CreaTV Management Inc. Launched!

The start of CreaTV 

Looks like big things are happening in the influencer space as CREATV Management Inc. launched their content creation and influencer marketing firm last January 14 at The Barrington Place, Congressional Avenue in Quezon City. 

Their goal is to make sure brands and businesses get to connect with content creators and influencers and get a grasp of digital marketing needs easy. This is the brainchild of partners Edmar Estavillo (their CEO), Norvin dela Peña (their COO) and Gavin Capinpin (their CMO). With their knack for genuine connections and innovative moves, they want to bring social media management and troubleshooting (as they understand how the landscape changes fast in the industry) to the forefront and bring you genuine online presence when and where you need it.

CreaTV Management Inc. also will foster influencers so they become a tool and platform for collaborations and marketing executions so brands can expand their reach and businesses could flourish in this  digital age.

If you want to know more about them or join in the fun, visit their official website CreaTV.ph and be part of the team!

ZEINAB HARAKE Endorses Beautéderm Oral Care Line

After recently garnering a whopping 13 Million subscribers on YouTube, and having a total of 50 Million followers on social media platforms, your favorite girl ZEINAB HARAKE is taking another feather on her hat as the newest endorser of Beautéderm Corporation's Oral Care Line. This includes Koreisu Whitening Toothpaste, Koreisu Family Toothpaste, Etre Claire Mouth Wash and Etre Claire Mouth Spray.

 

Beautéderm  CEO and President Ms. Rei Anicoche Tan says "I remember asking my team of who would be able to do this as I've got celebrities in the Beautéderm brand. She's different as she's an influencer and the task is to communicate the message of our oral care line to an even wider audience. I needed someone young and thought of getting her, I was impressed that in a single live video, they already garnered thousands of views. When I watched her, she's super natural, she's not fake and just do it as a task (because we all know they sometimes are). There really is a clamor for her, a lot of people have asked for her so we did it. Zeinab represents the youth, the Gen Z's, and she is the perfect fit for the brand."

Zeinab says "I am so happy that I get to be one of the babies of Ms. Rei Tan. I've seen how she takes care of the people who endorse Beautéderm and this is such an honor. I promise that I will take care of the trust they've given me and I love you! I'm pretty new in the industry, I make videos, I never imagined that my followers would grow this much, for all the work we do I am happy to be part of Beautéderm." 

She adds "I told Mama Rei my crushes, I love Marian Rivera, she's always been my peg. I would love to be with her and the others who are also part of Beautéderm. I got a little shy when Piolo Pascaul commented on one of my posts and said my signature line "ARAT NA!". I also would like to do events with Dingdong Dantes if possible, because only Beautéderm has made it possible with their endorsers. There's no network wars here."

Here's a portion of the press conference a few days ago

Zeinab Harake will also be appearing in the launch of BEAUTéDERM Ayala Mall Cloverleaf (Sunday 3PM) and will be appearing with Jelai Andres, Ruru Madrid, Bianca Umali, JC Santos and Boobay. There will also be a meet and greet session if you meet the required purchase. So if you're raring to see them in the flesh, the time is now! 

Congratulations to Beautéderm and Ms. Rei Tan. Also to ZEINAB HARAKE for conquering odds and now is reaping the fruits of her labor. She's a very nice lady who deserves the best things in life because she's worked hard for it.

Get Obsessed with "The Influencer" on VIVAMAX

In this day and age, you’ve probably seen an influencer strut their stuff on social media channels. It’s a shortcut to stardom for some, while others use it for other things.

Yexel is an influencer, one that has a dysfunctional family, living quite a fake life. He goes out with friends, some to spend the night with. But in one of these parties, he meets Nina... one that would change his life.

Yexel becomes a kid in a candy store initially. When he’s with her, he takes on Nina like a ravaging hungry testosterone filled maniac who doesn’t want to be far from her... that's til she mentions how she wants to become more serious, but Yexel obviously wasn’t into that.

Unbeknownst to Yexel, Nina has her own secrets. Yes, the film will be really packed with lots of scenes that VIVAMAX is known for (almost half of the scenes will be like that). It’ll get really really overboard once Nina starts taking out her real personality and all hell breaks loose.

This script is interestingly written, at the helm of Quinn Carillo I'd liken her style to be of Quentin Tarantino, she doesn't mind how much shock factor her story is and it's something that you'll look forward with her work. Albeit this is the first time Direk Louie Ignacio is tackling this genre, it was well executed and done realistically, researched well.

