RK Rubber Enterprise Corp. Launches 6th CINEGOMA Film Festival

If you're in the look out for indie films, there's a lot being showcased at the CINEGOMA: RK Rubber Film Festival. It's an open film festival hosted by RK Rubber Enterprise Corporation to feature student and non-professional films that tell stories of resiliency, grit, determination and the Filipino spirit. They are also making sure the film makers are going to be featured in several locations across Quezon City.

This is their 6th installment, so far from the initial 6 films independently produced when they started, they now have a little over 50 films shown in several locations. They also have some of the films released in other provinces like Olongapo City prior to this launch in Quezon City. They also did a parade to promote the CINEGOMA Film Festival around Quezon City Circle grounds with a full on band, street dancers, participants and the UST Salinggawi Dance Troupe. 6th installment not only means film, but workshops and several mainstream works that are exhibited for the filmmakers and the public.

Xavier Cortez the CEO of RK Rubber who heads the festival says "I feel pressured because of the introduction but this is the 6th year of the CINEGOMA Film Festival. Thank you to the organizers, to the employees of RK Rubber, the production department of the same corp, the logistics department and operations, to RK Rubbers Cebu, Cagayan de Oro, the RK Rubber Davao and to the media who went here for the opening of CineGoma. You are giving them voice, to those who volunteered and supported CINEGOMA and provided expertise and experience, to help make sure we get to understand how go organize this show and emman dela Cruz. We also have the sales department of Manila who got us huge projects to contribute here. If we are this big and do this every year, there will be more than 40 films that will benefit from it. Folks have never got tired of CINEGOMA because the independent and small filmmakers are being given experience, so they too can tell their stories. Each of you have stories, unique ones that can change the lives of others. Because if we do that, there will be a huge impact on communities, and I hope this 6th CINEGOMA becomes bigger in the next few years as we imagined it to be."

He adds "I feel proud that my once schoolmates are now cheering for a person who wants good things to happen with filmmakers. I get teary eyed, because they're so proud of me too. For all who participated, full length or shorts, congratulations to all of you! I'll do my best to make this better, give more opportunities for filmmakers and this is all for you!"

Here's what happened at QCX that morning:

This year's categories are separated into Student, Commercial, Pro, made with AI and RK which are meant for RK Rubber Enterprise employees only. As mentioned by Sir Xavier, prizes amount from 5,000 pesos to 25,000 pesos depending on the award category. This will run from November 24-29, and the awards will be given at the Quezon City University on the last day. Make sure you watch the films at Sine Pop and exhibitions around Quezon City during this time because after all, it's the City of Stars! (Please check schedule on CINEGOMA social channels).

This is certainly a great way to showcase their talents, and hopefully, the ones who have a lot of promise gets noticed especially the students. They were very eager to showcase their work during the festival launch. Congratulations to RK Rubber Enterprise Corporation for mounting this every year!

BUM Black Army: Signing Kim Perez and Sparking Change

Change is indeed inevitable, and we're seeing it happen with clothing brand BUM Black Army. 

Following their street laden aesthetic, they've managed to grow with the generation that wore it all. Today, they've gone the route of doing clean lines, more urban, and army inspired designs. It's a pretty significant deviation from the looks they served in previous years... and we loved what we saw! 

A pop up runway show happened during their recent event at Sine Pop, St. Mary Street in Quezon City. This is also the occasion where they bared news of their newest brand endorser KIM PEREZ. He's a good looking host, model and actor. A Sparkle artist known for his roles in MPK, Regal Studios, hit series Hearts on Ice and Black Rider.

 

BUM BLACK ARMY COORDS

Their new collection just felt right. They call it BUM Black Army Coords. From the forest to the desert, or simply the outdoors... you're bound to enjoy a more comfortable line of clothes with the apt colors for the season. The city streets will be so cool with Earth tones, different greens and even charcoal on what you're wearing. Those pullovers, jackets with hoodies, shorts with pockets, won't go unnoticed especially if you try to mix and match them with another. The loose fit, would make you stay quite comfortable no matter where you are. You can stay versatile with each piece, no need for nerfing what you already posess, the confidence and look when you have BUM Black Army on your body. They even have accessories to go with it.

It's time you get tough, clean and be obesessed with #BUMBlackArmyCoords because at the end of the day, you deserve it!

Here's the show on video, enjoy!

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A post shared by John Bueno (@kumagcow)

 

Meet KIM PEREZ, the newest BUM Black Army Endorser

Kim was quite nice to talk to. He knew about BUM prior to becoming an endorser of the clothing brand and told us about how he's been using it in shoots, at home or even on occasions. He also likes the prints, the colors, and how it fits with his existing wardrobe. We asked him about what he also feels now that he's part of the illustrious celebrities who have endorsed BUM Black Army.

