your turn to play! Check out playforlife.sunlife.com.ph today!
