Showing posts with label Readers Digest. Show all posts
Showing posts with label Readers Digest. Show all posts

Trusted for a Reason: URATEX's 17th Most Trusted Brand Award and 57 Years of Excellence

Saturday, April 05, 2025



URATEX is celebrating their 57th Anniversary and this means, it's the perfect day to have a field trip at their biggest plant located in Plaridel, Bulacan. 

I've seen their other plant in Alabang, Muntinlupa and standards, it was already huge! So having the opportunity to see this other one up north would get to tell us how they manage to keep up production for Filipinos who love their products and sleep because URATEX exists!

We were welcomed warmly not only by their executives, but by their employees too, no wonder they're the MOST TRUSTED brand for Mattress Category (Platinum) in Readers Digest Trusted Brand Awards. These are voted by consumers which says a lot about the well loved foam magnate.



Production Supply Unit Head Hecto Go says "This is the largest out of 39 plants we have in the country, it's a pleasure that you are with us today. We hope this will be a fruitful tour, and we see this as an opportunity to showcase the best quality products Filipinos deserve. We have a strong team and we continue to grow. After a few years, we hopefully could expand even more than 39, perhaps 50. We will make sure to give quality and affordable mattresses to lie on."

Their Executive VP for the RGC Group of Companies Mr. William Lee adds "In 2020 we invested in automation, you will see that all later. I'd like to thank you for sharing your time with us."

They greeted us with their tagline, "Magandang Gising" which means Good Sleep, a thing they seriously want you to have each time you lie on their mattresses. They have acquired the most advanced foam machines from Germany and currently, only 3 are in the Philippines of which 2 are in their Plaridel plant and the other one in their Alabang plant. We were also there to meet their passionate employees that man everything, from raw material to final product.

The URATEX Plant Tour 

The first room is a cold one so the raw materials are conditioned to make them consistent right from the very beginning. Tanks carry over 300 meters of foam, capable of producing over 700+ mattresses. They leave it here for 2 days.




The other containers are for additives and colorants so your foam looks good.



Mixing happens here, they pour the liquid and it expands to size in a conveyor belt.



From liquid state, it expands like this and go through a series of cutters and shelves to dry.


They have a laboratory for research and development who tests the formula in small batches so when they are making it in the huge machine, they won't have issues anymore.



They also do physical tests to make sure foams are of standard, to test firmness because people like different kinds of mattresses either soft, hard or in between.




They cut them every 13 minutes and put them in racks to dry.


They have other warehouses to store what was produced for the day, and then have another place to cut things according to customer needs.


They use conveyors to transfer it to other buildings which is part of their automated processes. 


The dry and cured foams are stacked in their warehouse until you need them.


They cut them to size with very hot wires or sharp industry grade cutters. It felt like hot knife on butter.


They use huge overhead cranes to stack them.



They put it in covers as per their packaging requirements. It is still part of an automated process to lower the costs.



On the mega bedding line, they have 2 things. One is the All Foam, and the other is the Spring Mattress. They also combine foams to achieve that sweet spot where you don't have back aches when you wake up in the morning. They are called Sleep Specialists for a reason.


They also use special techniques so you don't feel the person beside you move in the wee hours of the morning. It was so nice to see that part!



Their Ortho and Tri Fold mattresses are a combination of foams. These (2nd photo) are pocket springs inside your foam,.they did this so it doesn't move on other parts of the bed. The weight stays there as it is layered and individually packed. They also use fabric and foams to make sure you get the premium feel.


They have huge sewing machines, all industrial grade so all of them would have covers before packing.




This becomes those viral "Mattress in a Box" that is a best seller from URATEX. They vacuum pack it then de-roll to become your new mattress. 



First machine flattens and vacuum seals it, the other rolls it. Then workers put them in a box and send them to stores.



They transport it with a fully electric vehicle that they can use the whole week without worries of number coding. This is something they want to do extensively with all their fleet.

They are also using renewable energy for the whole plant. They are also planning to put up solar panels by early next year. Right now they are 58 percent compliant and want to aggressively become all renewable in 2026 or earlier. So if you want to partner with them, just ask!



57 Years of URATEX: Tried, Tested and Trusted



17 consecutive years of getting the Readers Digest Most Trusted Brand deserves a celebration. At the Ronac Lifestyle Center in Shaw Boulevard, the folks from URATEX and stakeholders from different industries raised their glasses for them... and their passion. 





Ms. Naty Cheng says "Foams were easy to destroy and of low quality in the past but we improved it to last over 5 years. In the early 1970's, we had issues with car manufacturers and we had to be supplied by foreign corps. Standards are high. This is why we are successful. We only started in a garage in Pasay. It was a decision our founders did, this is why we are where we are today! We do not cheat our customers, we give even with small margins, and give our best all these years. This is why we are trusted."

William Lee their EVP for Furniture and Bedding adds "URATEX started small, and now we are the biggest factories in Asia. 39 locations all over the Philippines and Mr. Cheng tapped me for the expansion program. The different manufacturing industries I saw in Germany, Japan, the US, even Africa, we learned about their best machines and got them here. We persevered, worked with our customers for their needs, some have been our partners, now family with professional and personal relationships. It is a team effort, mabuhay to URATEX! We believe in continuous improvements, our foaming machine is one of the most advanced in the world. Our customers trust us, and we show them why."

