There's no stopping MEGA Prime Foods as they take homegrown Filipino brand Mega Sardines in more territories in the US as part of their global expansion efforts, and certainly, these are exciting times!
They've been concentrating in the US market and now they're rolling out their products into 2,750 stores of Kroger and their affiliates. This also includes Mariano's, Fry's, Dillon's, Pick and Save, to hopefully have everything in place by mid September.
That means a Filipino brand is competing, growing in the world stage and that is BIG news. Kroger has #2 market share and is a 180 Billion Dollar listed company. The products they have usually are in Asian stores are n various countries but this time, they're going to be in grocery stores US wide, and worldwide.
Marvin Tiu Lim, MEGA Prime Foods Chief Growth and Development Officer says "As we look further ahead, our dream is to become the world's number one brand of sardines!".
CEO of MEGA Prime Foods Michelle Chan says "Today is an important milestone for us. The US is the biggest consumer markets in the world. There is a demand for healthier, more affordable brands. We believe the humble sardines has a better opportunity in America. Kroger has millions of customers around the US and we came there with a dream. We met with them and learned how to place our product in their shelves. That was in Cincinnati, and Alex Eala was playing in the tournament in the same state at the same time. Filipinos can compete in one of the US biggest retailers. We can only say "Thank you Lord!". Mega Sardines is a Filipino brand , and this is just the beginning."
International Market Partner of Turnaround Artists James Michael Lafferty says "The Philippines then was great, and I told my students to not put your head down with those that have a Harvard MBA. I tell EJ to think beyond the SEA Games, like him, this is a world class company. I flew to Cincinnati and introduced them Mega Sardines. A French lead said it was great, the best he's tasted. This is a great moment, I'm glad to be able to be part of it."
Founders William and Marylou Tiu Lim adds "It's very hard to penetrate the US, usually in the ethnic aisle, but now we can have our fresh catch sardines in the shelves from here on. We are the only ones who have their own ships, and the nutrition you can get is great. With your help, this will happen. When we started, we didn't know how we will introduce the Philippine brand to the US market. Now we have a low cost, sufficient raw materials, and is going to be available in the global market. We have the supply, thanks to Jim for telling us how we can be globally known. Having good sardines and being certified by the WMA, we are the fishing company that can catch, can and distribute quality products. We are exceptional, not just ordinary food, but health benefits are good. The direction is expanding worldwide, and we are proud to represent the Philippines."
Fresh fish, lovely sauce, that's what Filipino people want on their table. Now that there's a bigger opportunity in the US, this in turn will be a good thing and will supplement the price for production in the local market. They also have assured that there will be ample supply as they follow a fishing band made by the government agency. The only way is up, so congratulations to MEGA Prime Foods and Mega Sardines! You definitely are going to get that number one spot soon!
No comments:
Post a Comment