ASHLEY RIVERA aka PETRA MAHALIMUYAK Is Your WHITE CASTLE CALENDAR GIRL for 2026

 

I've heard of her a couple years back, but my first personal encounter with her was during an event in San Juan and I was hailing a car to go home with a TV. She was a guest too of the brand and she had to go to another event/go home but she preferred a motor ride through a ride hailing app so she could get there early. Needless to say, I thought celebrities would prefer to have their drivers and car, but she's a cowboy, didn't even mind what people would say. She's beautiful, like a ball of energy, and she's super down to earth. I said, I like her already!

I've covered several calendar girl launches, but this year, White Castle was the last one to actually do it. They've been looking for someone who could fit their brand, someone who could represent them in so many ways, and when the choice was made, I was so happy to hear it was going to be Ashley Rivera aka her alter ego Petra Mahalimuyak.

White Castle's VP for National Sales Brandon Jon Limpe-Aw says "Thank you for being here despite the traffic, rain and all. For the upcoming year, we are going to introduce our 2026 Calendar Girl. After Ninong Ry, Sassa Gurl, Ria Atayde, and more, we want to have the persona of White Castle on social media. We looked for someone humorous, funny and a really great personality. We found her in a podcast, this was also something that she wished for, and we got interested about her. We scanned her social channels, and found out how she aligns with our brand. Cheers!"

He also mentioned why they chose her and said "Her energy is really big, and that's why we chose Ashley Rivera aka "PETRA MAHALIMUYAK". I think the universe really just transpired, and we really wanted Ashley to be our White Castle Calendar Girl for 2026!"

Ashley says "They're right because I really wished for it during a podcast, and there's so many women to choose from. White Castle trusted me and I am so grateful. I will have those life sized photos of me and put them in the lobby of my condo. I would like to dedicate this to my Mom who's here. My Mommy Vicky already has her own followers, I'm glad netizens are also having fun with her on social media. When I found out, I was shocked because it's something that happened before the year ends. When I was chosen, they shared the story board and I was so happy because it's in a ranch, classic, I was speechless when I saw the layout. Let's see because I have so many plans about content we're going to come out with after this launch! Watch out for that!"

Here's some more videos from the launch, particularly her dance number when she went on stage!

Congratulations Ashley! You're gorgeous, funny, so eloquent, and really deserve this recognition! You're one remarkable lady that people should discover even more!

ANDREA BRILLANTES Does "Fire and Flowers" for TANDUAY CALENDAR 2026

After her surprising transfer to MQuest Artist Agency and official signing a couple days ago, your favorite Andrea Brillantes is now your 2026 Tanduay Calendar Girl. She is 22, the youngest to have been able to get this spot and at the event... she represented herself with Fire and Flowers. She's feisty, tough, experienced in life but still gorgeous, delicate and beautiful as a flower. She wore 2 outfits during this bit where at first she performed a burlesque number with the premier dance group G-Force ala Dita Von Teese (boning and corseted). 

In a way, Andrea represents a generation where one is exuding confidence, a way to have been able to get out of her shell and become the woman she always wanted to be.

Her second outfit was even more daring as it gripped much of her body in lace, more revealing sections and red colors. There is also prestige that comes with being a Tanduay calendar girl as numerous stars have donned this role like Heart Evangelista, Jessy Mendiola, beauty queen Kylie Verzosa, Bea Alonzo, Ellen Adarna, Ivana Alawi, Julia Barretto, and last year's Kim Chiu.

Executives from Tanduay certainly chose her for her qualities, her popularity and looks. But Andrea is even more than that, and I think that makes her a perfect fit for Tanduay's calendar. Congratulations Blythe!

Limitless Star Julie Anne San Jose is Your 2025 Ginebra Calendar Girl

 

Change is good, and this goes the same with your Limitless Star Julie Anne San Jose. She's the newest Ginebra Calendar Girl set for 2025. She joins a number of illustrious women who have graced the calendar which started 34 years ago, a tradition for the well loved brand. Julie has never done something like this, and she wanted to show a different side. She did looked quite confident and braver donning several couture pieces meant to represent the various drinks that the company carries.

She also didn't just appear and say hi, she came out with things blazing, putting in apt song and dance numbers, we all felt like it was a full blown concert after every reveal. In my years of covering stuff like this, I've never seen something like this before. She was also given her own bottle with JULIE ANNE on the label, it was only being given during the event to commemorate it. She was very happy about the calendars and how it turned out, she was just so relieved she could tell people about it now since they've been working on it since the beginning of the year and had to be mum about its existence, so they could have a grand reveal!

Check out this video we have of Julie Anne San Jose and the event. She was absolutely gorgeous!

I love Julie Anne San Jose, and I feel this was the best time to put out photos of her prime. Wouldn't you agree?!