You will be a little exhausted at the end of this movie, feel how they'll be trying to connect what's happening in some of the darkest sides of the influencers they got these stories from; because Direk Louie says, this is something that they wanted to show, something so real that they wouldn't be defending much on the story line of "The Influencer" which comes out on August 12th.

We've seen Sean De Guzman in his other projects, but this by far will impress you even more. Cloe Barreto sits even crazier, when you think she's done that in her past films, this will put her in an even higher form. You'll take her as the woman who's going to be seriously insane, and it'll be a good thing.

You can download VIVAMAX on the App Store, Google Play or the Huawei App Store too. They have subscription plans that you can save a lot from if you get the longer subscription time. See how you too can become OBSESSED with it and other shows on the platform. This is produced by 3:16 Media Network, Mentorque Productions and is exclusively shown on the VIVAMAX app.

Not for the faint of heart, not for kids either!

Passion: An Indespensible Ingredient in Blogging

The era of blogging is still alive in the country, which for me - is still in its infancy. I believe we've barely scratched the surface; as the expertise and passion required to be in this industry has been satisfied by the skin of one's teeth.

I've been writing online since 1995. I started doing journals of my life, of goofy personal anecdotes as I was already building websites and didn't have content for them during the dial up era. My official hosted website started around 2003 as I've seen a surge of it of sorts in the US. I felt there were barely a few blogs in the Philippines and most of them were transcribed in Filipino which I wasn't too confident writing with. It was awesome to have been able to talk to them (US bloggers) while I was starting, I got the advice I needed from industry leaders/professional bloggers whom I could learn from early on.

 

I started covering local events in Manila and saw how my writing passion could help businesses and startups be known on the web. This started the expansion of my network as I got to be recognized with the value of what I write and see conversion first hand as people started to tell me about what I wrote about this and that product. In 2010, I got bit by the photography bug and bought my first DSLR camera. With it, I combined my love for fashion, photography and  writing appearing in Philippine Fashion Week, fashion shows, bi annual brand shows (the biggest in the country) and got to see the Philippines brightest celebrities, international stars, models, fashion designers and got to know them a little better. I also started to interview stars from broadcast stations, and increased my tribe including those from other countries because of the medium I decided to write with and established what my website is today.

Prior to that, I've been working for a multinational corporation as a Computer Engineer. It was totally off from my day job but it was something that I believed would take me places, unbeknownst to some of my peers. Others say it was a crazy idea to quit a secure and prestigious job and do this full time. When I left the corporate world a few years ago and did this stint, I didn't feel that it was work and I was only following my passion. I also had the chance to write for a travel magazine, a men's magazine with an international circulation which was only a dream for a budding writer like me. It happened all so fast, but I'm glad to have been able to go through the trials and tribulations of blogging early on.

Some international celebrities who have graced my blog. There are more, we couldn't fit them in one frame!

 
Here’s some pointers to note if you would like to start in the same profession:

1.    Don’t do it because you can earn from it. It’s a perk, but it’s not a good place to start. Pretty soon, you’ll run out of ideas and you won’t be in the right place to find inspiration to write if it’s something you’re not passionate about.

2.    Get a handy camera. These days, telling a story isn’t just going to cut it if you don’t spend time telling a story with photos or videos. Invest in a good digital camera or a mobile phone that can be your best buddy when doing interviews. It will save you a lot of time. Owning your own images and videos will also save you from the headache of fighting copyright issues from day 1.

3.    Be nice to people. Say hello and thank you often. Make sure the connections you make in one event last a lifetime because brands, deals, people would make you thrive in this industry. Help them as they help you.

4.    Appreciate the little things. From saying thanks to a simple gift, it wouldn’t hurt to reciprocate the good things people do for you. 

5.    Don’t shortchange yourself. In this industry, the last person that should doubt yourself is YOU. If you feel and think you are in the right, fight for it. Just like in any job, the playing field is huge… and there are people that will take advantage of your kindness. Be nice, but if you find a situation where you need to be stern, become it.

6.    Be honest with your readers, because they can spot who’s not from a mile away even before you press that publish button.

7.    Follow your passion. At the end of the day, it will make you happy. 

One of the highlights of my career probably was the chance to go back to my university and tell them about what I've gone through; so they too would take the chance and follow their dreams. I’ve been blogging for a little around 22 years, yet I feel like I’ve just started doing what I love… and I have no plans of stopping anytime soon. Passion is an ingredient mostly looked over, but it is the most important thing I've had - it kept my desire for writing stay.