URATEX is currently using only 15 hectares of their current 45 hectare land in Plaridel Bulacan. They plan to nurture what is existing, then develop and innovate the rest. Expansion is just beginning, and things are looking good with the very passionate people of URATEX. When people recognize your efforts and see value in the products that comes out of your plants, it means you are successful, and they truly TRUST you 

Thank you to the nice people of URATEX who made this day extra fun for us, and congratulations on getting your 17th award from Readers Digest!

They are TRUSTED for a reason.

COW

VICE GANDA, ALYSSA VALDEZ, Noli De Castro, Atom Araullo Among Recognized at Reader’s Digest Trusted Brands Awards

Monday, March 25, 2024


Every year, Readers Digest Philippines has been tapping an independent survey agency where Filipinos get to vote the best of the best trusted products, services and personalities. Contrary to talks, they need not to be a subscriber of Readers Digest to vote for their favorites since they started this and yes, they are the ones who commission every year. Several of these brands, people, actually have been recognized for several years. 

The methodology, the way they do the surveys are still the same. In the Philippines, the sample size is around 2000, but have 8000 individuals overall for the Asia Pacific market to do this in different regions. Being in this list just means you're trusted by Filipinos, and it is indeed important to a lot of people especially for those who look for quality, and the best in the different industries. The celebrities who got the awards this year include Former Vice President Noli De Castro, good looking broadcaster Atom Araullo, Volleyball Phenom Alyssa Valdez and the Unkabogable Vice Ganda.

Here's the complete list of awardees this 2024!

Most Trusted News Presenter is Former Vice President Noli De Castro

Most Trusted Presenter for News and Current Affairs is Atom Araullo

Most Trusted Sports Personality is Alyzza Valdez

Most Trusted Variety Talkshow Host is Vice Ganda


Platinum Awards

Bank went to BDO

Credit Card also went to BDO

Drugstore/Pharmacy is Mercury Drug

Health and Beauty Retail Store went to Watsons

Life Insurance went to Sun Life

Mattresses - URATEX

Milktea - Macao Imperial Tea

Pen - Pilot

Travel Insurance - AXA

TV Network - GMA Network



Gold Awards


Travel Insurance - Pacific Cross

Air Conditioner - Carrier

Air Conditioner - Panasonic

Washing Machines - Panasonic

Vacuum Cleaners - Panasonic

Optical Shop - Ideal Vision

Airfreight - J&T Express

Refrigerators - Sharp

Washing Machines - Sharp

Washing Machines - Whirlpool

TV Network - ABSCBN

Cooking Oils - Baguio Oil

Drug Store/Pharmacy - Watsons

Investment Funds - BDO

Consumer Loans - BDO

Life Insurance - AIA

Health Insurance - AIA

Life Insurance - AXA

Health Insurance - AXA

Personal Computers (Desktop, Notebook, Tablet) - Acer

Natural Food Supplements - USANA

Plasticware - Orocan

Travel Insurance - BDO Insurance

Here's the acceptance speech done at the awards night, please, enjoy!


Cheers to all the winners, and I hope they do the Filipino public good as they put their trust on your brand's name all these years.



COW

Reader’s Digest Outs Most Trusted Brands and Personalities Award for 2022

Saturday, April 23, 2022



Reader's Digest is celebrating their 100th year and last April 8th, they got us to cover the awarding ceremonies for the Most Trusted Brands and Personalities in the Philippines. This is an annual event where patrons decide the best of the best in different products, services and people in different industries. It also brings the brand prestige, that in a multitude of names out there, they're the ones that Filipinos trust the most.

The Garden Ballroom at the EDSA Shangri-La Hotel Manila was actually packed with executives and CEO's, representatives from different companies who were there to receive their awards. Entertainment was provided by world class singer Hannah Precillas from Sparkle GMA Artist Center. Present also on the occasion was Reader’s Digest Asia Pacific Advertising Sales Director Sheron White who gave welcome remarks and the awards for the brands that day.




Reader's Digest Editor in Chief Ms. Louise Waterson says "For consumer brands, it is hard to secure trust. This takes years to establish and nurture. Though hard, we have seen that happen this year even if we're undergoing hardships amidst the pandemic. They are living up to serve the consumers who are vital to their success. Congratulations to the winners!"

Gold Awards went to these brands:


Air Conditioner – Carrier and Condura
Air Freight/Courier Service – J&T Express
Air Purifier – Sharp
Baby Store – Mothercare
Consumer Loan – BDO
Cooking Oil – Baguio Oil
Face Mask – CopperMask and Indoplas
Investment Fund Company – AIA and BDO
Life Insurance – AIA and Manulife
Milk Tea Shop (new category) – Macao Imperial Tea
Optical Shop/Store – Ideal Vision Center
Personal Computer – Acer
Plasticware – Orocan
TV Network – ABS-CBN
Washing Machine – Sharp and Whirlpool

They also announced the winner for Platinum Awards

Bank – BDO
Broadband/Fibre Internet Service – PLDT Home Fibr
Credit Card Issuing Bank – BDO
Life Insurance – Sun Life Philippines
Mattress – Uratex
Optical Shop/ Store – Executive Optical
Pen – Pilot
Pharmacy/ Drug Store – Mercury Drug
TV Network – GMA Network

Familiar names also were seen on the Most Trusted Personalities award.

Jessica Soho for Most Trusted TV News Presenter
Mike Enriquez for the Most Trusted Radio Presenter
Senator Manny Pacquiao wins Most Trusted Sportsperson
Vice Ganda also got the Most Trusted Entertainment/Variety Presenter


If you would want to see the complete list of winners, check out Readers Digest Most Trusted Brands and Personalities on their April 2022 issue. Congratulations to everyone who made it on the list!



COW