The trust given to him is humongous, and by the looks of it... it fits him and his personality. I like the various BUM Black Army camouflage prints they showcased during the show, and if it's out in stores, I'm going to be part of the reason why you'll run out of it. Watch out for the materials they're coming out with especially in stores, and mall tours they're planning to do in Visayas and Mindanao.

This is just the start, and if this is the change we're seeing... I'm glad it happened!

If you want to know more about the brand, go follow them on their official social channels. They will also be coming out with the collection in shopping platforms, and TikTok so you just wait!

Guitar Underwear Brand Launches New Endorsers

A brand that encompassed generations and rocked the innerwear industry for over 50 years, Guitar Underwear just recently announced their new endorsers and relaunched their existing ones at the Cities Events Place in Sgt. Esguerra, Quezon City. They also showed their brand of inner and outerwear shirts, sandos, modern basic briefs, panties and boxer shorts during the event. The brand which started in Hong Kong, then transferred its operations in the Philippines - now holds to be one of the best brands aiming to by synonymous with intimate style and quality.

Saw these two guys chatting and had to disturb them for a photo op. Carlos Agassi who's sculptured physique just screams the cause that he had to be here. The amir of rap, he's still got a well formed body to carry underwear like a normal shirt anytime of the day. He works hard at it and makes it a point to have regular gym time urges the need to be fit and healthy no matter what age an individual is. He's continuing to inspire the youth to not only look good but have a lifestyle fitness centric. It's one of the reasons why he's been able to stay with Guitar for over 8 years now and they continue to believe in him up until now. Carlos is glad that he's still with the brand and promises to continue staying in shape for the love of the Guitar Underwear brand.   

Carlos Agassi, trying to eat right and get some sleep even with his very hectic schedules.

Guitar has been around for almost 50 years but they haven't been able to market themselves that much in the past. They have in the past just invested in regular newspaper ads and thought of re-introducing themselves to the new generation which still comprise the majority of their consumers; hence the event. Quality wise they would never change, but they might actually improve on it. The deal breaker is, they will never even think of raising prices because as they see it, their product sits as one of the most affordable in every shop, mall or stores they are in right now.

I haven't met Ann Mateo before so it was high time we get to know her a little better. When I asked about her background, she says she started singing for fun and started uploading them on the Internet. This venue got her appreciated more by netizens and got her started to do more later on. Sharing her music got her recognized by a lot of people and it landed her modeling stints, hosting jobs and then a program for People's Television Network 4. Guitar believes in up and coming talents hence the reason why they got her. Not only that, she is officially the first female endorser for the brand. She's in fact making history here. I'd like to get to know her better soon. She's happy and thankful though for Guitar to have her as an endorser. She feels that this is a feat she never knew would even happen, the fact that she's endorsing a brand means they believe in her... she feels elated. 

Mark "Mugen" Striegl

When I heard he's going to be here, I turned into a fan. He's one of the few Filipino American Athletes I look up to, especially in the MMA leagues. He grew up Tokyo, lived in Baguio and trained Brazilian Jiu Jitsu. He went to MMA a few years after. He's one tough cookie and his professional career is very impressive. I saw a couple of fights he won overwhelmingly. 

Being a very good example to the youth and a world class athlete is just one of the few reasons why Guitar got him as an endorser. They are also gearing to have some of their designs and clothing be adept with the athletic side. They'll still have the classics but make new ones that would cater to the young, the professionals, the athletes and everyone who needs it. Mark now has his own team called Team Buffet and he'll be coming up with a team who'll manage a blog that will basically also discuss lifestyle, health, sports, food and a lot more. It's a big undertaking but Mark's excited about that. Just get updates on his Facebook page "Mark Mugen".

Guitar's Marketing Manager Alvin Ross Uy Rivera says they'll have the classic ones in the market and create a new product line. "We've already started the outerwear shirts, like the ones they are already wearing. They'll also be coming out with new bamboo fabrics, dry fit ones, Polyester shirts, and pretty soon even socks and other ones that would complete their collection to have something from head to toe. It's already second most or the most affordable brand in the market. It's available in almost all department stores and even internationally through SM too." 

A man that needs no introduction is rap superstar Gloc9. I've been a fan since I saw him perform live during a Coke event years ago. He's even helping other artists make it to the scene, even better that afternoon because they also played the music video that's perfect for the campaign Guitar is launching. To get a glimpse of that, here it is!

 

He performed it together with Denise Barbacena. Of course there were some antics in between by Guitar endorsers as well. Since it's Filipino week, that made him even more proud to say he's part of this brand. He didn't have to strip for the most part of it but he's making the language and connection a big part of the influence he's emitting on and off cam. A lot of people believe in him and that's his selling point. For what it's worth, he's pretty happy Guitar believes in his talent and they have an understanding like a gentleman's word to support each others endeavors. That right there is priceless.

Congratulations to Guitar and your new endorsers!

For more information about their brand:

Guitar Underwear 1960

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Visit their official website

http://www.guitar1960.com.ph/