Took a trip way east to Marikina City to visit the physical showroom of Maddox Jewelry. We got to talk to Madame Charo Cordial, the viral online seller, entrepreneur and businesswoman who made her small venture into a gold and diamond empire that it is today.
She had very humble beginnings. Brought up in a small town where farming was the premier industry, her parents had her take up Agricultural Engineering in college. During the pandemic, she just had the the opportunity to delve into jewelry (among her other passions), and that's where Maddox Jewelry started. When we met her, her demeanor was very warm and welcoming. With her fascination for all things gold, she got so busy these past few years garnering not only a huge clientele but celebrities, some of the biggest names in the entertainment industry. The difference between her and the other online sellers is that she's got a physical showroom in Marikina (AZDM Building) where she conducts appointments for those who want to see the jewelry before they purchase it.
Here's what we saw there!
We asked her about making investments on jewelry and what is the best time to do it and she said "There's really no BEST time to do it but NOW. As you may know, gold value is increasing over the years and if you don't get it early, you won't see the value grow. I've seen several of my clients who purchased gold and diamond pieces in the past and in a few years, the value is now 5 times of what it was then."
She adds "Jewelry is not only for women, but men too. We have several pieces that are unisex especially the classic designed ones that can be worn by men or women. Aside from that, we have celebrities like Mark Herras who got earrings with diamonds in it. (Tried to find it on display but they said it's all sold out!) We have them in different colors. We have blue diamonds, green diamonds, something that would fit your personality. We'd gladly accommodate you here as we have people who could assist you to choose the right sparkle you need for your jewelry."
Here's a bit of our talk with her that evening:
As you may have heard, her clients are mostly other jewelry sellers that source most of their wares from her. She also wished for a few A list celebrities to collaborate with her since she also does content on TikTok and Facebook.
Her Facebook page is her only selling platform, and streams are regularly done live and deleted right after because most of the sales are done only during livestreams. If you're interested, go follow their page and watch out for schedules, it's mostly from 6pm to 12am and they're quite keen on helping entrepreneurs to start their own businesses. If you've been wanting to start your own collection, they have people to help you at their Marikina office.
Their showroom is pretty full most of the time, it might be wise to ask for appointments through their contact numbers there. I'm off to buy a few very soon. Remember as she says, the time to invest in jewelry is now!
Super nice and very humble, she's shining bright indeed. Thank you and congratulations Ms. Charo! Here's wishing you could help more people and continued success in the business!
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