Wipro Acquires Philippines S Brands Consumer Care Inc.

Tuesday, July 21, 2026



Companies are getting bigger by the minute and that's including the folks from WIPRO and consumer brand S Brands Consumer Care Incorporated, makers of Keratin Plus, AlcoPlus and their affiliated products (Empress Shampoo, Grips Ignite Body Sprays, DEOPlus deodorants, Fiona Cologne and more!).

The event was attended by their executives Dwarakanath Ayengar, Arun Giridhar, Prabhat Garg, Maansi Gagroo, Amit Dawn, Nagender Arya, Dick Sy Ong, Sharon Yu Ong, Teodorico Jimenez, Romel Hipolito and Rosario Aquino.

Mr. Dick Sy Ong of S Brands says "S Brands is growing and Wipro has the record to get that going. I see their leadership, and see the heart, we believe in the same thing. Every success we celebrate today is because of you. We thank our consumers, and this is the beginning of a new chapter. The best is yet to come."

Nagender Arya of Wipro Consumer Care adds "Welcome everyone, to our partners who made this possible. Putting your trust in us made us all excited. We at Wipro are very diversified, we are already 81 years old, initially an IT services provider, listed in NY and Mumbai, but we are also in consumer products in India, US and large markets. We also have charity initiatives which works in the rural and poor area of India, all for a noble cause. Wipro and Consumer Care and Lighting is now present in Southeast Asia, China, Africa and over 60 countries. We started as a cooking oil company and now have 37 brands. We have grown 36 times in 25 years, all because of the amazing teams and partners we have in these areas. It has helped us be global, and today our partnership with S Brands makes this the 16th one, we welcome them especially with Keratin Plus, AlcoPlus, Grips, DeoPlus, Empress, Fiona Cologne, we have creative campaigns ready as part of our smart marketing. Our plans for the country is complementing what we have in Wipro, it expands our footprint here and makes us ready for other markets, making it possible to get the brands to Malaysia, Vietnam, Indonesia, South China and Hong Kong markets where we are present."





Then they signed the pact in front of the media, answered questions about the benefits of having S Brands becoming part of Wipro and vice versa. S Brands has local influence, they also have a good presence in the Philippines and will take advantage of bringing in what they have and do the same for the hygiene category, a strong market in the Philippines.

They also said the Philippines is the 4th largest market in Asia and is a very young and bullish market. S Brands also saw their culture, R&D and they just clicked. Being in the consumer care business, they have similar values, sort of aligned. They have the passion and way of working. Product development will be easy, they would work side by side to grow, which means more products for Filipino consumers. Retail partners and distributors can expect a rapid growth rate, and they will be happy about the experience they will get. They will have more exposure for the international markets. It will benefit all. 

They are also delving into AI, and since they are also in the tech business, they will adapt and use it for their advantage. Marketing, campaigns, all will be done by that in the future. People will also be trained, make their work enhanced, included in the roadmap they designed with consumer analysis and social media work. 

Can't wait to see everything happen soon! Congratulations!!


COW


10 Years Old but Xtraordinary Kryzl: She's Born to Shine!

Monday, July 20, 2026




It's a bit of a wonder how a 10 year old would achieve so much in a short span of time. Imagine being a CEO and having your own concert at the Samsung Hall in BGC. She celebrated her birthday here and called it "Xtraordinary Kryzl: Born to Shine", a music filled event with her family, loved ones and some of the country's brightest stars all on stage. Mind you, she filled the 1000 seat venue and performed with so much gusto, and launched 10 songs that speak about hope, kindness and positivity. She had folks sing along later in the evening, and it started so much fun! 




Dianne Medina hosted the show and the celebrant went out with a bang singing the Purple Hearts Jingle, No Rush, Crush On You. She also did Opo Thank You Po, Hugs Breathe Smile, Perfect Summer , Hearts in Bloom and Birthday Love. She danced with the folks from GAU Entertainment, sang along with Josh Ford and Kira Balinger, the bubbly Queenay Mercado, Rachel Ann Pegaso, The Jorge Siblings, It's Showtime's Jhong Hilario and daughter Sarina, plus her whole family to sing with her too.

Kryzl also shared her blessings with a few organizations like Purple Hearts Foundation, Kanlungan Ni Maria,. God's Little Angels, Animal Kingdom Foundation and a whole lot more. They invited speakers from the organizations too so they could speak to people, giving them a platform as well so others could help. She also had a few people from the internet and entertainment industry drop by like Ms. Anna Magkawas, Pauline Causarin, MJ Marfori, Julius and Tintin Babao, and Viy Cortez. She also gave away surprises from LuxeKids, DayLi, SkinVibe and her family. People had so much fun in the event. This is just the start of what she and her family plans to do in the coming years. 

Happy birthday KRYZL! May you shine even brighter! 


COW

PUREGOLD Cinepanalo Does New "Panorama Shorts"

Sunday, July 19, 2026


Another year, another PUREGOLD CinePanalo Film Festival. Yes, the much awaited venue to showcase Filipino film making genius has released the actual dates, and a new category called "Panorama Shorts" specifically for those finished films that are not more than 20 minutes, all themes and genres included. 

The dates mentioned was September 23 to October 4 (for the festival). Entries will only be accepted until August 15 at 11:59 pm. This will only be for finished films though because there will be no production grant for the CPFF section, which is something audiences should look forward to. Puregold CinePanalo will also award the winning film a whopping PHP 100.000, and you can't beat that!

Read the fine print here!


If you're a student, just doing this for fun or a pro at it, it's time you take out your lovely masterpiece and show it to the country, and the world! 

Although it's not a competition, the best one certainly would look and feel awesome on paper no?! 

COW

Making Milestones in 2025: Forest Lake

Thursday, July 16, 2026



You certainly can't stop a bullish run as Forest Lake Development Incorporated made 2025 their biggest year yet by recording a whopping 5.5 Billion in Sales Production. That's a 45 percent jump from the year prior, thanks to the countless Filipino families who have put their trust in them. This stems from their service with compassion, accessible memorial care and dedication of the men and women of Forest Lake according to their CEO Alfred Xerez Burgos. 

Aside from that, they've got a 20 percent revenue growth amounting to 3.26 Billion and a net income of 20 percent sans tax (789 Million), figures they've also been surprised with and gained SEC's trust to expand capital stock (initially 1 Billion, now 4 Billion pesos!). 

This will translate to even more facilities starting with their columbariums, Churches, Parks, and services which makes their Total Memorial care possible in years beyond. This is a milestone they proudly announced, to hopefully touch on their corporation's value. 

To date, they now have 42 memorial parks across the country plus over 41 partner funeral homes in Luzon, Visayas and Mindanao. These are all peaceful venues of families who want services that are hassle free, compassionate in the most troubling times of their lives. Visit forestlakeparks.com to know more about it.












COW