BaiCon Infest 2021: PINOY Y2K

The biggest gathering of influencers, creators, agencies and partners is happening on October 30 and 31 as BaiCon 2021 happens virtually. They are on their 4th year and it's getting even bigger.

Their theme this year PINOY Y2K.
 

What can you expect this year? Your favorite internet celebrities will be providing dancing, singing, doing skits and different forms of entertainment. The event is organized by CICP (Creator and Influencer Council of the Philippines) and RGC (Republiq Group of Companies).

Jim Guzman the CICP President says "I can't hide how excited I am for BaiCon 2021. CICP was put together in 2019 when we had our creator fan fest in Cebu where we invited lots of creators and partners. There's a constant pressure to set gold standard in influencer marketing and we are ahead of this space. CICP was founded to guide our members, to make most of content creation and this space in marketing. We have had lots of town halls, GMM's, in the past several months, we did events where we invited industry speakers from creators, agencies and brands. That's on top of seminars, with partner groups, CICP has been in the forefront doing that for the industry. The benefits are listed on CICP.com.ph wherein you get discounts, trainings, seminars, talks, much of which are for members. We also have legal committees and they handle including taxation. It's part of the benefits that they get. If you want to know more, please visit our website. BaiCon is instrumental in who we are now.  

Day 1 Schedule

Day 2 Schedule

RGC's COO Bea Evardone says "I'm excited to be part of BaiCon 2021 and we are creative rebels based entirely in Cebu. We are the creatives behind Bai TV, VisMin's Bisaya Entertainment channel that does content from the region. Bai Social has over 90 creators under our management and 300+ in our network. BaiCon Infest started in 2018 and it was small then, when creators and influencers came to Cebu in 2019, 2020 (albeit digital) we had successfully made it possible still connect.  We made sure we discuss digital media and literacy. On October 30 and 31, you may access your favorite artists, creators and influencers in different social channels of BaiCon."

They chose the theme as the 2000's was nostalgic. BaiCon this year is going to be completely FREE. You can access it on Facebook, KUMU and TikTok for FREE. They will also have Spolight Awards on the dates mentioned. There will also be different musical performances including your favorite artists.

Vice President of CICP and CEO of Blogapalooza Ace Gapuz says "We have a solid lineup of influencers in BaiCon Infest 2021. This includes AC Bonifacio, Kween Yasmin, Medyo Maldito, Snake, Alem, David Jones Cua, Davao Conyo, Justine (Marites) Alem Garcia, Kim Cruz, Xavier Gonzales Solis, Inka Magnaye, Angie Cayetano, Kimpoy Feliciano, Anghet, AJ Rafael, Ranz Kyle, Niana Guerrero, Natalia Guerrero, Claire Inso, Cheska Carandang, Dr. Kilimanguru, Mikey Bustos, Bogart the Explorer (Mikey and Bogart will also serve as hosts) and tons of other creators. Esteemed musicians include Kean Cipriano, Mayonnaise. I'm excited because you'll see more than 50 content creators in BaiCon 2021."  

Dindo Marzan the CICP Director for Awards also explained the Spotlight Awards. "Over 15,000 nominations, and over 400,000 public votes... and you decide who wins."

Jako De Leon the CICP Executive Director says "Being a good creator these days is needed. The brands we work with, the role we play, we need to inspire, educate, have our voices shine in the social media world. BaiCon celebrates the creator, to showcase Filipino talent with the rest of the world. This is the time for you to learn to grow, to interact with the best and brightest in the country. This is a time to share your expertise, to witness first class talent wherever you are in the country. I'm excited for BaiCon because to see the talent grow, it's special. The pandemic has made creators evolve, be more creative and there's so much more to watch out for. Good influence will hopefully remain supreme, more powerful in the long run."

CICP Director for CSR Rj Garcia adds "We look forward to the entertainment, the event, but we need to create significant impact in the community. Children are vulnerable at these times, we need to help them. The best way to combat them is through digital media literacy. Funds will given to manuals for children, to educate them how to verify fake news, be responsible on the internet. You may donate for the cause suing BaiCon's channels. #CreatorsUnited Donation Drive. (see CSR tab on main website)"

I had so much fun talking to the organizers earlier, and the lineup of creators and influencers this year is just exciting. Just like you, I wanted to see them in the flesh but since we're still recovering from the pandemic, this event made it convenient for the public to watch, especially because of the different platforms they made it available. I have the schedules posted above but if you need more details about this year's BaiCon, you may visit their website baicon.ph because it's all there!

See you then!