It's been a while since we've seen Anthony Jennings. The actor might have faced real life challenges in the past few years, but being a good man after that time surely has given him opportunities he deserve. One of which is an endorsement for popular ramen chain brand KYU KYU Ramen 99 which has now amassed over 95 branches, and still continue to grow. Their formula is knowing what they serve (learned to make ramen), making sure everybody could afford it (whether you are a CEO, day laborer or what not) you can afford their 99 peso ramen.
Anthony being the endorser for this brand also added his acting chops as part of the Kyu Kyu Ramen 99 fam. They released a new commercial to be used for their digital platforms, made by the folks by GIGIL who's known for doing out of the box stuff.
Talking to them (the executives) and Direk Lester Pimentel felt like knowing how they made this brand into a very successful venture. But what hit me the most is their genuine care to make sure each bowl they put out can be consumed by every Juan.
Here's what happened during the press conference:
The Brand Film really caught my attention, and surely people will too. It is weird to say the least, but weird fun as the creatives are known for. If you happen to catch these on their social media platforms or on TV, you'll probably have the same reaction as I did. I'm quite familiar with their work, but I bet you'll see why Anthony Jennings fit the bill. He's funny, good looking and very pleasant to see on screen. The brand knew he's the perfect guy to wear the bowl (and the crown), and use it for ramen too.
Congratulations Anthony Jennings! Your work really speaks for you, undoubtedly one of the most underrated actors in the country. I hope people will love you even more after this gig. Because the way you presented it, they're about to run to KyuKyu Ramen 99 stores and get those bowls for themselves. It's comforting, and makes you feel you deserve one at the end of the day.
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