VINCENT CO Led PUREGOLD Increases Availability of Affordable Essentials Amidst Uncertainties

The country is experiencing a circus over at the Senate and countless Filipinos are still experiencing poverty, high gas prices and commodities have gone up. Vincent Co, the President of top market brand PUREGOLD is making sure they're putting their priorities right by committing themselves to make sure that affordable and basic necessities are within reach in all their stores nationwide. 

They just launched "Always Price Packs", to help you and I with matters concerning inflation, something that has risen in the past few years. I'm these packs, products are being sold below 100 pesos and are going to be fixed so people have something affordable to get at tough times like these. Vincent says this is their mission, to serve Filipino consumers at difficult times and add how they understand what we're going. through, and take all efforts to reach the larger population in these times. Always Price Packs are designed to help ease the burden of consumers wherever they are in the country. He hopes this would also help their loyal customers to manage their budgets, but still get something of quality. 

This is their mission, to help those in the Filipino homes in these tough times. Go visit one near you to get them deals!

Puregold Recognizes the Role of "Sari-Sari Store" in MSME Growth

It's so heartwarming to see how small businesses, MSME's get the spotlight they deserve as part of the Sari-Sari Stories that Puregold released on their socials. It mirrors what is seen in the Philippines, and realize it's role, how significant it is despite it's size, that it has direct economic significance. This follows the previous parts called "Ways", "The Sign", "The Witness" which also discussed their connection to the community, to commerce and what people need. It's not just a story, but a show of resilience, of how it affects family life, plus this new one called "Pangalan". 

This part talks about how the normal Sari-Sari Store becomes a place of convergence in a community, and get what they need, when they need it especially when they need questions answered, or just plainly hang out. It is undoubtedly Filipino, which is pretty cool to see in stories like these. 

Now don't be surprised because you'll see some pretty famous folks like Jhoanna from BINI, Stell Ajero from SB19, even Skusta Klee. They tell a story of retail, and how it becomes an integral part of a community, and this economy. 

If you haven't been to a Puregold Tindahan ni Aling Puring Sari-Sari Store Convention, one will be happening in May. It's where brands and businesses offer crazy deals, with real people who own their stores, groceries and source it from Puregold. 

Here's a glimpse of the series, enjoy! 

Make sure you sub on the Puregold Channel on YouTube, and their socials as updates about the conference and more will be posted there. See you in May!

Community Fun Starts at Puregold Harkot Relay Run

Tons of runners had so much fun during the Puregold Hakot Relay Run last November at Burnhan Green Park. Totally different from the usual running event, participants had to pick up grocery items along the way for the 3 kilometer run. 

Going home with products from the country's top manufacturers must have been a treat for moms who belong from the UP Running Community, their husband an kids also began telling about the experience online when they began running out of space to sleep at home with how much they got to take home from the event, they want to participate in future ones, something they didn't expect to get with the 500 peso registration they gave for it. Plus the fact that they were able to do it with friends and family.

Casual runnenrs like Mac Crisostomo even loved the singlet, medal and program they got from the event. Dubbing it as the best they've ever attended, 25 kg rice bags were all carried, something that would last them almost 2 months especially in this economy. From groceries, toiletries, snacks and essentials, they took photos and shared their experience on socials, all being thankful for the generosity shown by the top supermarket brand. Some of them even sent their groceries to relatives in the provinces , to share what little they have obtained from Puregold Hakot Relay Run. 

Add to that the performajces of top acts G22, Kaia, Press Hit Play, with PBB Celebrity Collab Edition housemates Brent Manalo and Mika Salamanca, they were all loved by fans who waited for them for hours. Will there be a repeat of it soon?! Congratulations to everyone who participated!