If you want to have one, just check out their social channels for mechanics.

HEAVEN PERALEJO is Your Ginebra Calendar Girl for 2024

The much awaited reveal of the Ginebra Calendar Girl this year was quite epic. To say the least, it's quite different than the previous ones because as you can see on the output, they have thought of a theme. The Philippines is composed of 7,641 islands, each celebrating different town fiestas. It's part of culture, that even with diverse number of languages in every region, we still manage to put food on the table and celebrate good times. It's some sort of thanksgiving, and so the layouts for Heaven Peralejo would want to exude that, and of course, still look gorgeous in it.

Ginebra also knows how much their brand is part of every Filipino celebration. Much festivities have men and women glued to seats, taking the ceremonial toast, and drink up to thank for a bountiful harvest, for weathering disasters, or just plainly giving homage to their patron that differs every town too.

Heaven did the Baguio Panagbenga Festival, the Giant Lantern Festival, Higantes from Angono, Pintados Festival from Leyte, the Kadayawan Festival in Davao too.My personal favorite is my province's very own Masskara Festival which depicts putting a smile on the faces after famine struck the province of Negros years past.

Here's what we shot when the event happened at the Westin in Manila.

The Ginebra Calendar Girl tradition will surely continue, putting in some of the most gorgeous women in the land in it. GSMI will make sure of it. Congratulations on this feat Heaven, and thank you for being so nice off stage after the show.

Ginebra San Miguel Inc. is the producer of the world's top selling Ginebra San Miguel gin, GSM Blue Light, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, Ginebra San Miguel Premium Gin, 1834 Premium Distilled Gin, Antonov Vodka, Anejo Gold Rum, Primera Light brandy and Vino Kulafu.

JULIA BARRETTO is your TANDUAY CALENDAR GIRL 2024

The Tanduay Calendar Girl 2024 is a much coveted spot and title for empowered actresses, personalities, who had it made in the industry. They just announced who it is today at the Elements tent Centris in Quezon City. Previous calendar girls include Erich Gonzales, Heart Evangelista, Bela Padilla, Ivana Alawi, and Bea Alonzo. Entitled "DARE", this woman has gotten fame with her stint in different networks, shows, brands across the country, belonging to the gorgeous clan, she's no other than Julia Barretto. Dare means one who aims to be herself, to reach her dreams and to inspire.

 

Julia says "I hope that the team and my new Tanduay family are happy about what I've done, it's been a few months since we prepared for this launch. The shoot was easy because I am thankful that they did it in a very collaborative way. I trusted them and have my input, it was an easy thing because they involved me in the process. The fabric we are wearing today is from the shoot, it was a nice to see it all today. I've been given opportunities and there will be a lot of things to look forward to because my films will be coming out, plus a few surprises. Unfortunately I couldn't share much, but a film will come out early next year but we have already shot it this year. The pictorial had me in a very challenging rut because I had to exercise while finishing a project out of town. You don't have to be ready just now, you ALWAYS have to be ready all the time. If it's for roles, I don't think it's daring, I think it's just being confident in your body, in your flaws, it inspires me to be more confident with who I am. I've become a braver woman!"

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Julia is just starting this phase, and she's glad to note that there will be several projects coming out next year that includes a movie, and perhaps more endorsements plus a series that can't be discussed yet. So if you love her, go support her projects when it comes out in 2024! Congratulations Julia, you've done quite well in this calendar, you look so classy!

RIA ATAYDE is Your New WHITE CASTLE Calendar Girl 2023

I am personally so happy to see this happen as gorgeous actress Ria Atayde don the much coveted White Castle Calendar this 2023. This was witnessed by select press and executives of Destileria Limtuaco & Co., Inc. this afternoon.

I'm sure over the years, you've identified White Castle Whisky with the iconic red bikini clad female riding a white horse, but management figured it was a bit arduous for them to train women to ride horses (which they did in the past) and do the actual shoot after that. Last year, they did a campaign differently by letting the public choose, this was when Sassa Gurl entered the competition and won. It was certainly a risk for them, but they understood it was but a proper time to have the LGBTQIA+ sector to be represented, a very current social step that got them in touch with a new younger market and a social media presence they gladly received. A few months before that, they also got Ninong Ry to represent the brand, all of which had awesome reception from the public albeit restrictions because of the pandemic. All of these made them realize to use their platform to also cater to different causes and advocacies.

Ms Olivia Limpe-Aw says "My father created White Castle Whisky and the several advertisements with the horse and castle in it. As we celebrate 60 years, the White Castle Calendar has featured several women, LGBT, and has brought social issues in the forefront. This year, we have the diversity in beauty campaign continued as we believe it is inclusive and promote body positivity + build our confidence. We welcome 2023 by celebrating that and beauty, let's cheer for White castle Whisky!" 

