Puregold Recognizes the Role of "Sari-Sari Store" in MSME Growth

It's so heartwarming to see how small businesses, MSME's get the spotlight they deserve as part of the Sari-Sari Stories that Puregold released on their socials. It mirrors what is seen in the Philippines, and realize it's role, how significant it is despite it's size, that it has direct economic significance. This follows the previous parts called "Ways", "The Sign", "The Witness" which also discussed their connection to the community, to commerce and what people need. It's not just a story, but a show of resilience, of how it affects family life, plus this new one called "Pangalan". 

This part talks about how the normal Sari-Sari Store becomes a place of convergence in a community, and get what they need, when they need it especially when they need questions answered, or just plainly hang out. It is undoubtedly Filipino, which is pretty cool to see in stories like these. 

Now don't be surprised because you'll see some pretty famous folks like Jhoanna from BINI, Stell Ajero from SB19, even Skusta Klee. They tell a story of retail, and how it becomes an integral part of a community, and this economy. 

If you haven't been to a Puregold Tindahan ni Aling Puring Sari-Sari Store Convention, one will be happening in May. It's where brands and businesses offer crazy deals, with real people who own their stores, groceries and source it from Puregold. 

Here's a glimpse of the series, enjoy! 

Make sure you sub on the Puregold Channel on YouTube, and their socials as updates about the conference and more will be posted there. See you in May!

Community Fun Starts at Puregold Harkot Relay Run

Tons of runners had so much fun during the Puregold Hakot Relay Run last November at Burnhan Green Park. Totally different from the usual running event, participants had to pick up grocery items along the way for the 3 kilometer run. 

Going home with products from the country's top manufacturers must have been a treat for moms who belong from the UP Running Community, their husband an kids also began telling about the experience online when they began running out of space to sleep at home with how much they got to take home from the event, they want to participate in future ones, something they didn't expect to get with the 500 peso registration they gave for it. Plus the fact that they were able to do it with friends and family.

Casual runnenrs like Mac Crisostomo even loved the singlet, medal and program they got from the event. Dubbing it as the best they've ever attended, 25 kg rice bags were all carried, something that would last them almost 2 months especially in this economy. From groceries, toiletries, snacks and essentials, they took photos and shared their experience on socials, all being thankful for the generosity shown by the top supermarket brand. Some of them even sent their groceries to relatives in the provinces , to share what little they have obtained from Puregold Hakot Relay Run. 

Add to that the performajces of top acts G22, Kaia, Press Hit Play, with PBB Celebrity Collab Edition housemates Brent Manalo and Mika Salamanca, they were all loved by fans who waited for them for hours. Will there be a repeat of it soon?! Congratulations to everyone who participated! 

PUREGOLD OPMCon 2025 Makes History: OPM Generations Showcased!

I'd be lying to you if I said I didn't despise going to the Philippine Arena because 1, it's too far, 2, travel is too tiring, and 3 if the artist is worth it. I reckon it's the same sentiment for almost anyone from Manila right? Well the folks from PUREGOLD got me thinking because as members, they'll be giving us VIP treatment plus a lineup of artists that NOBODY in the right mind could ever resist. Imagine, the BIGGEST acts in Filipino entertainment all in one place. The boys from SB19, girl group BINI, top band Sunkissed Lola, vixens G22, rising KAIA, artists Skusta Clee and talented Flow G in one stage made me say a resounding YES as soon as I heard it. Whatever hardship I'll be experiencing traveling there will all be worth it just as long as I see them all.

As you can see on the top photo, I'm a silent A'Tin and have that guy Ken as my bias. But no, that doesn't mean I don't like the rest, because I do. There's a reason why, because they've continued to represent the country, and really, they've made us all proud! This goes the same with the other groups in the list, and I just can't believe it happened. Plus, there's more. 

BINI with James Reid

KAIA

Sunkissed Lola

G22 was so hot!

Flow G

Skusta Clee

They did a collab too!

When SB19.went out, everybody just lost it!

The finale song was super sweet, a fitting end to see them all singing one song!

At the event, they also surprised us with other iconic artists that performed with them. Names like James Reid, Rico Blanco, Mayonnaise, Yeng Constantino shocked us. . . then went on and did collabs with each other. It was really crazy, but crazy good. I felt I was witnessing history, thanks to Puregold who put this together out of their own pockets. They also had free stuff given away by their partner brands like Nestle, Nescafe, Koko Krunch, Chuckie, Tide, Safeguard, Cream Silk, Surf, Champion and Colgate. There were more but I didn't get to see them so they will remain unnamed haha! 

PUREGOLD OPMCON 2025 was certainly one for the books! It made history, seeing them all in one place was just a dream come true. Whoever says there was a group or fan war must be crazy. They're literally friends, and I'm sure this is not the last time that PUREGOLD is doing this. Thank you PUREGOLD!