Fire and Ice Entertainment Signs New Artists, Unleashes Exciting Acts This 2026

There's really no stopping Fire and Ice Entertainment this 2026 as they launch more talents, concerts, shows and several movies this 2026. 

This is the handy work of their people from Fire and Ice Live!, Fire and Ice Music, Fire and Ice Studios, Fire and Ice Media, and their brand Fire and Ice Consultancy. They've been working hard to put up live events, theater productions, films, TV series, and cultural consultancy services for a lot of people. It's a haven for artists that is sustainable, built on making sure authorship and collaboration happens when needed. CEO Liza Diño Seguerra always believes in long term support for projects and with these 5 new brands, they would be able to ensure audiences get their money's worth, and they're excited for you to know what they've got up their sleeves.

This is the handy work of their people from Fire and Ice Live!, Fire and Ice Music, Fire and Ice Studios, Fire and Ice Media, and their brand Fire and Ice Consultancy. They've been working hard to put up live events, theater productions, films, TV series, and cultural consultancy services for a lot of people. It's a haven for artists that is sustainable, built on making sure authorship and collaboration happens when needed. CEO Liza Diño Seguerra always believes in long term support for projects and with these 5 new brands, they would be able to ensure audiences get their money's worth, and they're excited for you to know what they've got up their sleeves.

Their shows:

Being Ice LIVE! at the New Frontier Theater this February 27 

Artist: Ice Seguerra, planned tour in Australia and Europe 

Love, Sessionistas on April 18 at the Waterfront Cebu Hotel in Cebu City

Sittiscape: The City of Bossa on May 17th at the Newport Performing Arts Theater in Pasay City

Artist: Sitti Navarro

 

 

Divine Divas : Divine Rules the World on May 31st at the Newport Performing Arts Theater 

Artist: Divine Divas 

Fire and Ice LIVE! and Fire and Ice Studios will also mount Still Alice on September 27 to October 5

Night, Mother on November 26 to December 5

Fire and Ice Music: Building Artist Centric Careers

They also announced the release of several EP's like Tamang Panahon of Ice Seguerra, Always You of Louise, Divine Rules the World of the Divine Divas, and Still Here of Princess Velasco.

The Films:

Aid by Brillante Mendoza

Karaoke News by John Paul Su

Becoming Ice documentary by Tey Claymore

Funeral Flowers by Liza Diño and Ice Seguerra

Island Girl by Fire and Ice Media and Ice Seguerra

The Series (currently in development)

Never The Bride by Liza Diño

Behind the Line by Liza Diño

Talk Sheets by Ice and Liza (their second podcast season)

They also have signed their new talents, which includes super talented acoustic singer and musician Princess Velasco, new belting powerhouse Louise, drag superstars Brigiding winner of Slaysian Royale, first RPDR Ph Winner Precious Paula Nicole, and National Mouth Queen and Shoot record holder Vinas Deluxe. This also of course includes Ice Seguerra as a talent too. Here's what happened at the media conference a few days ago: 

Ice says "I never imagined that it would become as big as this. I learned a lot throughout the years and it's not just work, but being ethical, and if you are doing it with Fire and Ice artists, they wouldn't be a headache. This is just the beginning. The struggles will always be there, but I'd like to think we're both insatiable. It's just going to be different each time, we welcome that because it gives us experience to deal with it. When Liza ended her time with FDCP, the papers for Fire and Ice was on our table, all approved and done. If we didn't see that as a sign, we would be crazy. Now we've grown big, and I can say we were given what we could do. We won't be happy if one of us would be hungry, we'd do it with everyone would be happy."

Liza added "Ice is an authority in the room, her ideas, it comes naturally because of her experience. He knows everyone, from utility to crew by first name. He knows what longevity is, shares values, very generous with our artists. He's a pillar in Fire and Ice. Our company was needs based, we were working with 8 people, and woke up one day that we were having a lot of projects, initiatives, and so we had to hire more people. It was organic, not planned, Ice met Louise because she was a judge in a Taiwan show. We didn't plan, it was just the natural thing to do to maximize their visibility, to help their music career, we had to create content, and later on now have about 30 people creating music, production, and we have standards... where we are now is a response to what we needed at this time. We connect people, and it came naturally to partner, and trusting people is difficult. People see our struggles, one time we had 10 thousand in one of our accounts, because we are self funded but we believe the universe gives us the things we CAN handle. Even if it's a struggle, we do it as long as we are creating executions not just for us, but for our audiences, they won't tell us they've been shortchanged about experiences we put out there."

This is just the tip of the iceberg, there's plenty more plans for their artists and we've seen a small portion of it during the event. You should equally be excited about what they will be doing this 2026, and the shows they have beyond that. They will take good care of them, their careers, and their passions. 

LGBT Themed Piece "CHOOSING" Gets 2nd Run at Doreen Blackbox Theater at Ateneo This PRIDE MONTH

To be openly out and gay may be quite an easy feat for some, but not for everyone. With a non redeeming society, mostly tolerating folks, r@cists and obvious big0ts around, it's super hard to even exist. It messes up your psyche, less time to understand the situation, yourself, proving how crazy this world we live in, when all they want is the same rights as you do, LOVE, and understanding.

During Pride Month last year, real life couple Liza Dino and Ice Seguerra took chance on a queer theater production of CHOOSING. It's a play about the intricacies of love, relationships, pronouns and queerness. This is under the direction of Dr. Anton Juan. It was unusual, but easy to digest, relatable in so many ways especially for those who lived in the 90's and generations after that. They're having their second run this coming June at the ARETE Doreen Blackbox Theater at the Ateneo De Manila University grounds. We were given a preview of it a couple days ago, and they've done changes to the script and story mostly on Act 3.