She adds "As you noticed we have Ninong Ry and last year with Sassa Gurl, we believe that if you are confident, you are beautiful. Let's not be obsessed by size, color, it's what's inside that matters and we're happy to have Ria represent the brand!"

Ria Atayde certainly had a very successful 2022. Aside from working in several series and shows, she had her hand in production together with her folks and siblings. Needless to say, her successful stint in MIPCOM Cannes has brought honor to the country and peers in Cannes, France via their production company Nathan Studios and ABS-CBN.  They also have finished filming several projects which will have international distribution and also be seen on platforms, much will be released this year so there's certainly a lot to look forward to. During the press conference, she also talked about her real struggles with body dysmorphia. 

She says "I never thought it was going to be possible as usually, calendar girls have a certain mold in the country. White Castle proved us all that big girls can get to do this. The campaign revolves around body positivity, flaws and all. I never thought I'd be one, this made me realize "kaya pala" (it's possible!). I'd be lying if I'm unaffected with all of that but I'd rather workout because I love it, now it's just a positive thing, not dreading it makes all the difference. You just have to turn off the noise, you only listen to those who matter. People have a lot of things to say, but I don't stop telling them about my advocacy."

Talented, strong, powerful, and deserving... Ria Atayde is now your new White Castle Whisky Calendar Girl for 2023. 

Congratulations Ria! <3

YASSI PRESSMAN is Your New GSM Calendar Girl for 2023

Yes you've heard it, your newest Ginebra San Miguel Calendar Girl for 2023 is Yassi Pressman. She was formally launched as Queen of the Barangay and brand ambassador in the yearly Ginebra San Miguel event.

Yassi Pressman just transferred networks but really gained fame with her dance numbers in variety shows, her stint in Ang Probinsyano, and a lot of other programs from the same network. Now her upcoming programs in the Kapuso network include a reprisal 80's film "Saan Nagtatago Ang Pagibig" which will be a project with Viva Films and GMA to be shown on her new station.

They unveiled the new calendars  and it's got a lot of photos of Yassi in different places. From a garage, a forest, by the sea shore, with willow trees, scenic sunset and by the fire. She exudes a different energy. 

Yassi says "At the end of the day, being a part of a great legacy is something special. They are world class and I hope I put something on the table as the new GSM Calendar Girl 2023. I am in a fitness journey right now, I am eating healthy and hopefully this would show. My favorite GSM girl is Pia Wurtzbach. It's challenging to be disciplined, in a way I am going through a lot right now and I feel like being part of this is being ageless, my most natural self and I think people should see that so they get inspired to work on themselves, surround themselves of the people who love them, never say die and keep going in spite of troubles. If you try and fail, you've got a lot of people to catch you. This is for my family, it's why I am really inspired to keep going, they are my inspiration. Being caring is innate in Filipinos, I hope to also get to help other people as your 2023 Calendar Girl."

If you want to get hold of the new calendars, make sure you visit Ginebra and the respective products social channels and get the chance to own these much coveted Yassi Pressman GSM Calendars. You can by the way scan the individual QR codes on the calendar and find a little surprise... Some good recipes made with Yassi Pressman whilst you drink! Enjoy!

CHIE FILOMENO The New GINEBRA SAN MIGUEL Calendar Girl for 2022

Looks like Ginebra San Miguel is beginning this December with a hot surprise as they launch the new Ginebra San Miguel 2022 Calendar Girl. We did the next best thing to see her, just sat down, got our cocktails, chilled and watched the show unfold on GSMCALENDAR2022.PH this evening.

No surprise, they announced who it was... and she's Chie Filomeno. Ginebra's calendar girl Chie has a lot of history with the brand. Every year, they've chosen exemplary Filipinas seen with their character to follow the ganado, matapang persona that the brand stands for. She serves an inspiration to a lot of people. She's a modern woman, and was chosen the values that Ginebra stands for, a never say die spirit.

Chie says "I can really feel the love today. I feel so happy that I was chosen to be the GSM Calendar Girl for 2022. Thank you, I am overwhelmed. I remember talking to my RM about this, we were being casted, only 2 left to be chosen for this campaign. I was having lunch with friends when the message came, I am super happy! After getting the note, I worked out everyday. We really prepared for this shoot. It's not just being sexy, it's being strong, taking care of what's inside. I received a lot of social media bashing in the past, I had to be feisty, we're human, I had to be a strong woman, very rational in that sense. My family gave me hope. Knowing that they're inspired by me, my fans graduate, they message me, and it's so good to know I inspire real people. I hope I get to inspire more, give hope, it's what we need these days. On GSM's 188th year, I am so happy to be part of their history. I am glad to be your GSM Calendar Girl for 2022."

