38th AWIT AWARDS Gets Powered by VIBE PH at MERALCO Theater

Tuesday, November 11, 2025



The 38th Awit Awards is very near and this year is going to be a LOT different as it is going to be powered by the folks from VIBE, the awesome OPM lovin online and TV show on TV5, Cignal and their partner platforms. 

I've been watching them almost everyday and the fans of not just the artists actually follow their antics especially on weekends where they obviously prepare a whole lot of performances indie or mainstream fans would enjoy. Doing the Awit Awards would be something really fun as the organization partner up with MQuest Ventures, and poke a little youthful energy in the 38 year old body. 



It's going to be a huge celebration for OPM and PARI (Philippine Association of the Record Industry) which holds this show every year. With the mission to push OPM forward, they'll be preparing to showcase some of the country's hottest acts, including some of the year's awardees and generations of performers the country has produced. 

The show will also be directed by newly joined legendary star maker Johnny Manahan, and Vibe jocks Dylan, Elijah, Joao, Ana, Maxie, Paulo, Kych, Queenay and favorite boy Ryle Santiago. Telling folks about side quests, red carpet and backstage happenings will be the Vibe Gen V guys and gals who have in recent episodes have gotten a huge following too. This will all happen on November 16th at the newly renovated Meralco Theater. It'll be streamed live on Vibe PH, TV5, MQuest Ventures and Awit Awards Facebook pages and their affiliates. This is going to be heck of a lot of fun!


COW

ZELLE Sets Ablaze Her Comeback with New Single MARTIR


After a grueling 13 years in Sweden, OPM artist Zelle is back in the country for new music, a new perspective with empowerment, her truth and the process of healing. Her single "Martir" talks about the trials and tribulations of love and the complexities of relationships.  

This resurgence didn't come easy as it stemmed from her own life experiences which happened recently, a matter that compelled her to go back to the country. 

She admits experiencing depression, but realized how she could use music as an expression. It was something that she knew was important, to use it to heal. Her gift is now being used with intention and fervor, which is why her music feels more genuine than ever. A way to show her truth, and strength which she hopes to also inspire other women. 


Love certainly is still part of her songs creative process, but says she uses a more psychological aspect in writing about it. She shares how one shouldn't lose their identity while experiencing love. That's a pretty strong statement!

She now is doing gigs and tours with a dependable band. With John Abiathar De Leon on drums, Archie Salvador on guitar, Chester Ventura on violin, and Jing Gonzales on bass plus a few more people in charge of production, she's ready to perform in different stages, here or elsewhere. She's also preparing a release for another single "Liberate Me" which she's doing soon. In the meantime, listen download and stream "Martir" on all streaming platforms and take that awesome healing and feisty journey with Zelle.


COW

Majestic Views, Art and More at the Santa Maria MUSIC and FILM Festivall



The Sierra Madre mountain range has once again been the talk of the town as it played a part in slowing the track of the recent Super Typhoon. This starts from the province of Cagayan to the south in Quezon, but did you know that the Santa Maria Music and Film Festival (SMMFF) is also happening here? I distinctly remember the 2023 run when they featured various films, musical acts while nestled in the great outdoors! With the  theme "See What Others Can't" they've managed to celebrate year after year with the 2025 edition happening at the founder Jennifer Maliwanag's family mountain property in Santa Maria, Laguna (which is also part of the range). 

It's pretty remote and atop clouds in the morning, but this didn't stop them from featuring even more participants this year. Imagine, having 39 films from 17 different countries Australia , EU, Canada, South America, the US and a few from Southeast Asia) all to be showcased in this year's SMMFF. All of which are being celebrated, and to make this platform be their voice, and allow us to experience their different stories (and See What Others Can't). 


Quarter Finalists include Cotton Candy by Jesse Klick of USA, To Be Anders Widmark by Peter Östlund of Sweden, Image Dance by John Dawson also from the USA, First Refusal by Courtney Sanello from the USA, American Pot Story: Oaksterdam by Ravit Markus & Dan Katzir from the USA, Reborn by Ken Izumisawa of Japan, Castle in the Air by Jess D'Aguanno of Australia, Clout Chaser by Lubomir Atan of the USA, The World of UConn Stamford’s Campus Library by Dorian Robinson of the USA, Inspire Me by Geoffrey Fighiera of France, Chance Encounters by Hasi Eldib of Canada, Guiding Light by India Anne Mitchell of the USA, Life in Tandem by Joseph Litzinge & Mia Grimes who are also from the USA.

This will happen on my birthday December 6th from 4-8:30PM at the Santa Maria Open Air Cinema located at 143 Summit Barangay Pao-o in Santa Maria Laguna. If you want to experience it, visit their official website santamariafestival.com and register for a seat. It'll be one awesome day to see and feel music, film under the sky and stars!

This is organized by Jennifer Maliwanag (Festival Director), Rex Lopez the Producer and Creative Lead, and Jerico Maliwanag a Film Creator and Communications Lead for this year's SMMFF.



COW

Shining Bright: CHARO CORDIAL and MADDOX JEWELRY

Saturday, November 08, 2025



Took a trip way east to Marikina City to visit the physical showroom of Maddox Jewelry. We got to talk to Madame Charo Cordial, the viral online seller, entrepreneur and businesswoman who made her small venture into a gold and diamond empire that it is today. 

She had very humble beginnings. Brought up in a small town where farming was the premier industry, her parents had her take up Agricultural Engineering in college. During the pandemic, she just had the the opportunity to delve into jewelry (among her other passions), and that's where Maddox Jewelry started. When we met her, her demeanor was very warm and welcoming. With her fascination for all things gold, she got so busy these past few years garnering not only a huge clientele but celebrities, some of the biggest names in the entertainment industry. The difference between her and the other online sellers is that she's got a physical showroom in Marikina (AZDM Building) where she conducts appointments for those who want to see the jewelry before they purchase it. 

Here's what we saw there!


We asked her about making investments on jewelry and what is the best time to do it and she said "There's really no BEST time to do it but NOW. As you may know, gold value is increasing over the years and if you don't get it early, you won't see the value grow. I've seen several of my clients who purchased gold and diamond pieces in the past and in a few years, the value is now 5 times of what it was then."

She adds "Jewelry is not only for women, but men too. We have several pieces that are unisex especially the classic designed ones that can be worn by men or women. Aside from that, we have celebrities like Mark Herras who got earrings with diamonds in it. (Tried to find it on display but they said it's all sold out!) We have them in different colors. We have blue diamonds, green diamonds, something that would fit your personality. We'd gladly accommodate you here as we have people who could assist you to choose the right sparkle you need for your jewelry."

Here's a bit of our talk with her that evening:


As you may have heard, her clients are mostly other jewelry sellers that source most of their wares from her. She also wished for a few A list celebrities to collaborate with her since she also does content on TikTok and Facebook. 

Her Facebook page is her only selling platform, and streams are regularly done live and deleted right after because most of the sales are done only during livestreams. If you're interested, go follow their page and watch out for schedules, it's mostly from 6pm to 12am and they're quite keen on helping entrepreneurs to start their own businesses. If you've been wanting to start your own collection, they have people to help you at their Marikina office. 

Their showroom is pretty full most of the time, it might be wise to ask for appointments through their contact numbers there. I'm off to buy a few very soon. Remember as she says, the time to invest in jewelry is now!

Super nice and very humble, she's shining bright indeed. Thank you and congratulations Ms. Charo! Here's wishing you could help more people and continued success in the business! 


COW