A very emotionally charged preview of CHOOSING

Dr. Anton Juan told us "I asked them to ask questions about themselves, I gave them direction of thought. This time it's built on that, and the moment, it's almost like characters start in the middle of their lives and I gave them the ability to gather themselves. This is where the play is being directed and built. It's continuous, and I allowed actors to do that. Theater becomes not just for the stage but for people who watch it. I think the straight sectors would learn the most. It's the freedom of love, it's about choice that makes us free. This is the reason we want it titled CHOOSING. In the world there are so many pronouns. I asked them to bare themselves, we started to talk, the concept of who I am or if I am a goat, abuse, many things that are common to everyone. I like to resurrect the memories, with music, it's beautiful and is like a portal, it becomes vast and bigger. You must be careful in what doors to open and close. Did you notice plays today are choreographed? I look at lines as language and space, how to move, approach, ways to say you love or hate a person. I was trying to distill their lives and what they've gone through."

Ice says "The song is actually a monologue but Liza and Direk Anton felt like we needed it. That was about hypothetical love, we edited it to a song with Vince de Jesus, and it's called 'Lost in Time'. When we came out, there were a lot of people who approached her and just told their stories without even doing it. More than the topics being shown here, is that we always go through these crossroads, we need to talk and get to the bottom of this. Liza and I have been together for a long time, but we are still the same because we talk about it. There is commonality and we could move forward to say what we want to say and stop there without listening to the other party. We talk about it even if it hurts. If you remove labels, the story of Mitch and Stella is universal."

Liza adds "That's exactly how it played out when it happened, that it was not synonymous with cheating. That's whe I realized that Ice was a man. The way they talked about it was just like watching a series. He didn't know where I am coming from, it went to a point that I had to watch it to understand. There's also a lot shared with us by a support group, their discoveries, on how they realize the dysphoria. There's a huge part of this play that I had to re-write especially on the third act, Ice and I are still going through that. We are confused for the most part, but when the opportunity comes we ask where we are and where we need to support each other. It was a blessing that I was the one who wrote it, I couldn't make it concretely talk about transformation. I researched about it so much that I saw how we could no longer be part of that future. You see how emotional we are when we do this. A big issue here also is the voice, it's a huge change and what people go through in situations like these. I hope people see what we struggle about, and the conscious decision to still choose each other despite the trials. I hope this can inspire, see themselves in us, you can't do this alone. This is about choosing to love."

Here's our interview with them after that very emotional preview:

Liza adds "Transitioning needs an entire shift of mindset to become the support system. Sometimes people don't think about that person, because they are also going through something. It's a very complex decision, hence the discussion between Stella and Mitch."

Ice ended the talk saying "I chose her, and she is the only one I wanted to choose. She's the only one who can give me the happiness, the excitement, and safety that I'd want to have. I don't want to share that with anybody else. Anytime we have a discussion, we always go back to asking how we can by happy again, because this is not us right now. That's been our anchor ever since."

Choosing to talk about the feelings we have may be shallow for some, but we all need to talk about it. To resolve conflict in relationships, choosing to talk about the hard things will resolve a LOT. If you want to get tickets to the show, you can get it via the Ticket2Me app or the official website ticket2me.net. Shows will be on June 6th-8th, 13th-15th which are weekends. The Doreen Blackbox Theater is a very intimate venue. Go bring your friends and family along and talk about it after the show. Can't wait to see the changes on the show.

Ricky Lee's "PARA KAY B" Gets Stage Run This March

Super good news for those who adore Ricky Lee's works, as LA ProdHouse and Fire and Ice Live! takes the best selling novel "PARA KAY B" to theaters this coming March 14 to 30 at the Doreen Black Box Theater, ARETE Wing of the Ateneo De Manila University. This is a stage adaptation of the well loved story (stories that is) that talks about love, romance and some hurt in between. Surely this will be a very interesting take on something a lot of people were able to relate to even after years of its inception.

We got to talk to the stars of "PARA KAY B" plus producers Ice Seguerra and Liza Diño-Seguerra this morning about the show and they're equally excited to see it, here's our video coverage! 

This is created for the stage by Ejay Castro Deldoc (a Palanca awardee) and directed by Yong Tapang (who's done remarkable production in the past). They also are partnering with Tunog at Liwanag sa Teatro. But there's certainly more interesting things to see in the show.

5 women named Bessie, Ester, Sandra, Irene and Erica divulge their life stories with a front row seat to their different kinds of love, relationships and realities. They had us see a glimpse of it, and it was crazy... crazy good.

Ice says "Different people, different ways of looking at love. Some are fools, some believe in forever, some remain cynical. Do you believe only 1 out of 5 people get a happily ever after?"

National Artist Ricky Lee pronounced "To tell you the truth, out of the multitude of novels I had, this is the best selling one up to this date. I made this in 2008, I suppose people like to read something that would give them pain. I think if they're too happy, it wouldn't be as adventurous. I think if its more painful, they could remember and carry it more. I've seen and heard people read it multiple times, pick it up when there's a typhoon, to read it all over again."

It's interesting, feisty, and fun to see it on stage. If you would want to see more of it, go see "PARA KAY B" at the ARETE in Ateneo De Manila University. People loved the novel, and surely, you would love the things they plan to execute at the theater. See if you'll get to be one of Lucas' characters, relate in it in so many ways.

Tickets are available via Ticket2Me.net or the app with the same name if you wish to watch the show.