There are different layouts with Chie on a surfboard, rollerblades, in a car, plus a whole lot more. It's going to be also easy to get one through distributors and retailers of GSM and their products Vino Kulafu, Primera Light and GSM Blue. Congratulations Chie!

Ginebra Outs Pia Wurtzbach as 2019 Calendar Girl

Cheers to life's best moments!

So yesterday was a lot of fun because I had to rush from Matteo and Carlo's concert presscon to Shangri-la Edsa for Ginebra's event. They only gave a couple of clues about who or what they were launching but everyone pretty much knew who it was because she's definitely the first person you'll think of when you hear the word UNIVERSE. 

Unlike the heavenly bodies, this one is human - and divine. She made the country proud last 2015 as she emerged victorious during the Miss Universe pageant in Las Vegas. She's no other than the gorgeous Pia Alonzo Wurtzbach. In the event, she uttered how her story unfolded before millions of people around the world.

She came from very humble beginnings, went through hardships and had to work so she could fend for herself and her family. She tried joining pageants and didn't get to win a couple of times but pursued the dream of becoming the best version of herself. Ultimately winning the crown in the most controversial way, but fitting for the universe's most beautiful woman.

Now, another one of her dreams came true. She's now the face of Ginebra San Miguel and in glorious fashion as she utters "I am now in the best shape of my life." We saw how she's really worked hard on her body. From now until early next year, you will have the chance to see the most beautiful woman in the world (next to your Mom and Wives) donning the calendar for Ginebra as they say "Para sa ganado sa buhay!" (For those who are winning in life!).

You can get them in local suppliers, stores, and just about any place til supply lasts. Much like the jerseys these run out fast so go check them out now!

Go stick that on your rooms wall bro!

KUMAGCOW

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Ginebra Introduces Myrtle Sarrosa as New GSM Calendar Girl 2018

It's that time of the year where popular brand Ginebra San Miguel announces their much awaited Calendar Girl. Last year we were at the edge of our seats with vixen Kim Domingo. Now they're going a bit more millenial with PBB alumni and cosplayer extraordinaire Myrtle Sarrosa. Judging by the looks of it, I think the shots were done by cosplay photographer Jay Tablante. These characters are all original.

We had our first calendar girl in 1988 and some super angels in the 80's. We hope before that announcement, you get to enjoy the Ginebra San Miguel concoctions as we go on with the program. - Noli Macalalag, the GM of Ginebra San Miguel

Ron Jay Molina the Marketing Manager of Ginebra San Miguel says "We are celebrating a lot of things, new things, fresh ones, even the millenials. I want you to discover three things we'll reveal tonight. One is where a calendar is involved, the heavens, and even 7-11. Thank you to our dealers, the marketing team, our friends from media and the internet. Please sit back relax and enjoy a GSM Blue."

Then they unveiled three things:

Let the epic MIX begin!

First up is the Calendar Girl for 2018 and she came down like a ball of fire. 

Then they showed Myrtle Sarrosa's 5 calendar designs.

One is the Iconic Angel costume, the cyber chick for GSM Blue, the Illusionist for Primera Light Brandy, Forest Enchantress for Vino Kulafu, and the Lady Boss to represent it all.

Then for GSM Blue, they are targetting the millenials. This generation is unique, they demand so much more out of life, more adventure, it's about mixing it, to make it fresh, new flavors that would make life a little more exciting. They are launching #MixForMore. Myrtle Sarrosa invites you all to celebrate life because YOLO! These are the new epix mixes GSM BLUE MARGARITA which you just need to chill and serve to your friends, and the second one is the GSM BLUE GIN POMELO, a favorite among Filipinos now made easier. Still, all you need to do is just chill, and serve. That easy.

These three announcements would be something that now millenials will relate to. So now you've got things easy, you have her to see on calendars the whole 2018, you have these drinks available tomorrow November 8 in all 7-11 stores nationwide!

KUMAGCOW

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Ellen Adarna As Tanduay Calendar Girl 2017

I had a notion of sexy stars were not smart, eloquent, even a little too feisty. I found a very classy, outspoken and very beautiful Ellen Adarna a few days ago as she was revealed as Tanduay's Calendar Girl for 2017. We all know how gorgeous she is, but what was even more sexy was the manner she talks, I only saw her once (I think so), but I can say that I love her already.

Tanduay is bringing in Ellen Adarna into mainstream and social media this year. She's going to be featured in different webisodes so men would be able to make better versions of themselves, to understand the norm of confidence, grooming, and how to impress women. Now this is different, but Tanduay believes in making things special, just like their drink.

She's going to be more visible on the internet and with good reason, you better watch out for her huge pictorials and stories that's only going to be available online. This is a step that the brand is going to make to cater to a more Tito's and Tita's of Manila crowd, the Millenials too. She's that hot.

Are you ready for her?

KUMAGCOW
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